Pitch unit 6
- 1. PITCH FOR UNIT 6 Kieran Daws
- 2. RELEASE DATE AND CAMPAIGN DATE • The film will come out on the 14th of March 2018 • So the campaign will start 6 month before the film is released, so on the 14th of September posters for the film will drop then a trailer will drop 3 months later sometime in December and during all of this we will be posting things on our social media such as Instagram so that the film has enough time to get hype without being forgotten about. • The Link for my Instagram- https://www.instagram.com/adventuresofghosthunters/
- 3. IMAGE PREPARING I took this picture of the 2 main cast members in front of a green screen so it was easy to cut out so I can place the 2 cast members in a more appropriate place I got this image from the thumbnail of a video to use as my background https://www.youtube.co m/watch?v=KLuLEBGsKu M This is my final image as you see I changed the brightness and contrast of the background and added the cut out version of the 2 main characters
- 4. TARGET AUDIENCE • The reason why things such as posters and snippets of trailers will be dropped on social medias is because the targeted audience for the film is for young adults so 16 to 25 is our targeted age, and as you know the majority of young adults are fixated to their phones and social media.
- 5. AUDIENCE FEEDBACK Connor Crampton-19: My first impressions of the trailer were that it seemed a bit off because of the slow-motion effect tat was put on it didn't seem that it would fit well, however after watching it a few more times I like the effect because it leads to the "calm before the storm" and the music helps this effect a lot and fits really well with the whole feel of the trailer and what the movie could be. From the first poster I get the impression that the movie will be a spoof of some sort and from the way the actors are positioned it will obviously be a comedy. The second poster is quite similar to the first one because it shows the actors in the same position and same background but the font for the movie has been altered a bit with an effect to make it look distorted. Finn Harrison-18: When I saw the trailer I thought that it looked great but after watching it a few more times I didn't really like it that much because the slow-motion effect doesn't suit a horror movie like this and I don't like the brief idea that I got from the trailer for a full movie. The first poster looks like it was done in about 5-10 minutes which for a poster for a movie is pretty bad because it shows that the creator doesn't really care about their movie that much. The second poster doesn't look that much better, because the only change is a edit for the title. Shaunnxa Lamb-17: When looking at the trailer I got the idea that it would be fun and enjoyable but after watching it a few more times I think that it could still be enjoyable but it would only be movie I would watch once and then forget about it. With that said I will still find it funny based of the few clips that were in the trailer. Both posters look like good but not very professional because they look like a terrible mashup of what a horror movie poster would look like, however with that being said I do like both of them. Conclusion In conclusion, after looking over the feedback that I've got I feel like this media campaign was very successful in promoting my movie. It helped me to see what improvements are needed for my posters and how I can make them different to get a wider appeal from an audience. From the first reviewer, they said "the trailer seemed a bit off because of the slo-mo effect...however after watching it a few more times I like it a lot". This will help me to see what changes I can make to my work to make it a lot better if I were to do this again, they also said "it (the music) leads to the calm before the storm and it fits really well with the tone