Pitch upload
- 2. My Magazines Price; The price of this magazine will be about £3.99. I have chose this price because not many competitors sell issues for this cheap. Such as; XXL costs £4.99- £5.99 Masthead Names; - 808 - Beats - TMM (typical monthly music) Target Audience; The target audience will be from 16-35 years old, this is because the genre of the magazine is hip hop/rap suggesting that the words in the song are explicit. The gender for the magazine will be for both males and females, this will mean my magazine will have to include an artist on the front page of a person that is liked by both gender. Frequency of release; My magazine will be released monthly, the price determined this because it is an expensive magazine to pay for every week. Also, it will be hard to find information to put in the magazine to release weekly. Colour Schemes; The colour scheme for my magazine will be black with white writing but will have partly gold words throughout the magazine to math the gold title. I have chosen this colour because it signifies the reader that the colours match the music artists life in which it is fulfilled will expensive jewelry. Brand Identity; On the front of magazine (across the masthead) I will have all the social media links that help self advertise my magazine onto social media as this is a much more cheaper alternative to promotion than releasing a advert on TV for more audience. Images; On the front cover of my magazine I will have a picture of the music artist that is going to have the biggest amount of information inside the magazine. This will be someone who is extremely big in this music business of this genre. The technical code of this photo will be a long-shot, this will give the effect on the reader that my magazine has exclusive photos of this artist because not many photos are like that.
- 3. Summary of Ideas 808 Genre – The genre of my magazine will cover rap and hip hop. The artists that will suit this style of genre are; Asap Rocky, Bryson Tiller, Lil Uzi vert.. Colours – Black, Gold , white Price - £4.99 released monthly Size of the magazine: A4 TMM Genre – This magazine will cover the same genre as 808 but will also have sections of grime within. The artists that will appear in these magazines are (same as 808) but some grime artists like aj tracey, big zuu etc. Colours – Blue, Red and White Price - £4.99 released monthly Size of the magazine – A4
- 4. Font Style http://www.dafont.com/next- ups.font?text=808 This is my chosen font http://www.dafont.com/mus icografi.font?text=808 http://www.dafont.com/trapm usic.font?text=808 http://www.dafont.com/house- music.font?text=808 http://www.dafont.com/chloe smusic.font?text=808 http://www.dafont.com/neon- club-music.font?text=808
- 5. Target Audience Using the socio-economic needs my magazines should relate to categories B all the way to E the categories include middle class, lower middle class, skilled working class, working class and casual/lowest grade workers. The reason why it goes all the way to E is because no matter what age you are, the music you listen to is whatever you enjoy. However, the younger generation will suit this magazine more as the hip/hop, rap and grime culture has its biggest following in the young generation. This also leads on to the price in the fact that it is only £4.99 a month, this will suit as the younger generation wont have much money to spend a lot of it on a magazine. Because my audience are in category B it means they are in the working class, this means that their spending power is going to be limited therefore I have to make the magazine affordable.
- 6. Target Audience Gratifications and Uses (Katz) According to Katz the audience for my magazines will be able to ‘personally identify’ with the new artist ‘McChiznle’ as the target audience are young adults he is a new upcoming artist who is always a young adult. Furthermore the audience will be able to ‘divert’ (Katz) away from everyday life situations and stresses by reading this magazine as it will ‘inform and educate’ them on new artists and up to date music information. Maslow’s Hierarchy of Needs According to Maslow the audience will be ‘survivors’ as they will like the security and routine of knowing the magazine will have some ‘repetition’ and ‘difference’ (Steve Neale 1980) in every single issue.
- 7. Production Plan Week Beginning 05/12/16 - Monday Tuesday – 06/12/16 Wednesday - 07/12/16 Thursday – 08/12/16 Friday - 09/12/16 Saturday - 10/12/16 Sunday – 11/12/16 Move into offices with all equipment brought and ready Present ideas for first issue of magazine to all staff Set up interview with main cover artist and other cover lines included in magazine Gather information and pictures to include in magazine Find business that would like to promote magazine Day Off Day Off Week Beginning 12/12/16 - Monday Tuesday – 13/12/16 Wednesday - 14/12/16 Thursday – 15/12/16 Friday - 16/12/16 Saturday - 17/12/16 Sunday – 18/12/16 Take photo shoot and interview headline artist inside magazine Insert main article into magazine Insert longer articles into magazine Promote magazine using businesses who would like to promote magazine Insert longer articles into magazine Day Off Day Off
- 8. Production Plan (Continued) Week Beginning 26/12/16 - Monday Tuesday – 27/12/16 Wednesday - 28/12/16 Thursday – 29/12/16 Friday - 30/12/16 Saturday - 31/12/16 Sunday – 01/01/16 Find places to distribute the magazine once they have arrived Distribute magazines to stores and online websites where magazine will be sold Set up social media account and promote them to people Set up social media account and promote them to people Promote magazine on all social media pages Day Off Day Off Week Beginning – 02/01/17 Magazine Launch Week Beginning 19/12/16 - Monday Tuesday – 20/12/1 Wednesday - 21/12/16 Thursday – 22/12/16 Friday - 23/12/16 Saturday - 24/12/16 Sunday – 25/12/16 Find Short stories for magazine Find short stories for magazine Put together magazine Put together magazine Send finished magazine for production Day Off Day Off
- 9. Equipment and Cost Equipment Cost Office Space in Rochester £21,000 a year 9 Apple Imacs £9,441 Adobe CS6 Master Collection £1,800 Desks (x9) £1,123.20 Chairs (x9) £486 Printer £50 Cameras (x4) £4,941 Pens £25.80 Paper £17.94 https://www.officefurnitureonline.co.uk/office-chairs/executive-leather-office-chairs/leather- office-chairs-less-than-100/turin-leather-manager-chair.html = £38,884
- 10. Staff and Cost 9 Staff Staff/ Job Salary Publisher £75,000 Editor £39,000 Journalist £22,000 Writers £23,000 Photographers £31,000 Marketing £20,000 Finance £18,000 Human Resources £19,000 Designer £23,000 http://www.nfuonline.com/jobs/nfu-careers/deputy-editor/ https://www.indeed.co.uk/cmp/Rail-Media/jobs/Junior-Journalist-b12b42da1e9e38b4?sjdu=QwrRXKrqZ3CNX5W-O9jEve1dIVOUt- RWe40cYYW649DSwGmFGQ8hutyuTr99ExCZ-fsSW0I0yzvgznnQZAN2HA https://www.sokanu.com/careers/photographer/salary/ https://www.indeed.co.uk/cmp/EvoNews/jobs/Editor-2bbadcca702298f5?sjdu=QwrRXKrqZ3CNX5W- O9jEvcMUvypEVNsaDYSfugcAsR_NOiT4zv7bTfjIQ_95MRmeQK8sOVdVVmay_DquzlfgfA = £270,000
- 11. Printing costs of the Magazine In this screenshot I have shown you how much money 15,000 copies of my 40 page magazine will cost ( £6,983 ). The cost per issue is 38p.
- 12. Advertising revenue http://www.bauermedia.co.uk/uplo ads/Kerrang!-MediaPack-2011.pdf Display -Full page: £3,025 -Full Page ROP: £2,750 -Half Page: £1,512 -IBC/OBC: £3,575 -DPS FH: £5,748 -DPS ROP: £5,225 Advertorials -Full page: £5,005 -DPS: £9,510 -Half Page: £2,752 -Production -Supplied Images: £2,000net -Photo-shoot: £3,000net -Inserts -Bound-In: £65CPT -Tip-on: £65CPT -Loose Insert: £45CPT
- 13. Different ways of marketing the magazine I am going to make a Facebook page for my chosen magazine as this will be a cheap alternative to advertising above the line thought TV adverts etc because I will not have the capital to fund it. The price to advertise of Facebook for a day is £5, however, this may only get you 5-30 clicks. The way in which advertising works on Facebook is the more money you pay, the more people see your advert. Cost Per Click (CPC) – the cost for 1 click to your website Cost Per Mille (CPM) – the cost for 1,000 impressions, or views of your ad
- 14. Profit and loss Advertising Revenue £1,212,000 Sales £74,850 Total £1,286,850 Expenses Equipment £38,884 Staff £270,000 Printing £6,983 Advertising £3,640 Total 319,507 Net Profit (Income – Expenses) £ 967,343
- 15. Proposals (808)
- 16. Moodboard 1
- 20. Graphic Design Cover Lines (white with gold borders) Cover Lines (white with gold borders) Cover Lines (white with gold borders) Main Headline (white with gold border) Barcode Main Image (Picture of a music artist) Gold Black
- 21. Main Image (Picture of a music artist) Cover Lines (white with gold borders) Cover Lines (white with gold borders) Cover Lines (white with gold borders) Cover Lines (white with gold borders) Main Headline (white with gold border) Barcode Graphic Layout
- 22. DPS (Double Page Spread) Headline Picture of Artist Beginning of Information Information Page Number
- 23. Page Number Picture of Artist Information Headline Picture Picture
- 24. Magazine of Inspiration The reason this is my magazine of inspiration is firstly the layout of the magazine. I like how all of the artists of laid out on the front page. I also like the fact that the main image on the front page is looking straight forward, this signifies to the reader that the artist could be looking straight at you to show how serious he is about music. I also like the contrast of colours used and the fact that the masthead and headline are both the same colour (red). I have made my magazine like this because i think it looks professional and shows the reader the main image because that is why that is what's going to make them pick up the magazine.
- 25. Steve Neale: What will I repeat? I will repeat the font style when I'm writing the information that is going to be put into the magazine. The title font will also be used in headings and sub headings when it shows the article of the music artist. I will also, use the same layout in which if an important artist occurs I will set and double page spread made specially for them. Repetition will also be used when a word may not be understood by the readers (the word will have a text like this) , the definition will then be put to the glossary of the magazine and they can see the meaning of the word.
- 26. Name: Harry Fennemore Candidate Number: Magazine ident HERE Contents Editorial Headline Advert Headline Article Headline Article Article Article Article Headline Headline Main DPS Pull Quote Reviews Headline Advert Contents Reviews Headline Article Article Headline Article Article Headline Article
- 27. Name: Harry Fennemore Candidate Number: Magazine ident HERE Contents Editorial Headline Advert Headline Article Headline Article Article Article Article Headline Headline Main DPS Pull Quote Reviews Headline Advert Contents Reviews Headline Article Article Headline Article Article Headline Article
- 28. Photo Shoot Plan
- 29. Connotations behind the name The reason the magazine is called 808 is because that is the name of a drum used in every hip/hop rap or grime beat. I thought this would suit as those genres are the ones that are being covered in my magazine. I also like it because it is short and easy to say and with the bold writing it will be easy to see on the shelves and will hopefully attract more readers. I also like the name because it will attract people that are interested in music and will understand what an 808 is, this is good because it will make people think that because it has good title, it will contain high quality information.
- 30. TMM Proposal
- 31. Font Style http://www.dafont.com/r ofitaste.font?text=TMM http://www.dafont.com/haydon -brush.font?text=TMM This is my chosen text http://www.dafont.com/haydo n-brush.font?text=TMM http://www.dafont.com/brass- monkey.font?text=TMM http://www.dafont.com/2loco- in-crime.font?text=TMM http://www.dafont.com/angilla- tattoo.font?text=TMM
- 32. Moodboard 2
- 35. Hand Drawn Drafts (Chosen)
- 36. Graphic Design Cover Lines (white with Blue borders) Cover Lines (white with Blue borders) Cover Lines (white with blue borders) Main Headline (white with blue border) Barcode Main Image (Picture of a music artist)
- 37. Cover Lines (Black writing with Blue borders)
- 39. Magazine of Inspiration The reason in chose this magazine as my inspiration is the colours. I like the fact that the bright red and white masthead sticks out of the light blue background. I think this looks aesthetically pleasing and will make the reader pick up the magazine as it will stick out on the shelves due to the bright red and white masthead. For this magazine have combined both magazines together because I prefer the way the artist is standing in the Kendrick Lamar XXL magazine compared to this Lil Wayne one.
- 40. Steve Neale: What will I repeat? I will repeat the colours used for the masthead and for the detailing in the headline. The reason behind this is because I think it will stand out from the rest of the shelves as they will be using other colours but a bold red with catch someone's eye and will hopefully make them pick it up and invest in my magazine so that I can earn money in order to make my magazine successful. I will also repeat the little black details as I think it makes the magazine look more professional and well made, this will make the reader feel that because the front page looks professional, the information inside will be interesting and professional.
- 41. Photo Shoot Plan
- 43. Connotations behind the name The masthead ‘TMM’ or ‘The Music Magazine’ shows to the reader that the magazine they are going to pick up is full of everything on the genre of music I am covering. I have shortened ‘The Music Magazine’ down to just simply ‘TMM’ because I feel that it with its bold writing it will stand out of shelves instead of the music magazine as it may come across as something boring when intact it contains very detailed and exciting music on the chosen genres.
- 44. Future Plan My plan is too within a 3-5 year period increase my sales by 3 times as much so that I will earn over 200,000 and my magazine will become extremely successful meaning I can charge more for advertising in it because of the audience I will have and from there I will grow into a multi- million pound business.
- 45. Thank you for listening Please can you fill put my survey monkey, I have sent it to you or just type in this link https://www.surveymonkey.co.uk/r/JH8CSY5