Speech copy
- 1. 1 | P a g e Helloandwelcome tomypitchtoday.I am goingto be pitchingtoyouabout twoof mymusic magazine,whichIhave designed.Theyare calledExclusive andEmagazine.Firstly,Iamgoingto be talkingtoyou aboutExclusive magazine. Proposals Thisis the write upof myproposal for Exclusive magazine.Thisisimportantbecause thiswill contain all of the importantinformationaboutmymagazine andwhatstyle Iamaimingto do. This section in the proposal is important, asit will helptounderstandmore aboutthe style of the magazine and howto shouldrepresentthattothe audience. Introduction Thisis a quickintroductionof mymagazine sothat youwill know the hiddeninformationabout Exclusive. The reasonwhythe magazine iscalled EXCLUSIVEisbecause thismagazine presents the mostEXCLUSIVEinformationinthe musicindustry. The main competitorformymusicmagazine is Q magazine. Thisisbecause Qmagazinehave the same genre thanmy music.Therefore, EXCLUSIVEandQwill be sharingthe same targetaudience. Mood Board I use imagesof differentartistandbandfrom differentmusicera, toshow that I will includedall artistfrom differentmusicerainmymagazine sothat it can appeal to a largermarket,nota specific groupof people. Alsoyouare able to see Imade a collectionof differentfontsandmastheadfromdifferent magazine,soI wouldgeta clearideawhatI want myfront style tobe like. Mood Board- Zoom in I have zoominto6 imageswhichisfrommy moodboard andexplainthe reasonwhyIhave selected thento be my moodboard and howitwill helpme tocreate Exclusive.The Facebooksymbolis includedinmymood board, as I want the targetaudience tobe contactedto my magazine. This meansthat the targetaudience isallowedtocommentonthe magazine site. Target audience The Hartley’s7 subjectivities,which islookingata personage,gender,class,ethnicity,self-image, nationand family. By lookingatdemographicgraphI can determinedthatmytargetaudience will be inthe Esectionof the chart will be unemployed,students,pensionerorcasual worker. The target audience will more likelywill be student. The reasonwhy studentsmaywantto reada musicmagazine isbecause discovermusicandistaking an interestinthe differentgenre of musichastoofferthem. • The ABC1 profile is70%, whichmeansthat the demographicprofile. • The target audience will have ahighincome.Sothey canafford to buy the musicmagazine monthly. • The socio- economicreveal thatmore malesratherthan female read Qmagazine. • So bylookingat the socio- economicand ABC1 profile thiswill helpme tothinkof ideato make more femalestoread EXCLUSIVEaswell asmale. Target audience 2 • The Maslow theory of Q magazine wills “survivors”isthere evermonth.Astheywill gainthe knowledge aboutthe musicbythe magazine. Alsobe ‘explorers’astheylike toknow differentmusicinformationandalsoexplore differentgenre of musicaswell. • The audience will be determiningtoprove theirqualityof life andtheirstatusinsociety.
- 2. 2 | P a g e • The Katz theory of Q magazinewill be personalidentification,sothe audience canrelate to the singersandbandssituationandlifestyle. • The audience will formaclose bondto thissingersandbandsafterhearingabouta situation.Thisiscalleda personalrelationship. • The psychographic of Q magazinewouldbe “explorers”.Theywouldbe findingdifferent typesof musicthat theyhaven’theard before andalsothiswouldbe foundinthe younger House style Thisis the house style formymagazine.Youcan see the colourscheme forExclusive isgoldto representacelebrationforreadingExclusive.Redrepresents rebellious, asmymagazine will include exclusiveinformation. Iwill use Blackandwhite asthese colourare boldand easyto read. I use 2 mainfrontsthroughmy magazines.One of the frontsiscalledLemonMilkasitisusedforall of mytilespages.Ialsouse manbowfor mymasthead.Bothof the frontsare fromdefront.Theyare fun,boldandeasy toread. I will use the mastheadoneverypage of Exclusive tohave brandawarenesstothe brandidentity. Thiswill helptoself-promote mymusicmagazine. Hand Draw draft Thisis myhand draw draftfor the frontcover of Exclusive.Youcansee where Iam goingto place all of mymagazine conventions.Forinstance Iamplacingmy mastheadacrossthe top of the magazine because,itwill standoutfrontshopshelf. Anotherhanddrawdraft of Exclusive isthe doublepage spread.Youcansee where Iam placingmy magazine convention onthe double page spread.Youcansee where Iam placingthe mainimage of the lefthandconcern.You can see that I have addedto extradropcaps on thispage such as extra informationaboutthe albumandinformationaboutdifferentmusicartist.Thisisonthe righthand concernof the page. FlatPlan Thisis myflatplan of Exclusive,youcansee thatmy musicmagazine have the frequencyof monthly as it’shave 60 page whichismore than the pageson the weeklyandmonthlymagazine.The red numberonthe flatplans show,which pageshave designed.Inmymagazine Ihave includ3edpages such as albumsreview. Exclusive images Thiswill be the firstissue of Exclusive.Thisisthe firstfrontcoverandthe firstdouble page spread. The firstissue of EXCLUSIVE magazine isthe June 2015 and it will cost£3.40. Social Media My Musicmagazine “EXCLUSIVE”will promotethemselvesonsocial Media,astheycan update their fansof the latesteventinforthe magazine.Thisisa type of Below the Line promotionasit is target to the smallerspecifictargetaudience ratherthanthe massgeneralizedaudience. One way thatmy musicmagazine will dothisisbyhave theirownTwitterpage online,sothatthey will be able toreach to theirspecifictargetaudience atanytime of the day. Website The publisherwebsite,BauerisadvertisingEXCLUSIVEmagazine ontheirwebsite.Thisshowsthat thisishelpingEXCLUSIVEtobecause popularandsuccessful. Therefore more readswill goonthe website asitisanotherway to gainmore information.
- 3. 3 | P a g e TestPhotography The reasonwhy I needtotake testphotographyof my model isbecause Ineedtoknow whatpose is the bestsuitedformy musicmagazine.Alsoitisimportanttotake testphotographyisbecause you can reveal thatmoodor theme of the magazine,suchasfacial expressionorbodylanguage. In addition,the test photographyare importanttodobefore aphotoshoot forthe music magazine isbecause youhave to picture outclotheswhichisbestsuitfor the magazine andalsothe model bodyshape and alsothe makeupto reflectthe theme andmoodof the magazine for thisissue. PhotographyPlan Thisis myphotographyplanfor EXCLUSIVEmagazine, asthiswill helpme toknow whatI should expectmymodel tolooklike onthe dayof the photoshoot suchas the clothingorthe makeup.This will outlinethe projectasme and the model will know the briefbeforetakingthe photographsfor the front coverof my magazine. SpendingPower I predictthat EXCLUSIVEmagazine’sreadershipandthe spendingpowersof formytarget audience. I have to publishthe correctdate,whichisbasedonthe statisticthatI predictedforfromthe statisticforQ magazine,whichis, publishonline. The reasonwhy I have chosenQmagazine’sstatisticto analyses isbecause bothof the magazines features similarcontents,which isproduce. • Therefore Ipredictthatpeople betweenthe agesof 15-24 will read EXCLUSIVEmagazine, as bothof the magazineswill feature differentgenre of artistsandbandsinbothof the magazines. • The Hartley’ssevensubjectiveandage,gender,class, self-image,nationality,familyand ethnicityisreference whenlookingatthe statisticof the age range of the readershipof the magazinesandthe spendpower. Thisreveals thatthe readershipof amagazine wouldhave earn highincome andtherefore canaffordbuying Qmagazinemonths. • However,the statisticsforthe genderratiofor Q magazineisthata higherpercentage of males readQ magazineratherthanfemales.Thiswouldbe the differenceboth Qmagazineandmy predictionasthe statisticof EXCLUSIVEmagazine,asQmagazineisa male dominatedmagazine. • Thisis way EXCLUSIVEmagazinefeaturesequal amountof femaleandmale artistsandbands,so my magazine will be equal genderbalance andwon’tappeal toone gender. Proposal Thisis the write upof myproposal for E magazine. The proposal will helptodesignandcreate my magazine.Thiswill helpme tounderstandwhatstyle mymagazine willbe like andalsoIwill know the colourtheme that will be includedwithinmypicture,the frontandthe double page spreadof E magazine. Introduction Thisis mysecondmagazine design.ItiscalledEmagazine. The E stands for Explore.The reasonwhyit iscalled Exploreisbecause mytarget audience willbe exploringtheirmusicinterest.Therefore mytargetaudiencewillbe ‘Explorer’.Thiswill linkwiththe theorypsychographic,asthe term‘Explorers’means‘SEEKDISCOVERY.Energy,individualismand experience.Valuesdifference andadventure.Typicallyayoungerdemographic(students)’. The main competitorof E magazineisQmagazine.Thisis important;bothof the magazines are similartoeach other,whichmeanthattheywill share the same type of readershiptothe magazine. Mood Board Thisis the selectionof image fromthe Internetof whatstyle andtheme Emagazine shouldhave. You can see one half of the page have imagesof artistand bandsfromdifferentera.
- 4. 4 | P a g e Mood Board- Zoom in Thisis the image of the rollingstone.The oldertargetaudience can readan artistfrommusicfrom theirchildhoodandalsoenjoyreadingit. Target audience • By referringtothe Hartley’s7 subjectivities,which are lookingata personage,gender,class, ethnicity,self-image,nationandfamily. • Studentsare inthe sectionof the E sectionof the Hartley’s7 subjectivitieschart. The reason whystudentswill be mostlikelybuyamusicmagazine because will be interestedinmusic. Want to see whatdifferentmusicoffers them. • So byreferringtothe Hartley’s7 subjectivities,somymagazine will be targetedatthe E,D and maybe C2 sectionof the chart. • The ABC1 profile is70%, whichmeans that the demographicprofilerevealsthatthe readership,thisreveal thattheyhave ahighincome andtherefore theycanaffordto buythe musicmagazine monthly. • The socio- economicreveal thatmore malesratherthan female read Qmagazine. • Q magazine is a male dominatedmagazine.Tomake more femalestoread E magazine. It will featuremorefemales’ artist and band sin the magazine. Target audience 2 • The Maslow theory of E magazinewill be the same as E magazine,butmy audience will alsobe • “Social Climbers”asthe audience willbe determinetoprove theirqualityof lifeandtheirstatus insociety. • The Katz theory of E magazinewill be personalidentification,sothe audience canrelate tothe singersandbandssituationandlifestyle. • The audience will formaclose bondto thissingersandbandsafterhearingabouta situation. • Thisis calledapersonalrelationship. • The psychographic of Q magazinewouldbe “explorers” • There are differenttypesof musicthattheyhaven’theardbefore andalsothiswouldbe found inthe youngerdemographic(students) whichwill be foundonthe demographictable. House style Thisis the house style formymagazine.Youcan see the colourscheme forE magazine isgold,red, and white andblackthe same as the colourscheme of EXCLUSIVEmagazine.All of the coloursIhave chosento be includedinmymusicmagazine isbecause theyare boldsimpleandeasytostand out on a shelf. I use 2 mainfrontsthroughmy magazines.One of the frontsiscalledLemonMilk asitisusedforall of mytilespages.Thisisbecause itisclearto read and itwill standoutwhenreadingthe article’s title.Ialsouse manbowfor mymastheadbecause itisstylishandalsoeasyto read. I will use the mastheadoneverypage of Exclusive tohave brandawarenesstothe brandidentity. Thiswill helptoself-promote mymusicmagazinewhenthe targetaudienceisreadingit. Hand Draw draft Thisis myhand draw draftfor the frontcover of E magazine. Youcan see onthe leftside of the magazine,justlike QWmagazine.Ialsoplace the strapline underthe masthead.Thisisasign as brand identity. Anotherhanddrawdraft of Exclusive isthe doublepage spread.Youcansee where Iam placingmy magazine conventions onthe double page spread.Youcansee that I have twoimagesonthisdouble page spread.The main image coveredanentire page andthe othersmallerimagesare includedin
- 5. 5 | P a g e the interview.ThisiswhatinI am planningmydouble page spreadtolooklike whenIdesigniton Photoshop. FlatPlan Thisis the flatplanof mysecond magazine. The redletterswill represent,whichof the pagesIwill create on Photoshop.The blue box representpicture will be feature inmymusicmagazine,forthe advertto the picturesof musicartist andbands.You are able to see thatI have done 60 pagesfor thismagazine,sothismeanthe frequency of the magazine ismonthly.Thisisbecause if the magazine has the frequencyof weeklyand fortnightly itwill containfewerpages. E magazine images Thisis the firstfrontcoverand the double page spreadforthe firstissue of E magazine.Thisisthe June issue of E magazine anditwill cost£3.40. Social Media My musicmagazine Ewill have aTwitterpage to promote themas a seriousmusicmagazine. Thisis importantbecause the targetaudience of the musicmagazine isalwaysincontactwiththe magazine,therefore thattheyare alwaysupdatedwiththe latesteventsof Emagazine. Thisis a type of belowthe line advertisement,astheyare targetedat a smallerspecifictarget audience nota masstarget audience likesabove the lineadvertisement Website On the website of Baueritsadvertise Emagazine.Thisisanotherwaytopromote a magazine.Thisis importantbecause itsshowsthatBauermagazine supportmymusicmagazine. Theywill encourage more people togo onthe website andsee the latestupdate of the magazine. TestPhotography The reasonwhy I needtotake testpicture of mymodel isbecause Ineedtoknow what pose isthe bestsuitedformymusicmagazine.Alsoitisimportantto take testpicturesisbecause youcan reveal thatmoodor theme of the magazine,suchas facial expressionorbodylanguage. In addition,the testpicturesare importanttodobefore aphoto shootforthe musicmagazine is because youhave to picture outclothes,whichisbestsuitforthe magazine andalsothe model body shape and alsothe makeuptoreflectthe theme andmoodof the magazine forthisissue. PhotographyPlan Thisis myphotographyplanfor E magazine,asthiswill helpme toknow whatI shouldexpectmy model tolooklike onthe day of the photo shootsuchas the clothingorthe makeup.Thiswill outline the projectas me and the model will know the brief before takingthe photographsforthe front coverof my magazine. SpendingPower I predictthat E magazine’sreadershipandthe spendingpowersof formytargetaudience. I have to publishthe correctdate,whichisbasedonthe statisticthatI predictedforfromthe statisticforQ magazine, whichis, publishonline.The reasonwhyIhave chosenQmagazine’s statistictoanalyse isbecause bothof the magazinesfeaturessimilar contents,which isproduce. • By the statisticsof the readershipof Qmagazineitsreveal thatage between15-24 isthe age range that read Q magazinethe most. The ages of 15-24 will read Emagazine, as bothof the magazineswill featuredifferentgenre of artistsandbandsinbothof the magazines. • The Hartley’ssevensubjectiveandage,gender,class, self-image,nationality,familyand ethnicityisreference whenlookingatthe statisticof the age range of the readershipof the magazinesandthe spendpower.
- 6. 6 | P a g e • The spendingpowerwouldbe similarto Qmagazine,asthe ABC1 is70% of readershipto Q magazine. Thisrevealsthatthe readershipof amagazine wouldhave earnhighincome and therefore canaffordbuying Qmagazinemonths. SoI couldpredictthatpeople wouldbe able to buya more expensivemagazine,whichcouldhave ahigherqualitycontentsinthe magazine. • Thiswouldbe the differenceboth Qmagazineandmy predictionasthe statisticof E magazine,asQ magazineisa male dominatedmagazine. • Thisis way E magazinefeaturesequalamountof femaleandmale artistsandbands,so my magazine will be equal genderbalance andwon’tappeal toone gender. Draft Article Thisis the article thatI usedin bothof mymagazine.Iusedthisinterviewforbothof my music magazine.Thisisimportantbecause thistell the artist,storyandthe reasoningwhythisartist startedto sing.Thisarticle isdisplayasa questionandanswernotas differentparagraph. BudgetSummary Editorwill be paid£20,000- £40,000 Art Directorwill be paid36,061 Picture Editorwill be paid25,339 FeaturesEditorwill be paid£20,000- £40,000 Photographerwill be paid £12,000 and £22,000 in full time employmentwiththe magazine. Staff Writerwill be paid £12,000 and £22,000. Printing/Publishingcostswillbe £629.92/£755.90 The distributioncostsformymagazine is£923,883 I do notknowhow muchis cost to marketa magazine. I have email advertising@bauermedia.co.uk buttheyneverrespond However,mymagazine use social mediatoadvertise theirmediaandthereforetosetupa social mediaaccount,it isfor free Planfor the Magazine Q magazine have the readershipof £213000 people. 171000 of the readershipare maleswhilst42000 are female. Q magazine isa male dominatedmagazine. Thiswill featuresmore males’ artistandbandson the frontcoveror will have female artistandband showingthemina differentway. Thisis whyinmy magazine itwill have equal readershipbetweenmalesandfemales,asthe picture of the male andfemale artistwill be treatedthe same. Thisis whymy magazine mayreceive highersalesthanQmagazine because if it willsahigher readershipof femalestargetaudience. AdvertisementRate Thisis the advertisingrate forcompaniestoadvertise theirproductsinmagazine.Thisisimportant because thisisone waythat magazine getan incomesapart from salesand subscriptions. I have email advertising@bauermedia.co.uk buttheyneverrespond I didask Bauerhow theyadvertise theircompanyandhow itcost to advertise theirmagazine. ProfitandLoss Profit Estimationonsales -£724200 Advertisementinmagazine -£102,041.5
- 7. 7 | P a g e Estimationonsubscriptionsales -£63674 Loss JobSalary - £125400 Printing- £629.92 Distribution - £923,883 Buildingto rent-£29400 Computers - £699.30 I do notknowhow muchis cost to marketa magazine. I have email advertising@bauermedia.co.uk buttheyneverrespond. The overall profitis£889915.5 The overall loss is£1080012.22 £889915.5-£1080012.22=-190096.72 Provide Graphs/Chartsdetailingthe growthandplanfor the magazine Year Profit Loss Total Year 1 £889915.5 £1080012.22 -£ 190096.72 Year 2 £891915.5 £1079312.92 -£ 187397.42 You can see that will loss -190096.72 inthe firstyear.This isbecause we have tobuy the office equipment,the office placetorentand the jobsalary. In the secondyearof mymagazine,itwill make alossof -187397.42. Thisis because we don’thave to pay forany more equipmentforthe office ProductionPlan Thisis the productplan forthe productionof my magazine.Thisshow the all of the tasks thathave to be done inorder to make mymagazine sothat theycan print andsoldat shops.Thiswill reveal the personor groupsthat will have todo the tasksand alsothe dayswhenthe taskswill be setor completedby.Thisisa monthplanof the creationof my magazine forthe firstissue of EXCLUSIVE. Thisis important,asall of the staffswill know all of the tasksthat have tobe completed.The launch date of mymusic magazine isonthe 2nd June 2016. Thisis because the magazine will be able tohave a full monthof sellingbeforethe nextissueis outandreleasedtothe general public.The reasonwhy the magazine ison release onthe 1st June 2016 is because itneedstime forthe magazine tosend intoshop. Conclusion I am choosingEXCLUSIVEto be my final magazine.Thisisbecause EXCLUSIVEmagazine looksthe mostprofessional andahigherqualityof informationinthe magazine. The reasonwhy I haven’tchosenEmagazine tobe myfinal magazine because it haven’tsame impactas EXCLUSIVE and itwouldn’tstandouton a shelf.Therefore,the magazinewouldn’thave enoughsalestofundthe magazine SurveyMonkey The surveymonkeyisa setof questionwhereIhave layoutforyouto answersthem.Thisis a test the qualityof thispitchand if youwouldpublishmymagazine. Thank youfor listeningand isthere anyquestionthatanyone needanswering.