Unit 13/30 Pitch LO4
- 1. James Pickering Candidate Number: 1197
- 2. ROQ – The Newest And Best Music Magazine In Circulation
- 4. Genre: Rock Content: Interviews, music festival dates Frequency: Weekly
- 5. The Name Why ‘ROQ’? The word ‘ROQ’ derives from the word ‘Rock’- Which is the music genre of the magazine.
- 6. Target Audience Of ROQ
- 7. Source: http://www.bauermedia.co.uk/brands/kerrang - Age - Gender - Class - Ethnicity - Self-image - Nation - Family The target audience and readership of ROQ according to the socio- economic need chart, has a low 49.8% of readers that are in the boundary A, B and C1. This means that they have a low disposable income and are more likely to lead opinions within a group, known as a ‘struggler’, in accordance with Maslow’s Hierarchy of Needs. These are Hartley’s 7 Subjectivities, they are referred to in ‘The ROQ Reader’ graph. The graph illustrates that the percentage demographic of readers are males aged 15- 24 years old, the calculated median age is 19.5 years old. The ROQ reader-gender ratio is fairly equal. However, the male audience takes up nearly 20% more than the female reader. This is because ROQ generally only features male artists, which is therefore only appealing to a smaller audience of female readers.
- 8. The Breakdown Average ROQ Reader Age – 19.5 years old Largest Audience Category – 15-24 Reader Gender – 41% Female | 59% Male Largest Gender Group – Male Therefore, The Ultimate ROQ Reader Would Be A 19.5 Year Old Male Student In Category E Of The Demographic Chart. This Information Can Provide Me With Information About The Reader And Tailor The Magazine For A More Specific Audience.
- 9. Promoting ‘ROQ’ – Below The line
- 10. Promoting ‘ROQ’ – Above The line
- 11. Magazine Combined Total Average Circulation Combined Total Prior Period Change Print Total Average Circulation Print Total Prior Period Change Print Total Prior Year Change Kerrang! 33,024 -5.99% 33,024 -5.99% -12.18% These are the figures of Kerrang! Magazine. ‘ROQ’ is the biggest competition and most similar magazine to Kerrang!, therefore I will expect to see the same trends in marketing
- 12. The Production Costs Of ‘ROQ’ Printing ‘ROQ’ This is the print cost of ROQ it costs £14.02 for one issue to be printed. It costs £20 752.56 for 50,000 copies to be printed We will be able to make a profit from the advertisements that I feature in my magazine. The company will pay us around £10,000 for their advertisements.
- 13. The Production Costs Of ‘ROQ’ Advertising Rates These are the advertising rates for companies wishing to advertise their companies, products and services. The various prices for each advertisement is listed above.
- 14. Marketing ‘ROQ’ For the marketing of ‘ROQ’, we will take the 4Ps into consideration. This means that we put the audience first in everything we do. Meaning that we should end up with the most user friendly magazine
- 15. The cost of producing ‘ROQ’ Set-up cost: £44,477.60 Post set-up cost: £33,907.20 Apple MacBook Pro with Retina Display 13.3″ £889.00 x 8 = £7,112 2 Person desk £746.90 inc. VAT x 8 = £2,988 Adobe Creative Cloud Office Desk Chair £58.80 x 8 = £470.40 Office Space - KT22 £300 per person, per month. £300 x 8 = £2,400 per month £28,800 per year
- 16. For ROQ and Tempo magazine, I have to predict the target readership and the initial spending power they will have. The best idea I can get of the target readership and spending power will be from Kerrang!, my magazine of inspiration. I wish to compete with Kerrang! As I aspire to create a magazine as good as Kerrang!, if not , better. The target age of Kerrang! is 15-24, giving a mean age of 19.5 years old. The gender ratio is fairly equal, surprisingly, showing 41% of the audience is female, the other 59%, male. The audience of Kerrang! ranges from around 15-65+, which is a very broad audience of over 50 years. I will base the demographics of my magazines on Kerrang!. Fulfilling every target I need to achieve to make my magazines more successful than Kerrang!. As I have no audience results from my magazines, I cannot analyze Hartley’s seven subjectivities. Mainly the age, gender or ABC1 profile of the reader will help me make my magazine most appropriate for the reader.
- 17. Before the magazine is be published, a series of checks and processes need to be done to eliminate any legal and ethical issues. These issues stand in the Copyright issues and intellectual property. The images will need to be copyrighted. I can do this in a variety of ways. The most permanent way would be to insert a watermark over the image, this would mean the image cannot be re used without paying for the original copy. Another way would be to insert a copyright logo in one of the corners. This would state the company/photographer that owns the image. This proves the image has an owner and the image cannot be re used without permission. This form of copyright is less permanent as the logo could easily be cropped out. The least obvious way of copyrighting an image would be inserting information about the image such as the photographer and the photographer’s website into the metadata. You cannot visibly see this on the image, it will just be inserted into the image information. A Watermarked image A further watermarked image Copyright info in the metadata
- 18. Production Plan - Week One
- 19. Production Plan - Week Two
- 20. Production Plan - Week Three
- 21. Production Plan - Week Four
- 24. Price: This magazine should cost around £4.50, so it’s between ranges. Kerrang! Retails at £2.30, and The History of Rock retails at £9.99. I believe this price is suitable as it will be released every two weeks. Masthead Names: Roqer Roq Volume Amplify R Colour Schemes: My magazine will be white, red, blue and black. The front cover should be mainly white so the artists stands out on the front. The front cover will see the artist, with no background behind them. I believe this will give a nice, clean look to the magazine. Frequency of Release: My magazine will be released every two weeks. I feel like releasing a magazine every week means not much content can be put into one issue, as you may be unsure what content to put into one issue. I also feel like releasing a magazine every month isn’t often enough, meaning you would be unsure iof what content to put in, possibly eliminating some content Target Audience: My target audience will be about 60% male 40% or less female. The age range will be about 15-35. This is because my magazine will mainly feature 90’s rock Bands such as Green Day and Nirvana. Images: My magazine will have images mid-shot images of an artist. I believe this would be suitable as the reader can see the artist’s face and body language. If a longshot was used, you wouldn’t be able to clearly see the artist’s face/facial expression. If a close-up shot was used, too much of the artist’s face would be shown and not enough body to show how they dress etc… Brand Identity: My magazine will feature technical convergence. It will feature social media links to the magazines pages such as Facebook, Twitter and YouTube.
- 25. Masthead: When creating the masthead for the magazine I tried to create one that was similar to Kerrang!’s masthead. This is because I believe to create a successful magazine, you must mimic the style of a popular magazine. This will catch the eye of the audience. Colour Scheme: For ROQ magazine part of the house style is the colour scheme. The colours I chose to use are simple primary colours, being Yellow, Blue, Red and Black. These are the main colours used in Kerrang!, therefore I will use them to create the most realistic copy of Kerrang! In my own style of ROQ . The colours are simple, yet vibrant and bold and should stand out amongst other magazines, purely due to colour choice.
- 31. Strapline Puff Promotion Masthead Barcode section Magazine Website Main Issue Artist Featured Artists Free Incentives Magazine Contents
- 33. For my magazine, I plan on conducting an interview with a well known artist. This artist I plan on interviewing will be Dave Grohl from the 90’s rock band ‘Foo Fighters’. Believe this artist is the most appropriate as he is a well known artist in many countries. He is also very experienced in the music industry. He was the former drummer in the band ‘Nirvana’ along with Kurt Kobain and Krist Novoselic. After Kurt’s death in April 1994, Dave Grohl, Pat Smear, Nate Mendel, Taylor Hawkins and Chris Shiflett teamed up in 1994 to create ‘The Foo Fighters. Dave Grohl’s role is lead Guitarist and vocalist. To this day, in 2015, The Foo Fighters are still touring. I believe that readers will be largely interested in Dave Grohl’s experiences as a hard core rocker, therefore he is the perfect artist for a question and answer in my magazine.
- 36. The Name Why ‘Tempo’? The word ‘Tempo’ defines the speed at which a passage of music is or should be played. Tempo is key part in any song. This can be related to my rock themed music genre of my magazine.
- 39. Price: This magazine should cost around £2.30 as Kerrang! Is my magazine of inspiration, therefore it should retail at a similar price Masthead Names: Tempo Beats Audio Humbucker Melody Colour Schemes: My magazine should be yellow, black, white and green as that is Kerrang!’s colour scheme so should be similar as it is my magazine of inspiration. Frequency of Release: My magazine will be released on a weekly basis as this is how often Kerrang! Is released. A weekly publishing date means the audience have plenty of content to read. Target Audience: My target audience will be about 60% male 40% or less female. The age range will be about 15-25. This is because my magazine of inspiration, Kerrang!, has a audience of 15-24 year olds at 69.5% of the reader total percentage. Images: My magazine will have wide shot images. This is because Kerrang! uses mainly wide shot images, therefore is the most suitable frame technique for my magazine Brand Identity: My magazine will feature technical convergence. It will feature social media links to the magazines pages such as Facebook, Twitter and YouTube.
- 40. Source: http://www.bauermedia.co.uk/brands/kerrang - Age - Gender - Class - Ethnicity - Self-image - Nation - Family The target audience and readership of Tempo according to the socio- economic need chart, has a low 49.8% of readers that are in the boundary A, B and C1. This means that they have a low disposable income and are more likely to lead opinions within a group, known as a ‘struggler’, in accordance with Maslow’s Hierarchy of Needs. These are Hartley’s 7 Subjectivities, they are referred to in ‘The Tempo Reader’ graph. The graph illustrates that the percentage demographic of readers are males aged 15- 24 years old, the calculated median age is 19.5 years old. The Tempo reader-gender ratio is fairly equal. However, the male audience takes up nearly 20% more than the female reader. This is because Tempo generally only features male artists, which is therefore only appealing to a smaller audience of female readers. TEMPO
- 41. The Breakdown Average Tempo Reader Age – 19.5 years old Largest Audience Category – 15-24 Reader Gender – 41% Female | 59% Male Largest Gender Group – Male Therefore, The Ultimate Tempo Reader Would Be A 19.5 Year Old Male Student In Category E Of The Demographic Chart. This Information Can Provide Me With Information About The Reader And Tailor The Magazine For A More Specific Audience.
- 42. Promoting ‘Tempo’ – Above The line
- 43. Promoting ‘Tempo’ – Below The line
- 44. Production Plan - Week One
- 45. Production Plan - Week Two
- 46. Production Plan - Week Three
- 47. Production Plan - Week Four
- 53. Masthead: When creating the masthead for the magazine I tried to create one that was similar to The History of Rock’s masthead. This is because I believe to create a successful magazine, you must mimic the style of a popular magazine. This will catch the eye of the audience. Colour Scheme: For Tempo magazine part of the house style is the colour scheme. The colours I chose to use are simple primary colours, being White, Blue, Red and Black. These are the main colours used in The History of Rock, therefore I will use them to create the most realistic copy of The History of Rock In my own style of Tempo .
- 54. Magazine Combined Total Average Circulation Combined Total Prior Period Change Print Total Average Circulation Print Total Prior Period Change Print Total Prior Year Change Kerrang! 33,024 -5.99% 33,024 -5.99% -12.18% These are the figures of Kerrang! Magazine. ‘Tempo’ is the biggest competition and most similar magazine to Kerrang!, therefore I will expect to see the same trends in marketing
- 55. The Production Costs Of ‘Tempo’ Printing ‘Tempo’ This is the print cost of Tempo it costs £14.02 for one issue to be printed. It costs £20 752.56 for 50,000 copies to be printed We will be able to make a profit from the advertisements that I feature in my magazine. The company will pay us around £10,000 for their advertisements.
- 56. The Production Costs Of ‘Tempo’ Advertising Rates These are the advertising rates for companies wishing to advertise their companies, products and services. The various prices for each advertisement is listed above.
- 57. Marketing ‘Tempo’ For the marketing of ‘ROQ’, we will take the 4Ps into consideration. This means that we put the audience first in everything we do. Meaning that we should end up with the most user friendly magazine
- 58. The cost of producing ‘Tempo’ Set-up cost: £44,477.60 Post set-up cost: £33,907.20 Apple MacBook Pro with Retina Display 13.3″ £889.00 x 8 = £7,112 2 Person desk £746.90 inc. VAT x 8 = £2,988 Adobe Creative Cloud Office Desk Chair £58.80 x 8 = £470.40 Office Space - KT22 £300 per person, per month. £300 x 8 = £2,400 per month £28,800 per year
- 59. Before the magazine is be published, a series of checks and processes need to be done to eliminate any legal and ethical issues. These issues stand in the Copyright issues and intellectual property. The images will need to be copyrighted. I can do this in a variety of ways. The most permanent way would be to insert a watermark over the image, this would mean the image cannot be re used without paying for the original copy. Another way would be to insert a copyright logo in one of the corners. This would state the company/photographer that owns the image. This proves the image has an owner and the image cannot be re used without permission. This form of copyright is less permanent as the logo could easily be cropped out. The least obvious way of copyrighting an image would be inserting information about the image such as the photographer and the photographer’s website into the metadata. You cannot visibly see this on the image, it will just be inserted into the image information. A Watermarked image A further watermarked image Copyright info in the metadata
- 62. Thank you for listening, do you have any questions? A survey monkey will be sent to you as soon as possible for you to asses my pitch.