Unit 30 LO2- 3
- 2. Magazine ideas Masthead Colour scheme Types of images frequency Brand identity Target audience Same throughout, bold colours. Bright/dark colours can be interpreted as anger or a certain attitude. For example, if I was to use red, I would use it consistently throughout and also make sure it stands out. Close ups with different angles. For example, on the front cover there will be a main image and there will also be different images used throughout for variation. This will connote the presence of the artist. Weekly magazine. However this magazine will have a good variety of content throughout and each issue will be much different. 15-35 year olds. This is because the magazine will be a weekly issue but it will be affordable. This is important because if the magazine is not affordable then especially teenagers may not be interested. Star appeal and big artist. Furthermore, there will also be a good variation of artist in order to appeal to everyone. The magazine will also contain its logo on each page Tune RW magazine
- 3. Mood board
- 4. Masthead: As you can see the masthead is one letter, this illustrates how simple this magazine is whilst being a great selling magazine. Furthermore the large Q could also connote quality within the magazine. The bold red colour may denote anger or could relate to the genre of music this magazine offers. Cover lines: The fact that the artists name is bigger signifies a importance in this issue. This therefore gives the customer an understanding of what this particular issue is about. Furthermore some people may be very interested in this particular genre of music which may convince them to buy it. Main image: From this main image, I can see that it is overlapping the masthead. The denotations of this is that this issue conveys a sense of importance and the it is an authoritative figure. Furthermore this main image is very large and takes up most of the front cover and understand straight away who id featuring on this issue. This is important as there may be a star appeal towards the customer . Barcode, price, date and web address This contains the website information in order to access Q magazine. This is so people can find out more about Q magazine as a company. Strapline The strapline “the worlds greatest music magazine” could perhaps connote that it is the most interesting and exciting to read due to the information within it. Furthermore it could also demonstrate how they are passionate about their magazine and also care about the customers Front cover analysis
- 5. Pull quote The pull quote is important as it conveys a small section of the interview. It is normally a very interesting quote which is important as is someone sees it then they may be drawn into buying it. This may because they are intrigued to read the rest of the interview or perhaps because it is one of their favorite artists. Furthermore, this quote also adds a sense of mystery to the magazine. This is important because it also adds depth which is good as it keeps the reader interested. First letter The first letter of a magazine is always big and bold. This is to firstly illustrate the artist and to grab the readers attention. Q magazine also do this with every issue which also connotes that it is a successful technique. Page/web address The page/web address is an important part of this magazine. This is important as a customer may decide that they would like to see their website. This is important as the website contains a lot more information. Furthermore, this signifies that their customers are interested in the magazine which connoted they are doing a good job on producing. Main image: From this main image, I can see that it is overlapping the cover lines. The denotations of this is that this issue conveys a sense of importance and the it is an authoritative figure. Furthermore this main image is very large and takes up most of the front cover and understand straight away who id featuring on this issue. This is important as there may be a star appeal towards the customer . Drop capital: The use of drop capital within this double page spread is the big J. This is important as it coveys energy to the reader whilst also standing out. Furthermore this can be used to therefore attract more readers and also there is star appeal. DPS analysis
- 6. Genre The genre of this magazine eclectic. This describes magazines without a specific genre however they release issues without various types of artist on the front cover. For example one week it may be a rap artist and the other it may be a rock artist. Furthermore, the non verbal connotations of this are the artist on the different issues. This is because one month a rap artist may be staring and the other may be rock. This is could as is provides variation and a wider target audience for Q. This is good as it means more people may want to buy it which therefore explains one of the reasons that it is the UK’s best selling magazine.
- 7. Font style PixelCaps! My magazine font styles are inspired by XXL. This is because they are both quite simple whilst also being big and bold. This is good because they will stand out on the shelves and therefore customers may be drawn towards them. Furthermore, this is also good as they are new magazines and may therefore attract a lot of attention
- 8. Colour scheme/House Style Firstly, the colour scheme for this magazine is red and white. This is because these two colours complement each other and also due to the meaning behind the colour red. Furthermore the colour red connotes a feeling of energy within this magazine and is also emotionally intense. This is important as the function of this magazine is to update the reader on current hip hop music and to help them develop a passion for this type of music. Some connotations behind the colour red include energy. This is important because I would like people to feel excited and energized when talking or reading my magazine. Furthermore, another connotations behind the colour red would be joy and power. This is important as I want people to enjoy this magazine and also for the magazine to have an increase in power. This is significant because when people see this logo there is more meaning to it than just a musical tune.
- 9. Summary of ideas Genre The genre of both my magazines will be based on XXL magazine. Furthermore, this magazine focuses on rap artists and therefore mine will be focused on rap which includes star appeal each week. Colours The colours of both my magazines will be bright and bold throughout. This is good as it stands out to the customers whilst being on the shelves. Furthermore, the colours would be for example re and black or just two contrasting colours. For example, my first magazine will be based on XXL with and red and white colourscheme and my second magazine I will change the primary colour red and change it to green. Price The price of both my magazines will be quite low. This is because I want it to be affordable in order for students or people with not much money can afford it. An example price for one magazine may be between £2-£3. Size The size of both my magazines will be normal size which is A4. this s because all magazines are also this size.
- 10. Name: Kieran Davison Candidate Number: 3035 contents editorial headline articl e advert Headline article headline article article headline article article Headline Main DPS reviews Headline article advert content Headline article reviews headline headline article article headline article content article reviews advert Headline article
- 11. As you can see the masthead will always be placed at the top left hand corner. This is important as it will stand out more and attract more people The barcode will either be at the side or at the bottom left corner. This is because it will have to be scanned easily. The main image will always be placed in the centre. This is important because it will have a star effect on our audience and therefore will attract more people especially is if is their favorite artist. The cover lines will also always be placed around the main image. This will involve quotes from the artists interview. The strapline will be near the masthead and include a brand slogan.
- 12. The Q&A will be placed in the centre and cover the whole the second page. This is important because it involves the cover artist and many people will be interested in this. The main image will always be placed in the centre. This is important because it will have a star effect on our audience and therefore will attract more people especially is if is their favorite artist. As you can see the masthead will always be placed at the top left hand corner. This is important as it will stand out more and attract more people The barcode will either be at the side or at the bottom left corner. This is because it will have to be scanned easily. The cover lines will also always be placed around the main image. This will involve quotes from the artists interview.
- 13. Interview Drafts • Interview draft • • Hello how are you? • Hi, I’m good thanks • So, you’re going on tour next week. How you feeling about it? • I’m feeling very confident, I think that it will a good experience for my new fans and also for the ones who have been following my since day one. • What would you say you enjoy the most about going on tour? • Well, first of all I love travelling the world and meeting my fans from different countries. It’s always good to be able to talk to them about my music and what they like about it. • Do you have anything that you always bring on tour, perhaps for good luck? • (Ollie giggles). Well, I don’t really bring anything for good luck as long as I have a good rest before each show. Its important especially if you’re on the road as long as I am. • Do you have a favorite song to perform on tour, one that gets the crowd going more than others? • In my opinion its hard to just single one out, but what I think is important is that I enjoy performing every song of mine and that my fans do too • Will many of the other artists featuring on your songs be going on tour with you? • I know for sure that their will be some but I don’t want to give away any secrets or surprises for the fans. • You only just broke onto the music scene and yet this is your second tour. Why/what if anything will be different form the first one. • I enjoyed the first one a lot. I think it will be different this time as my fan base has become larger and also ive worked with more artists who help my music to be more enjoyable for me to make. I created this interview drafts with my music artist which was going to be featured in my magazine,. When I was writing this I tried to base on a magazine interview to make it seem as close to a real magazine as possible.
- 14. Production process Date of publication: The date of publication is important as it means the date the magazine is going to be published. Furthermore, different magazine have different frequency of release so for example Q magazine is published every month however other magazines are published once every week. Managing the schedule: Managing the schedule is also very important. This is because after the release date of the magazine is announced then the schedule is created so if anything is changed from the content from the original magazine they will have an alternative copy so that the magazine can still be released on time. Editorial and budgetary decision: The editorial and budgetary step is when people involved in the production process gather together and decide what content they will be putting into the magazine. This is significant because they can choose to have a guest artists every time they publish a new copy which could have an interview within it with the chosen artist. They can also choose what advertisements and photographs they would like to feature. Content acquisition: This stage is when the person who is going to be creating the content is chosen. For example, this person will be responsible for writing the articles. To do this they must also decide whether they would like to appoint internally or externally in order for this person to write about certain topics.
- 15. Production process continued Sub-editing: Furthermore, this stage focuses on quality control of the magazine. This would include details such as facts about the featured artist and also spelling and grammar mistakes which may have been missed. This is important as customers will want to be paying for a magazine which has been produced properly and they will maintain a high reputation from this. Page layout: this step purely focuses on the page layout of the magazine to ensure that the content flows well and also that there is enough space for advertisements. Once this is checked over the Proofreading: this is when the first print of the magazine is printed out. This is important as the editorial department will then look over this and check for any mistakes. If any mistakes are found, they will change it and then print an updated version of it. Publication and distribution: Once all the content from the magazine is proofread then the whole magazine is set to be printed. When all of them have been printed they will then be distributed to all the stores which are selling them for them to be put up on top of shelves.
- 16. Production Plan – Launch Date – Monday Tuesday Wednesday Thursday Friday Saturday Sunday Look for office space, staff and equipment. Set up all equipment and get ready to start the magazine process. Set up interviews for job roles such as editor, writer, designer and others available within the business. Set up interviews for job roles such as editor, writer, designer and others available within the business. Set up interviews for job roles such as editor, writer, designer and others available within the business. DAYS OFF DAYS OFF Complete by: 5th June Complete by: 6th June Complete by: 9th June Complete by: 9th June Complete by: 9th June Week 1
- 17. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Find someone to host on the first addition of the magazine. Find someone to host on the first addition of the magazine. Get the head writer to come up with interesting questions to ask the artist whilst being interviewed. Get reporter to go to interview the chosen artist with the questions and record the answers. Type up the interview and add it to the magazine. Take photoshoot of the chosen artist for the front cover and double page spread of the magazine. DAY OFF Complete by: 14th June Complete by: 14th June Complete by: 15th June Completed by: 16th June Completed by: 17th June Completed by: 18th June Monday Tuesday Wednesday Thursday Friday Saturday Sunday Get the reporter to investigate more stories about the artist/hip hop in general Edit the photos taken of the artist in Photoshop to improve the image. Insert interview into the double page spread of the magazine Look for potential advertise ments you could use within your magazine. Start integratin g other stories/art icles into the magazine. DAY OFF DAY OFF Complete by: 21st Complete by: 23rd Complete by: 24th Complete by: 25th Complete by: 26th
- 18. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Finish off designing the magazine Find some more short stories about the artist to put into the magazine Send the magazine off for production Once magazine s arrive find places where the magazine can be distribute d. Distribute the magazines to stores and websites which have given you permission DAY OFF DAY OFF Complete by: 29th June Complete by: 30th June Complete by: 1st July Complete by: 2nd July Complete by: 3rd July Monday Tuesday Wednesday Thursday Friday Saturday Sunday Set up social media account and advertise the magazine on it. Set up social media account and advertise the magazine on it. Product Launch
- 19. Production plan continued • My production plan is a detailed plan for the development and making process of my magazine(TUNE). This includes sections of preparation such as the costs of the process and also everything to do with the chosen artist and interviews. Furthermore, another section to this plan was to do with the staff and other equipment which will be needed. In addition a lot of work needed to be put in to make sure that the double page spread was of a good standard and therefore a couple of days was to be spent on that. Finally, some of the last things within the production plan was to finish the interview with the artist and inset it into my magazine. This is an essential part as star appeal is what most of my new customers may be interested in and may therefore generate many of my sales.
- 20. Printing quotes and costs https://print24.com/uk/ I have decided to print 15,000 copies of this magazine to start off with. There is also 28 pages per magazine which includes four cover pages with artists featuring on them. This magazine will also cost around 40p per magazine which means it will also be making £1.50 per magazine.
- 21. Staff costs Staff salary Publisher x3 £19,322 Editors x3 £25,361 Journalists x5 £23,825 Writers x3 £32,234 Photographers x6 £31,710 Marketing x5 £22,279 Financex5 £19,334 These are the costs of the staff I will be hiring in order to help me publish my magazine. As you can see I will need 3 publishers, editors and writers. In addition to this I will need 5 journalists, marketing and finance staff members and finally I will need 6 photographers. The publishers, writers and editors will be responsible
- 22. Equipment costs Equipment Cost Office £249x23(per person)=£5727 Computers £250x23=£5750 Applications( All applications) £69x23=£1587(Per year) Desks £163x23=£3749 Chairs £120x23=£2760 Printers £247.99 Stationery £9.49x23=£218.27
- 23. Overall costs Staff costs • Publishes=57,966 • Editors=76,083 • Journalists=119,125 • Writers=96,702 • Photographers=190260 • Marketing=111,395 • Finance=96,670 Overall staff costs=£577,201 Equipment costs • Office=5727 • Computers=5750 • Applications=1587 • Desk=3749 • Chairs=2760 • Printers=247.99 • Stationary=218.27 Overall equipment costs=£20,039.26 Staff costs + Equipment costs=£597,240.26
- 24. Advertising revenue In my magazine I'm going to have 15 full page advertisements, this means that I’m going to make £45,375(15 x £3025) Furthermore I'm also going to have 5 half page advertisements, this means I'm going to make £7560 (5 x £1512) Therefore, altogether from advertisements I'm going to make £52,935 (£45,375 + £7560)
- 25. Budget summary • My main source of income for my magazine will be advertising revenue. This is important as I used rates from my magazine of inspiration in order to predict what my revenue will be.
- 26. Legal issues • Legal issues is important because there has been many times in which Magazines companies have been involved in court cases. This is important because there was a case about how they wanted their freelances to sign a new contract which would take away their rights. Furthermore, this is significant as it would mean that Bauer media could use their material whenever they wanted without referencing any of them however none of the workers wanted to sign these contracts as they did not agree. • Another case which involved Bauer media was when they had an article which contained some information about Tom Cruise. This is important as it was about him not spending enough time with his children which he felt was incorrect and therefore decided to try and sue Bauer media. However, because research has proved that he doesn't’t spend that much time with his children he decided to drop the case. • Bauer media have also not yet had any legal issues to do with copyright.
- 27. Ethical issues • Ethical issues is important because when producing magazines companies have to follow a certain guideline in order for it to not offend or harm any of the consumers. One of this guidelines state that ‘particular care must be taken to avoid causing offense in terms of race, religion, gender, sexual orientation, disability or age’. This is important as if consumers are offended in any way then they could potentially have the company taken out of business. Therefore, it is important to follow the guidelines of publicising information which may contain some sensitive content in order to not be complained to. Another important factor of this would be the audience of the magazine. This is because you may need to adjust guidelines depending on the audience if they are sensitive to particular topics. • Furthermore, if there was no ethical issues then their could perhaps be younger artists on front covers as they wouldn't want protection from the media.
- 28. Editors code of practise • The Editors’ Code of Practice sets out the rules that newspapers and magazines regulated by IPSO have agreed to follow. Furthermore, clauses which may relate to my magazine is discrimination (clause 12) this is important as if there is any form of discrimination found within my magazine then it may offend people and therefore give my magazine a bad reputation.
- 29. Copyright © • Copyright- is when there is a legal right which lasts for a certain amount of years so you can’t print, publish, perform, film, or record literary, artistic or musical material that already exists. • furthermore, since the copyright law changed in 1998 employees have their own rights for things such as photocopying, reproduction in books. The employee has rights for everything else. • Throughout Q magazine, there are copyright symbols within their magazine and also whilst advertising you can see this symbol. This is important as it notes to the people who see it if they use their material without their permission they have the power to sue them.
- 31. Magazine ideas Masthead Colour scheme Types of images frequency Brand identity Target audience Same throughout, bold colours. Bright/dark colours can be interpreted as anger or a certain attitude. For example, if I was to use red, I would use it consistently throughout and also make sure it stands out. Close ups with different angles. For example, on the front cover there will be a main image and there will also be different images used throughout for variation. This will connote the presence of the artist. Weekly magazine. However this magazine will have a good variety of content throughout and each issue will be much different. 15-35 year olds. This is because the magazine will be a weekly issue but it will be affordable. This is important because if the magazine is not affordable then especially teenagers may not be interested. Star appeal and big artist. Furthermore, there will also be a good variation of artist in order to appeal to everyone. The magazine will also contain its logo on each page Tune RW magazine
- 33. Proposal 2
- 34. Front Covers - Hand drawn drafts
- 35. Hand Drawn Drafts - DPS
- 36. Front Cover - Hand drawn drafts
- 37. DPS – Hand Drawn Drafts
- 38. masthead Cover lines Main image Cover lines barcode
- 39. masthead Cover lines Main image Cover lines barcode
- 42. Font style PixelCaps! My magazine font styles are inspired by XXL. This is because they are both quite simple whilst also being big and bold. This is good because they will stand out on the shelves and therefore customers may be drawn towards them. Furthermore, this is also good as they are new magazines and may therefore attract a lot of attention
- 43. Colour scheme/House Style Firstly, the colour scheme for this magazine is red and white. This is because these two colours complement each other and also due to the meaning behind the colour red. Furthermore the colour red connotes a feeling of energy within this magazine and is also emotionally intense. This is important as the function of this magazine is to update the reader on current hip hop music and to help them develop a passion for this type of music.
- 44. House style/Colour scheme • The connotations of the my second magazine, RW would be that it is a colour associated with energy and freshness, therefore bringing something different to the standard rap magazine. This colour scheme also connotes the ambition of this magazine to succeed and become a well known name within the hip hop/rap industry.
- 45. Inspiration slide Masthead As you can see the mast head has large font and is bright in colour. This is good as it appeals to the customers. Main image The main image on this is also quite large. This is good as the magazine now has star appeal which is good for fans of particular artists. Furthermore the font on the front cover is also important as it is easy to read and therefore may stand out even more. Main headline Another aspect I based my magazine off of is the main headline. I though this is good as it stands out well. This is important as my magazine wouldn't’t of been seen before and is therefore important that it attracts the customers attention.
- 46. Inspiration slide Masthead As you can see the mast head has large font and is bright in colour. This is good as it appeals to the customers. Main image The main image on this is also quite large. This is good as the magazine now has star appeal which is good for fans of particular artists. Furthermore the font on the front cover is also important as it is easy to read and therefore may stand out even more. Main headline Another aspect I based my magazine off of is the main headline. I though this is good as it stands out well. This is important as my magazine wouldn't’t of been seen before and is therefore important that it attracts the customers attention.
- 47. Name: Kieran Davison Candidate Number: 3035 contents editorial headline articl e advert Headline article headline article article headline article article Headline Main DPS reviews Headline article advert content Headline article reviews headline headline article article headline article content article reviews advert Headline article
- 48. Photo-shoot plan
- 49. Photo-shoot plan
- 50. Interview draft
- 51. Step by Step Guide- Front cover Front cover • In order making a front cover you will need to open up Photoshop and create an A4 page spread. Go to File – New – International paper which makes it an A4 sized paper • To create a barcode where there was a template in public drive where you go to CTEC media where you can find a barcode template where you go to file and place. • For the background of the front cover you could have it based on the colour of your inspiration magazine. However if you would like to change the colour then go to the paint bucket tool • Then to create the masthead you would have to click on the pen tool then you would have to make a shape of a square by clicking each of the points. You then have your masthead. • Next in order to insert a font you would need to go to either go online and make a font on a website such as dafont.com. You download the font and it will appear on all the other fonts on Photoshop. This will allow you to copy and paste it through and you drag it to where your masthead is. To resize it you press command T and hold down shift so the font doesn't’t look pixelated, you will have to do the same for the strapline. • In order to create your puff promotion you will need to go to the shape tool on Photoshop in which you would have to resize it so it is big as you want it to be, to add colour you will again have to use the paint bucket tool where you can choose your colour, and also to add colour on the outside of the circle you would to use a stroke affect where it gives you options if you want the colour to be faded or bold. • to add cover lines into your front cover you will need to add text where you will write promotions to promote your magazine, you will then need to resize and drag them both so they are on both sides of the magazine cover. • to add the title of your magazine you will need to again add text by clicking on the text box tool then you will need to type in whatever your magazine title is going to be then you will need to again resize it and make it stand out by using colour to make it stand out.
- 52. Step by step guide- Double page spread • The first step to creating a double page spread on a magazine would be to choose a theme that would fit best for your magazine for example your colour scheme, I choose a white colour faded into a brown/ dark pink colour for the canvas. • The next thing you will need to do was to add a page number to your double page spread so that readers can see what page it is on • For this step you will need to take pictures of your chosen subject, after taking the images you will need to save them in your file place. After that you will need to go to file then place in Photoshop and your chosen image will appear, you will need to quick select you image and move it when you would like it to go on your double page spread. • For the next step you have to paste your interview with the artist into the double page spread, in order to do this you will have to copy and paste the information over. After this you have to add in a drop capital to show it is professionally laid out. You could also add the interview between the quote because I was linking to your chosen magazine of inspiration. • You then add the pull quote in between the interview by using the pen tool. Then insert the quote by using a different font to make it stand out. • In the interview you could use a different font to show that it’s professional for the readers, you could also choose the colour of your font which should be based on your magazine of inspiration, therefore my font would be white • lastly you have to add the masthead to the double page spread.
- 53. Front covers and DPS’s
- 54. Chosen magazine I've decided to chose this as my favored magazine. This is because I prefer the colour scheme and overall layout. This is important as I think it is more representative to my magazine of inspiration. Furthermore, I also prefer the masthead of this magazine. This is because I think it looks more professional and would therefore stand out of the shelves of shops more.
- 55. Launch dates Meetings Date Time Purpose Planning and pitching the ideas to the client 5/6/17 14:30-16:30 During this I will be pitching my ideas to my client. Client approval meeting for print advert 12/6/17 12:00-13:30 During the meeting the changes are being made for the final product. Client budget meeting for print advert 20/6/17 11.30-13:00 During this the budget will be discussed and finalized. Planning and production for the final print advert 25/6/17 13:00-14:30 This stage I am planning to carry out production. Post production of print advert 29/6/17 12:00-14:00 In this section the material will be edited Launch date: 8/7/17 12:00-14:00 The finished product will be presented to a focus group where they will suggest some changes that could be made.
- 56. Profit and loss breakdown Revenue In my magazine I'm going to have 15 full page advertisements, this means that I’m going to make £45,375(15 x £3025) Furthermore I'm also going to have 5 half page advertisements, this means I'm going to make £7560 (5 x £1512) Therefore, altogether from advertisements I'm going to make £52,935 (£45,375 + £7560) Staff costs • Publishes=57,966 • Editors=76,083 • Journalists=119,125 • Writers=96,702 • Photographers=190260 • Marketing=111,395 • Finance=96,670 Equipment costs • Office=5727 • Computers=5750 • Applications=1587 • Desk=3749 • Chairs=2760 • Printers=247.99 • Stationary=218.27 Staff costs + Equipment costs=£597,240.26 Costs From these calculations I can conclude that I will be making a loss for the first year that my magazine is published. The calculation for profit is Revenue – costs. £52,935-£597,240.26= -£544305.26
- 57. Risk assessment Eye dropper tool In order to maintain consistency with my colours throughout my front cover and DPS I used the eyedropper tool. This allowed me to use the same colours for my masthead and colour of the font. This is important as without it my colours would have looked inconsistent and therefore unprofessional. This would also make my magazine front cover and DPS look less appealing. Furthermore to use this you can create a colour and save and every time you would like to use it you can click on the saved colour as you can see from the image in the bottom left. When editing the images I used I had to consider factors such as if it looked the right size. This is important as you need to be careful especially with the pixilation and also I can potentially become stretched. Furthermore, I found that the most useful to in order to resize was the transform tool which is on Photoshop. To carry this out you had to hold down the shift key whilst clicking and holding on the corner of the image and then when you are at a size which you are happy with you release the corner and then release the shift. This is important as it helps you maintain a square shape and also prevents from stretching the image. Resizing an image
- 58. Conclusion • Within this learning objective I have completed the production process for my magazine. I then had to analyse the feedback of my pitch. This is important as I can then take this information and improve how I presented or how to improve some of my slides within my presentation. Furthermore, I have also explained some of the risks involved which come with producing and publishing a magazine. In addition I created a production plan in order to give me and idea of when the magazine would be published and the steps leading up towards that.