Unit 13 Witness Statements
- 1. Witness Statement St. Andrew’s Catholic School - 64135 Thisform isto be usedto testifyorcorroborate whathas actuallybeenobserved. Witnessesare peoplewhocancommentonwork/performance/activitiesandcanbe: • A tutor/assessor A witness statementisusedtosupport assessment. Itshouldnotbe usedtoevidence achievement of a whole unit. Qualification title: OCR Level 3 – Cambridge Technical IntroductoryDiplomainMedia - 05389 Unittitle: Unit13: Planning& Pitchinga Print Based MediaProduct Assessmentcriteria coveredby the activity: Unit 13 – LO4 – Be able to pitchtheirideasonproposedprint-basedproducts to an editor, clientorfocus group. (P4 and M2 CriteriaforUnit 13) Client= Publisher Candidate name: James Pickering Candidate number: 1197 Date, time and venue of the activity beingcarried out: Friday15th January2016 – 11:30am – MS 1 Classroom(St.Andrew’sCatholic School,Leatherhead) Full descriptionof the activitiesbeing carried out by the candidate: The candidate isto pitchtheirideafora new UK BasedMusic Magazine. Theywill provide aProposal,aBudgetBreakdown,ProductionPlan, BudgetBreakdown,Outline WHOthe targetaudience are andHOW theyare goingto marketthe productacross differentplatformsand provide anoverview of the 1st Issue FrontCoverand DPS. The studentswill alsopitchtheirplanning&researchthatthey undertookaswell. Time limit:10 minutes Date: Thursday21st January 2016 Witnessname: Teacher Mr N Crafts Witnesssignature: Teacher Job title: Teacherof Mediaand Film Relationshipto the candidate Teacher Contact details: Email/School number ncrafts@st-andrews.surrey.sch.uk
- 2. Checklist– Unit 13 Tasks Done Tasks Done Has the student discussedthe Proposal for the magazine includingGenre, Competitor(s), HOW the magazine will be marketed?– Facebook Page Verbal Introduction – “Helloand welcome to…” Has the student discussedthe Proposal for the magazine includingGenre, Title Format – Size/Dimensions, Competitor(s), Contentofthe Magazine and HOW the magazine will be marketed? – Instagram and Twitter Verbal Introduction? Production Plans– Are these covered in detail?Launch Date and WHY? Explain Target Audience – SpendingPower – YOUR Magazine needstobe covered X Budget Summary – Job rolesand salaries’,start up costs, Marketing costs, Distributioncosts, Sources of income (Advertising, Subscription sales) ½ Pre-ProductionMaterials – Drafts, Flat Plans – There but could do with being presentedina more conventional layout Font Styles,Plan for images, - Photography Plan and Test Photography Target Audience – theories Hartley, socio-economic, Katz,Maslow ½ Front Cover Pre-ProductionMaterials – Drafts, Flat Plans – See comments RIGHT, Font Styles,Plan for images(Photography Plan),House style/colourscheme, Mind-Mapand Mood board, Draft Interview DPS Plan for the magazine – salesfigures, Profit/Loss breakdown– MISSING Future editions– Verballydiscussed and include current artist X Opportunity for feedback
- 3. Are theyrealistic? Front Cover Have they coveredboth magazines? Planningand research Magazine pages X X DPS Opportunity for feedback Feedback– Mr Crafts WWW Theories– Comprehensive overviewinsldiesbutcouldbe discussedfurther – KATZ was missing. Goodoverviewof who the main competitionis going to be Connotationsbehindthe name of the magazine are detailed Goodoverviewof Advertisingcosts 4Ps to 4Cs overview– impressive! Superband very professional frontcover DPS – Impressive and conventional,howeverthe textin the columnsare too big EBI 1. 2nd Magazine Idea – Planning and research content– More comprehensive overviewof this is needed 2. Financials– Profit/LossBreakdown, Job Salaries,publicise Jobroles
- 5. Additional information: The witnessmustbe an individual,notrelatedtothe learner,whoisina positiontomake valid commentabouttheirperformance. It isnot acceptable forcandidatestoproduce writtenwitnessstatementsfor witnessestosign. Witnessstatements: • mustdescribe whattheywitnessedthe candidate doing • can be writtenororal accounts of a candidate’sperformance • do nothave to be writtenbythe witness,theymaybe recordedbythe assessorafter discussionwith the witnessandconfirmedasaccurate by the witness • shouldnotcontainjusta listof the skills • shouldnotbe usedto evidence the achievementof a whole unit The assessorwill thenjudge whetherthe evidence presentedmeetsthe standardsrequiredbythe assessmentcriteriaforthe unit. Oftenitwill be necessaryforassessorstomake contactwith witnessestoensure: a) the witnessstatementisauthentic b) the assessor’sinterpretationof the witnessstatementisaccurate
- 7. Witness Statement St. Andrew’s Catholic School - 64135 Thisform isto be usedto testifyorcorroborate whathas actuallybeenobserved. Witnessesare peoplewhocancommentonwork/performance/activitiesandcanbe: • A tutor/assessor A witness statementisusedtosupport assessment. Itshouldnotbe usedtoevidence achievement of a whole unit. Qualification title: OCR Level 3 – Cambridge Technical IntroductoryDiplomainMedia - 05389 Unittitle: Unit 13: Planning&PitchingaPrintBased Media Product Assessmentcriteria coveredby the activity: Unit 13 – LO4 – Be able to pitchtheirideasonproposedprint-basedproducts to an editor, clientorfocus group. (P4 and M2 CriteriaforUnit 13) Client= Publisher Candidate name: JamesPickering Candidate number: 1197 Date, time and venue of the activity beingcarried out: Tuesday3rd February2015 – 3pm – MS 1 Classroom(St.Andrew’sCatholic School,Leatherhead) Full descriptionof the activitiesbeing carried out by the candidate: The candidate isto pitchtheirideafora new UK BasedMusic Magazine. Theywill provide aProposal,aBudgetBreakdown,ProductionPlan, BudgetBreakdown,Outline WHOthe targetaudience are andHOW theyare goingto marketthe productacross differentplatformsand provide anoverview of the 1st Issue FrontCoverand DPS. The studentswill alsopitchtheirplanning&researchthatthey undertookaswell. Time limit:10 minutes Date: Tuesday10th February2015 Witnessname: Teacher Miss Oliver Witnesssignature: Teacher Job title: Teacherof Mediaand Film Relationshipto the candidate Teacher Contact details: Email/School number joliver@st-andrews.surrey.sch.uk
- 8. Checklist– Unit 13 Tasks Done Tasks Done Has the studentdiscussedthe Proposal for the magazine includingGenre, Competitor(s),Contentof the Magazine and HOW the magazine will be marketed? BelowThe Line – Instagramand Twitter. Above the line Marketing- Billboard Verbal Introduction? Has the studentdiscussed the Proposal for the magazine includingGenre,Title, Format,Competitor(s), Contentof the Magazine and HOW the magazine will be marketed? Verbal Introduction? Secondideaneedsmore information in thisarea. Production Plans– Are these covered indetail? Target Audience – SpendingPower– youneedto make thisclearwhat slide isyour spendingdown? Budget Summary – Jobrolesand salaries’, startupcosts, Marketing costs,Distributioncosts,Sourcesof income (Advertising, Subscriptionsales) Pre-ProductionMaterials – Drafts, Flat Plans,FontStyles,Planforimages, House style/colourscheme Target Audience – theories! Front Cover Pre-ProductionMaterials – Drafts, Flat Plans, FontStyles, Planforimages, Test photography,House style/colour scheme DPS Plan for the magazine – salesfigures, Profit/Lossbreakdown,Future editions Are theyrealistic? Opportunity for feedback Front Cover Have they coveredboth magazines? Planningand research Magazine pages
- 9. More informationon your secondidea is needed. DPS Opportunity for feedback Feedback– MissOliver WWW 4PS TO 4CS Adobe creative cloud– reallygood attention detail and what you will needforyour employees and to create the magazine. Front Cover ‘ROQ’ very appealing – the front cover and DPS really stand out and the imagesare top quality. Above the line marketing– excellentBillboard! EBI Finishoffyour ProductionPlan in more detail – add inyour logo. You said your magazine is 20 pages – looks like it has more than 20 pagesand it shoulddo. You needa magazine FlatPlan for BOTH ideas. Whyis ROQ your preferredidea? Connotationsbehindthe name? You needto go into more detail on your secondmagazine idea – it still looksgreat and I want to know more about the connotationsbehindthe name ‘Tempo’. SpendingPower– you needto make this clear what slide isyour spendingdown? Plan for the images– there is a Photoshoot Plantemplate in the publicdrive you needto fill out and put in your pitch.
- 10. Plan for the magazine – salesfigures,Profit/Lossbreakdown,Future editions Distributioncosts.
- 11. Additional information: The witnessmustbe an individual,notrelatedtothe learner,whoisina positiontomake valid commentabouttheirperformance. It isnot acceptable forcandidatestoproduce writtenwitnessstatementsforwitnessestosign. Witnessstatements: • mustdescribe whattheywitnessedthe candidate doing • can be writtenororal accounts of a candidate’sperformance • do nothave to be writtenbythe witness,theymaybe recordedbythe assessorafter discussionwiththe witnessandconfirmedasaccurate by the witness • shouldnotcontainjusta listof the skills • shouldnotbe usedto evidence the achievementof a whole unit The assessorwill thenjudge whetherthe evidence presentedmeetsthe standardsrequiredbythe assessmentcriteriaforthe unit. Oftenitwill be necessaryforassessorstomake contactwith witnessestoensure: c) the witnessstatementisauthentic d) the assessor’sinterpretationof the witnessstatementisaccurate