Unit 6 addressing audience
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Media producers employ various techniques to attract audiences to their products or services, including emotive language, descriptive words, slogans, images, theme music, colors, fonts, and carefully constructed content and sequencing. Producers consider technical codes like camera techniques, symbolic codes like clothing and colors, and written/audio codes like music and slogans. Feedback from focus groups, panels, and reviews helps producers understand how audiences receive and interpret their work.
Unit 6 addressing audience
- 1. Unit 6 – Critical Approaches Understanding how media producers create products for specific audiences
- 2. Addressing Audience Addressing or attracting audience is when a range of techniques are employed in order to encourage people to your product or service
- 3. Addressing Audience - Words Emotive words Descriptive Words Slogans “ This is not just food this is M&S food” “ Vorsprung Durch Technique” “ The Cream of Manchester” “ The King of Beers” “ The best a man can get”
- 4. Addressing Audience - Images
- 5. Addressing Audience - Sounds Theme tune music e.g. Coca Cola Sony Bravia – Jose Gonzalez Song fits with theme
- 6. Addressing Audience - Sequences
- 7. Addressing Audience - Colours A design suite using vibrant colours which will appeal to its vast range of creative users
- 8. Addressing Audience - Fonts
- 9. Addressing Audience – Constructing Content The content would be dependent upon the method or technique that you employ in order to effectively address your audience
- 10. Addressing Audience – Constructing Content Considerations: - Layout Captions Anchorage Narratives
- 11. Addressing Audience – Codes & Conventions 3 types Technical – (Camera technique + shots etc) Symbolic – (Clothing, colours, scenes etc) Written & Audio – (Music, verbal slogans, catchphrases etc) The codes and conventions give meaning to the product or service rather than it just being text. They help the audience to contextualise and should therefore be considered in media related work.
- 12. Addressing Audience – Audience Feedback Focus groups Audience Panels Trialing, testing and audience pilots Audience Reviews Complaints
- 13. Addressing Audience – Example
- 14. Addressing Audience – Q&A