Target audience challenge
- 1. Target audience challenge<br />Who is the audience for your film and why?<br />Research similar films, the competition profile and your genre <br />Try to think about who would like to watch your product and why<br />Fix upon a specific person. <br /> You could even use a first name for them:<br />age <br />sex <br />income level <br />education <br />tastes in film genres <br />tastes in music <br />class <br />considering technological convergence, the platform they would most likely watch your film <br />where in the media, including WEB 2.0, they might find out about your film. This would include social networking sites, like Face Book, etc. <br />Create a collage of your ‘ideal’ target audience member<br />Add images, text and anything else you can find that will sum up your perfect target audience<br />Male<br />30 yrs old<br />You now need to try and understand how media products are constructed for specific audiences. This can be broken down in to the following elements:<br />Elements of construction: selection; composition; combination
- 2. Modes of address: eg through content, through language, through genre, through narrative, through visual imagery, through graphic style
- 3. According to genre: eg sci-fi movie, horror movie, romantic comedy
- 4. Constraints: codes of practice, eg BBC guidelines,; legal restrictions, eg privacy, libel law, defamation, race discrimination law, data protection, freedom of information, copyrightAnd also understand how audiences can respond to media products<br />Reasons for preference: eg age, gender, ethnic background, sexual orientation
- 5. Language codes: eg verbal, visual, aural
- 6. Generic codes: eg language, content, narrative, characters, style, camera work, soundtrack, music, mise-en-scène, iconography, graphicsUse the above to help you complete the following:<br />How have you constructed your product for a specific audience?What mode of address have you used? (How have you spoken to your audience?)What genre is your film and how do you know this will appeal to your audience?What classification would your film have? How have you kept to the copyright law?<br />You will have to arrange a screening of your finished product and should prepare a series of questions for the audience that will demonstrate your understanding of how they have responded to your film and the reasons for their response. <br />