Pitch - What's Going On
- 1. Captain HorizonWhat’s Going On?
- 2. What’s Going On?Captain Horizon Myspace page
- 3. Target AudienceMale15-25Jicnar scale ranking; C1-DPsychographics; Hedonists/ IndividualistsConsumption patternsShop at HMV, H&M, TopmanPizza, Beer,TakeawaysSocialising, Music, Concerts etc
- 4. MoodBoard for Target Audience
- 5. ConceptEntropic & Redundant.....Continues throughout first half of songScarecrowIdeasComes alive /twitches when hears musicSinger recognises this Climax of song (after instrumental) – most upbeat- scarecrow comes aliveDances along to the song- leads 4 backers
- 8. LocationsField containing long grass for majority of video.Possible Locations:Back up;St. Peters powerpark;Connection with owners also. Spennels Wheatfield- connection to owners; easy to get permission.
- 9. TheoryDespite our music video being aimed at teenage males, we are not going to use the typical ‘male gaze’ as expected for a music video aimed at this sex. Widening target audience to possible femalesRange of Long, Medium Shots to help establish location
- 10. Health & SafetyThe FieldWe will ensure that all equipment is handled with care and packed away correctly when not in use in order to prevent the risk of damage and injuries to both equipment, and actors.We will check that the ground of the field is safe from anything that can damage or injure the equipment and actors; i.e. glass.We will ensure that we are using a public field and have permission to be in there to film. We will use a rural field which is used frequently to ensure that, in case of emergency, others will be around to help. We will ensure that none of our actors suffer from hay fever before shooting.We will stomp down the grass surrounding the dancers to ensure they do not trip whilst performing.
- 11. Health&Safety 2The Sunset ShotsWe will film the sunset at the top of the west Malvern Hills, so we will ensure that all equipment and actors stay well away from the edge of the hills to prevent injuries and damages.We will ensure that we use the safest route to the top of the hills to prevent injuries to the actors. We will ensure our actors are correctly clothed to ensure they stay warm when shooting.We will ensure that our actors wear proper footwear when climbing the hills to prevent blisters on the feet.
- 12. Existing VideosUse of Long shot to include sunsetOpen fields for shooting inConnoting Loneliness