Placemat - exercises in power point style #5
- 1. Placemat Exercises in PowerPoint Style #5 Tim Kieschnick 1
- 2. About this collection… This PowerPoint deck is part of a collection. Each deck in this collection models a different communication or presentation style. Some models focus on visual display, others strictly on organizing information. Each deck describes the same fictional project using a different presentation model. This collection is inspired by Exercises In Style, the classic book by Raymond Queneau. In Exercise In Style, Queneau retells the same very simple story 99 times in 99 different styles. I plan to add to this collection over time, beginning with potentially useful design styles, and later modelling common stylistic errors. Tim Kieschnick El Cerrito, CA 19 May 2013 2
- 3. Background Consumer Tracking Initiative About the Initiative Growth projections assume we will implement tracking system this year We are bleeding customers, and this initiative is our top strategic approach to improve customer retention What is Consumer Tracking? Virtually every other sales initiative depends on the success of this work CTS Customer Analytics Market Intelligence Personalization Key Internal Stakeholders Marketing is the primary business owner Sales has the most end users Finance relies on CTI in all their projections Ops owns several ancillary systems on which the CTI depends IT is building and integrating the technical components Budget Baseline Revised Actual Q1 500,000 650,000 725,000 Q2 500,000 750,000 1,200,000 Q3 600,000 900,000 Tbd Q4 7000,000 Tbd Tbd The initiative is consistently running over budget
- 4. Our immediate need Issues Consumer Tracking Initiative The Customer Tracking Initiative is in trouble • Development is running behind schedule • Key stakeholders don’t support the initiative • We will go live a month late at best We need your help to get back on track We are two months behind 1. Release an additional $250,000 to augment staff with contractors over the next 3 months 2. Proactively communicate the strategic importance of this project throughout the organization 3. Build this project’s success metrics into the incentivized goals of key middle managers Key problem areas Recommendations Req’ts •Sales staff unavailable for interviews Design •IT lacks UI design expertise Dev •Team spent 2 months learning new platform Test •Test environments not available from Ops Team Go-Live •Finance set unattainable go-live date
- 5. About this style This deck uses the “Placemat” style. When using this style, I typically print to paper, double-sided, and use it as an aid to an in-person conversation. This style is not intended to be projected onto a screen. Key considerations for this style include: – When you hand a placemat document to someone, they tend to appreciate the freedom it gives them to see everything at once and to have control over what they look at without having to flip through many pages of a traditional document. – Because of the high resolution of printing, you can fit a tremendous amount of information onto a single piece of paper. This example is formatted for 8 ½” x 11”, and using 11” x 14” enables you to fit twice as much content if you wish. – This format lends itself to interactive visuals. You can combine simple graphics with complex tables and charts, allowing the reader to dive deep into the details or back out to see the big picture.