PCMJ8
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Mo Mellady is the founder and voice of PlanetCheck, a media brand focused on environmental and sustainability issues. The document outlines PlanetCheck's missions to become a top five green media brand and inspire audiences with entertaining yet informative content on green companies and products. It discusses the growing market opportunity around environmental issues and green business. Finally, it proposes a revenue model for PlanetCheck across internet, mobile, radio and television platforms using advertising, sponsorships, and syndication deals.
PCMJ8
- 3. Mo Mellady founder & voice of PlanetCheck And also the voice of animated cult hero Erin of Esurance
- 4. Mission Make PlanetCheck a top five Green Media brand
- 5. Mission Inspire the Green-inclined and -curious with useable content that is concise, cool and entertaining
- 6. Mission Introduce the audience to Green-companies and -products because Green is the new Black. (G=B)
- 7. The Opportunity G=B is huge Driven by global warming, oil addiction and alternative fuels, the environment hit the tipping point as a topic in 2006
- 9. The Opportunity No sector will go untouched, and PlanetCheck will highlight the winners who lead the way in every market worldwide.
- 10. The Market Eco-friendly businesses are being spawned every day in consumer, business, and government markets.
- 11. The Market LOHAS (Lifestyles of Health & Sustainability) is a rapidly growing consumer marketplace, estimated at $209 billion in sales within the U.S. in 2005.
- 12. The Market G=B (Green is Black) Headlines: Business Smells Whiff of Money in Climate Change Clean Energy Investment by Mainstream Players hits $100 Billion in 2006 DuPont Sustainability Goals Increase Revenue by $6 Billion in 2006. GE Ecoimagination on Track to $20 Billion Revenue in China by 2010. Panasonic forms Home and Environment company. Forbes backs Green Business HP Recycles at a Profit
- 13. Revenue Model 1X cost for content; 4X distribution platforms, each monetized independently
- 14. Revenue Model INTERNET Advertiser-supported daily broadband video reports on our site and published as podcasts, streams and RSS feeds. Revenue sources: product placement, manufacturer co-op, rich media advertising with banner ads, clickthroughs, pre-rolls and customized landing sites
- 15. Revenue Model 2. Mobile Networks: Verizon, Sprint, AT&T all looking for compelling mobile content.
- 16. Revenue Model 3. RADIO Terrestrial Syndication: revenue split with syndicator (About 1% of radio syndication proposals come to fruition) Satellite Radio : content sold as interstitials, little revenue Leveraged Content: :50 content / :10 sponsor tag. (Purchased on behalf of client from radio as traditional ad schedule to ensure times and gross impressions.)
- 17. Revenue Model 4. Television Syndication: segments available to local stations for use in morning and midday newscasts. Barter or cash.
- 18. Marketing SEO Public Relations TV appearances
- 19. 2 Year Quarterly Revenue
- 20. 5 Year Annual Revenue
- 22. PlanetCheck: Audio Samples Full Spectrum Green Reporting Neil Young on Farm-Aid SF Tidal Energy Project CitiGroup Activism Daryl Hannah & Nature Farmed Salmon Polar Bears