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Revolution: Mobile Product
  Design to shift consumer
purchasing behaviour in Asia
3 mobile product philosophies
I’m Bored
3 mobile product philosophies
I want to do X…
on my mobile
3 mobile product philosophies
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
1. Create the manifesto
Price pal                   iBarcode
SG price                    Scan-2-List
Price-o-matic               Barcodescan
Price Check                 Best Barcode Scanner
PricePad                    Barcode Reader
Pricecheckah                Barcode Reader for iPhone
Featured Price Comparison   Scan
ShopAdvisor                 ScanLife
Shopper                     Scandit
Scan&Shop                   Universal Scanner
Shop Saavy                  iScanner
Pic2Shop                    ScanIt
Barcode Scanner Shopping    Quick Scan Pro
Bakodo                      Quick Scan
Barcode Scanner             Red Laser
Price pal                   iBarcode
SG price                    Scan-2-List
Price-o-matic               Barcodescan
Price Check                 Best Barcode Scanner
PricePad                    Barcode Reader
Pricecheckah                Barcode Reader for iPhone


  Lobangclub
Featured Price Comparison
ShopAdvisor
Shopper
                            Scan
                            ScanLife
                            Scandit
Scan&Shop                   Universal Scanner
Shop Saavy                  iScanner
Pic2Shop                    ScanIt
Barcode Scanner Shopping    Quick Scan Pro
Bakodo                      Quick Scan
Barcode Scanner             Red Laser
Who are the Pagans?
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
2. Stay on the righteous path
Don’t turn intrinsic motivations into
        extrinsic behaviour
Keep money completely separate
       from community
3. Evangelising followers
Nobody wants to feel alone
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
First experience is critical
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
Make it Simpler
Make it Simpler
Make it Simpler
Make it Simpler
Make it Simpler
What about trolls and griefers?
4. Spark a powderkeg
Find something they care
        about…
…and push
5. Paradigm shift
It’s a little bit about saving money
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
Mostly it’s about…
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
Power to the people
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
Purchase influenced
at point of sale
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
Guyi Shen
guyi@lobangclub.com

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From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia