Planning) assignment 38
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This document provides demographic and psychographic information about the target audience for a film called "OTS". The target audience is young adults aged 17-35, mostly located in the UK. Both males and females are likely to watch, with a higher percentage of female viewers. The target audience falls within socioeconomic classes C1, C2, and DE. Psychographically, the target audience enjoys edgy and suspenseful films. They value original films that subvert thriller/horror cliches. Their interests include news, cybercrime and home invasions. They spend time on social media relating to the events in OTS.
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Planning) assignment 38
- 1. (PLANNING) ASSIGNMENT 38: TARGET AUDIENCEG R O U P 7
- 2. DEMOGRAPHICS Demographic Age Young-adults between ages 17-35 Gender Based on our genre according to Pearl & Dean, the percentage lies at %44 for Males and %56 females are likely to watch our OTF Location Mostly in the UK, However mes en scene is also recognised around the world. Our distribution company Warner bros will distribute to these places Race All races Employment Status People who fall in the Classes: C1 C2 DE are to watch our OTS, as we feel that people in the class (Upper class) are usually not into low- budget Independent horror films.
- 3. PSYCHOGRAPHICS Psychographics Personalities People who are quite edgy and enjoy being left in suspense. These are the types of people who are into tense and suspenseful films, like Thriller Horrors. Values They enjoy a good twist that derives from the clichés of Psychological horrors. And may just like originality in ‘indie’ films. Interests Interested in the news, cyber crime, home invasions. Lifestyles People who spend time on social media blogging/posting/browsing, as they can relate to the events in the OTS the most.