Platform Ecosystems: Designing for Potential
2 likes465 views
The document discusses the concept of consumer business service design, emphasizing its aim to create services that are not only useful and efficient but also desirable for customers. It notes the importance of gaining a comprehensive understanding of customer needs from both the client and supplier perspectives. Additionally, it touches on the complexity of emergent design and the user's ability to self-organize and express themselves within the service narrative.
Platform Ecosystems: Designing for Potential
- 1. PLATFORM ECOSYSTEMS: DESIGNING FOR POTENTIAL WHEN EVERYONE DESIGNS… Ron Kersic | Chief Technology Office | ING
- 2. RON KERSIC CHIEF TECHNOLOGY OFFICE ING
- 5. SDN: biggest threat to come from Amazon #FAKENEWS
- 7. Service design aims to ensure service interfaces are useful, usable and desirable from the client’s point of view and effective, efficient and distinctive from the supplier’s point of view. BIRGIT MAGER, 2009 CCONSUMER BBUSINESS
- 8. Service design is a holistic way for a business to gain a comprehensive, empathic understanding of customers needs. FRONTIERS SERVICE DESIGN, 2010 CCONSUMER BBUSINESS
- 9. Service design is all about making the service you deliver useful, usable, efficient, effective and desirable. UK DESIGN COUNCIL, 2010 CCONSUMER BBUSINESS
- 12. CCONSUMER BBUSINESS PPRODUCER “SELF-ORGANISE & SELF-OPTIMISE” “THIS COMPLEXITY IS EMERGENT”
- 20. N PE NARRATIVE the Profound, Authentic and Sustainable behaviour of your users on which they build their experiences. PRIMITIVE the core, simple, and self- sufficient means for users to be able to express themselves within the narrative. ENABLERS the Primitives’ complement to enhance, strengthen and amplify the users’ expression within the narrative.