Playing Identities, Performing Heritage: mobilizer workshop
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This document provides information and tasks for mobilizers on a project exploring audience engagement and participation through digital platforms. It discusses strategies for generating local and online interest, tactics for audience engagement both on the ground and virtually, documentation of the creative process, and opportunities for public contribution and "co-construction". Mobilizers are tasked with developing plans to build local and online audiences, capture visual materials from the process, and consider how to facilitate real-time participation through live streaming.
Playing Identities, Performing Heritage: mobilizer workshop
- 1. Prof Robin Nelson Professor of Theatre and Intermedial Performance RCSSD (RTD Jan 2015) Professor Emeritus Theatre and TV Drama MMU (on-going) Playing Identities; Performing Heritage Siena 2014-16 Mobiliser Workshop
- 2. Aim To explore some key mobiliser tasks: • ‘to foster audience engagement’ - on the ground and digital (local/glocal) • ‘to set up (a kind of) social media strategy • ‘to animate the project web platform by producing, inspiring, stimulating and editing contributions on the digital platform’
- 3. Why might there be interest? Who might contribute digitally? Local interest: - in the issues - in the group - in the process
- 4. might there be wider ‘glocal’ interest? • similar issues elsewhere • widespread online communities • interest in ‘getting involved’ online (issues and/or process) • mash-up prize (Euros 3,000) BUT need to work harder to generate and sustain interest
- 5. strategies for reaching audiences • direct local contact • virtual online contact • establish with actors/directors, ‘co- construction’ strategies for involvement in the creative process
- 6. tactics for local engagement • contact list of interested individuals/groups • set up well-advertised open meetings • visit groups • involvement in creative process: video feedback and/or showings with post-presentation discussion
- 7. tactics for virtual engagement • set up social media links (Facebook, Twitter - with links to PanSpeech • advertise mash-up prize • post process material written and visual on PanSpeech inviting responses • mobilise creative thinking about mash-up
- 8. Task Each mobiliser to draw up two ‘brainstorm’ charts: - local audience: who and how to build? - online audience: who and how to build? - demographics (age, gender, class, ethnicity)
- 9. Documentation • visual material (photographs, video clips) needs to be captured. • Who will do this and when? • Visuals, and other documents, need to be uploaded on Pan Speech and linked to Facebook, Twitter • such materials will be the basis for mash-ups
- 10. moments of process • don’t aim to capture everything • select - or even construct - interesting moments • the aim is for ‘teasers’ to catch the attention
- 11. co-construction process If the project allows for co-construction: • material which set quests (as in gaming); • or questions for people to address • schedule regular uploads with pre-set dates for engagement
- 12. Task Think about: • your group; its project; available technical skills and facilities. • ‘brainstorm’ possible opportunities for ‘co-construction’
- 13. ‘marketing’ video • worth considering making a short video to post on YouTube • crucial difference between an audience online and audience in a cinema – • can click away whenever they like. • YouTube gives users pretty good stats on audience retention. •providing descriptive titles, descriptions and tags is essential to optimise reach
- 14. Recent example from Headlong - with critique • title could be more descriptive – how about ‘Falling Headlong’ • link to further information. In this case Headlong have come close – but needs to have the http:// before it to be clickable • description is weak. Give a paragraph on who/what Headlong Theatre is. Tell me the names of the plays, where they’re touring to and when then link to further information. • tags are a good start but give me a few more – start with ‘theatre’ and go from there • Use YouTubeannotations - quick and easy to insert and could mean that the URL at the end of the video is clickable. • put a discreet box around each actor linking to info about the respective production page on the Headlong website.
- 15. Task • imagine what kind of ‘marketing’ video might suit your project • sketch some ideas (possibly in the form of a story-board)
- 16. Live Streaming • to give con-constructors access to material produced by actors/directors and get immediate feedback • perhaps to afford access to Creole Performance Cycle for those not able to be in Siena 2016
- 17. Live Streaming Platforms • now possible to stream from a cell phone • platforms such as YouTubeLive; Pandora; TwitCasting; Veetle; Bambusa; LiveStream