Please Stop Talking about Yourself - Joe Pulizzi Web Content 2009
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Joe Pulizzi emphasizes the necessity for marketers to transform into content publishers to attract and retain customers through valuable and relevant content. He advocates for moving away from self-focused messaging to becoming trusted resources that offer solutions to customer problems. The document also highlights various media channels that can be utilized for effective content marketing.
![Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe](https://image.slidesharecdn.com/webcontent2009pulizzi061609-090616083632-phpapp02/85/Please-Stop-Talking-about-Yourself-Joe-Pulizzi-Web-Content-2009-37-320.jpg)
Please Stop Talking about Yourself - Joe Pulizzi Web Content 2009
- 1. Stop Talking about Yourself! Marketing is Now Publishing (and what to do about it) Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42
- 2. Hi! I’m Joe Pulizzi (@juntajoe) Evangelist, speaker, author for content marketing – why marketers need to be publishers. Founder and Chief Content Officer for Junta42 Co-author of Get Content Get Customers (McGraw-Hill) Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company
- 3. Let’s Start Off with Some Questions
- 4. This presentation is NOT about… CMS Systems Proper Programming Languages Internal Content Processes Conversion Pages Or anything at all Technical in Nature
- 5. How Most Web Content is Developed
- 7. Who Cares?
- 9. What this is all about… To Attract and Retain Customers: Deliver valuable, relevant and compelling content to your customers on a consistent basis.
- 10. How to Create Engagement/Community Give your customers relevant, compelling information or Give them a good time…
- 11. You are the Publisher!
- 12. It’s all about…
- 14. The Big Shift Then… A provider of XYZ products and services
- 15. The Big Shift Now… The trusted, expert resource for something relevant to your customers (and your business)!
- 19. It’s Not about You! Provide relevant content that gives solutions to some of the toughest problems customers are facing. (and leave out the sales pitch!)
- 20. Your Ideas Spread! Position yourself as the trusted solutions provider for your industry and help people spread the word!
- 21. 10+ Media Channels You Can Leverage Now
- 22. The Online Media Site
- 23. The Online Media Site
- 28. The Free Web App
- 33. Digital Magazine Versions from Gen. Mills
- 35. Yes, the Blog
- 36. Free Stuff Get this presentation at slideshare.net/juntajoe Learn how to create your own content marketing strategy www.junta42.com/free-white-paper/
- 37. Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe