PlumWall Explained
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PlumWall is an online testimonial management system that allows credit unions to collect and display positive member reviews and stories on their website and through social media. It provides a way for credit unions to showcase the member experience and generate referrals without having to directly ask for reviews. The webinar presentation recommends starting by collecting employee reviews and stories, then obtaining member permission to share, and using the testimonials across various online and internal channels according to best practices. PlumWall is described as a powerful yet underused social media strategy that highlights the human impact of the credit union through members' own words.
PlumWall Explained
- 1. PlumWall Explained a free EverythingCU.com webinar Presented by Morriss Partee Chief Experience Officer
- 2. What is PlumWall? • Online testimonial management system 100% under YOUR control Keep it fresh, keep it REAL Social media without the “scariness” Enables word-of-mouth referrals
- 4. YOUR BEST MARKETING TOOL IS THE HUMBLE PRODUCT REVIEW –Ad Age, June 29, 2009 http://adage.com/digital/article?article_id=137634
- 5. MOST VALUABLE AND UNDER-USED SOCIAL MEDIA STRATEGY –Bloghound, March 24, 2009 http://blog.foghound.com/2009/03/most-valuable-and- under-used-social-media-strategy/
- 7. “This is my first time with a credit union and I absolutely love it. I will never go back to banks. I love that the credit union staff recognizes me and uses my name. Thanks!” "I didn’t want to pay $1000 a month in rent and get nothing. I was looking to buy something but the banks don’t call you back. They don’t give single moms an easy time. What my Personal Account Manager did changed my life - she gave me good advice and helped me do what I needed to do to get a mortgage.” 1000 MEMBERS EQUALS 1000 STORIES
- 16. PLUMWALL BEST PRACTICES 1. STARTS WITH YOUR EMPLOYEES 2. EMAILS TO STAFF 3. PERMISSION FROM MEMBER 4. SHARING VIA EMPLOYEES 5. SHARING VIA MEMBERS 6. INTRANET LINKS 7. INTERNET LINKS 8. EXTERNAL MARKETING Two-page PDF available from morriss@everythingcu.com
- 17. TAKE IT OUT FOR A TEST SPIN Try it out ANY TIME: http://www.everythingcu.com/testimonials/ index.cfm?orgid=1
- 18. QUESTIONS? morriss@everythingcu.com 413-535-0621 To order, go to: http://www.everythingcu.com/gadgets/ index.cfm?fuseaction=plumwall
- 20. QUESTIONS? morriss@everythingcu.com 413-535-0621 To order, go to: http://www.everythingcu.com/gadgets/ index.cfm?fuseaction=plumwall
- 22. QUESTIONS? morriss@everythingcu.com 413-535-0621 To order, go to: http://www.everythingcu.com/gadgets/ index.cfm?fuseaction=plumwall
- 25. morriss@everythingcu.com 413-535-0621 Thank you! To order, go to: http://www.everythingcu.com/gadgets/ index.cfm?fuseaction=plumwall