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8/18/21
1
DOMAIN	2
Value	Driven	Delivery
(version	2.2)
MSc.	PMP.	Nguyen	Thanh	Phuoc
phuocnt@gmail.com
Key	Topics
• Agile	contracting
• Agile	tooling
• Compliance/regulatory	compliance
• Cumulative	flow	diagrams	(CFDs)
• Customer-valued	prioritization
• Earned	value	management (EVM)	
for	agile	projects
• Frequent	verification	and	validation
• Incremental delivery
• Managing	with	agile	KPIs
• Minimal	viable	product	(MVP)
– Minimal	marketable	feature	(MMF)
2
• Prioritization	schemes
– Kano analysis
– MoSCoW
– Relative	prioritization	/	
ranking
• Software	Development	
Practices
– Continuous	integration
– Exploratory	and	usability	
testing
– Red,	Green,	Refactor
– TDD,	TFD,	ATDD
• Task/Kanban boards
• Value-driven	delivery
• Work	in	progress	
– WIP	limits
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2
Tasks	TO	DO
1. Plan work	incrementally
2. Gain	consensus	on	Just	in	time	(JIT)	acceptance	criteria
3. Tune	process	to	organization,	team	and	project
4. Release	minimal	viable	products
5. Work	in	small	batches
6. Review	often
7. Prioritize	work
8. Refactor	often
9. Optimized	environmental,	operational	and	infrastructure	
factors
10. Review and	checkpoint	often
11. Balance adding	value and	reducing	risk
3
Tasks	TO	DO
12. Reprioritize periodically	to	maximize value
13. Prioritize non-functional requirements
14. Review	and	improve	the	overall	process	and	product
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1.	ASSESSING	VALUE
Value
• What	is	the	value	the	project	brings	to	the	various	stakeholders?	
There	are	considerations	for	each	stakeholder	and	here	is	a	
sample	of	those	reasons.
• Value	to	the	Sponsors
o In	terms	of	high	ROI
o Reduced	costs
o Reduced	risk
o High	IRR
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7
7
Value
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8
Value
• Positive	Value?
– Deliver	work	incrementally to	gain	competitive	advantage	and	
early	realization	of	value.
– Maximize	value	delivered	to	stakeholders	while	at	the	same	
time	minimize	non-value	added	work.
– Reach	consensus	on	the	acceptance	criteria	of	the	deliverables.
– Refine	project	processes	based	on	factors	like	team	experience	
and	organization	preferences.
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“Value	– Driven”	Delivery?
• Delivery	value	early
10
Build
Test
Deploy
Plan
Design
Build
Test
Deploy
Plan
Design
Envision
High	Level		
Plan Build
Test
Deploy
Plan
Design
Release
Assessing	Value
• Financial Assessment	Metrics
– [T&T]	Return	on	Investment	(ROI)
– [T&T]	Internal	Rate	of	Return	(IRR)
– [T&T]	Net	Present	Value	(NPV)
• [T&T]	Earned	Value	Management	(EVM)
• [T&T][K&S]	Regulatory	Compliance
• [K&S]	Key	Performance	Indicators	(KPIs)
• Managing	Risk
• [K&S]	Agile	Project	Accounting
11
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Assessing	Value
• [T&T]	Earned	Value	Management	(EVM)
– One	tool	commonly	used	to	track	project	spending	is	an	“S-curve.”
18
Assessing	Value
• [T&T]	Earned	Value	Management	(EVM)
– Constructing	an	Agile	Earned	Value	Tool
19
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Assessing	Value
• [T&T][K&S]	Regulatory	Compliance
– Typically	projects	that	are	subject	to	regulatory	compliance	
require	special	documentation	to	prove	that	the	required	
practices	were	followed.
– There	are	two	simple	approaches	for	incorporating	
regulatory	compliance work	into	agile	projects
• Doing	the	compliance	work	“as	you	go”	keeps	it	linked	
and	relevant	to	the	current	work
• Doing	the	compliance	work	after	product	development	
doesn’t	allow	us	to	tweak	our	practices	on	the	go,	but	it	
does	avoid	the	issue	of	rework
• Most	organizations	adopt	a	hybrid	approach
20
Assessing	Value
• [K&S]	Key	Performance	Indicators	(KPIs)
– Rate	of	progress
• How		many	features or	user	stories	are	getting	completed	and	
accepted by	the	product	owner	per	week	or	month?
– Remaining work
• How	much	work	is	left	in	the	backlog?
– Likely	completion	date
– Likely	costs	remaining
21
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2.	PRIORITIZING	VALUE
Prioritizing	Value
• [T&T]	Customer	– Value	
Prioritization
• [K&S]	Prioritization
Schemes
– [T&T]	MoSCoW
– CARVER
– Simple	Scheme
– Risk	&	Value
– Kano’s	Model
– Others
• [T&T]	Relative	
Prioritization/Ranking
26
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9
9
Customer	Value	Prioritization
[K&S]	Prioritization	Schemes	>	CARVER
• CARVER	relative	to	the	objective and	mission of	the	project
– Criticality – how	important to	be	done	up	front
– Accessibility – can	work	on	it	immediately?	or	depends	on	other	work	
/	skills?
– Return – ROI	/	NPV	/	IRR
– Vulnerability – how	easy to	achieve	the	desired	results?
– Effect – what	are	the	effects on	the	project	(help	moving	towards	the	
goal	of	the	project)?
– Recognizability – have	the	goals	been	clearly	identified?
28
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[K&S]	Prioritization	Schemes
– Simple	Schemes
• rank	from	high	to	low	(priority	1,	2,	3,	...)
– MoSCoW
– Monopoly	Money
• the	project	budget	and	ask	them	to	distribute	those	funds	
amongst	the	system	features
30
29
2
9
Prioritization	Schemes		>	Kano’s	Model
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30
3
0
Prioritization	Schemes		>	Kano’s Model
12
1
2
Prioritization	Schemes	>	Risk	and	Value
8/18/21
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Prioritizing	Value
• [T&T]	Relative	Prioritization/Ranking
38
20	Product	Prioritization	Techniques:	
A	Map	and	Guided	Tour
https://foldingburritos.com/product-
prioritization-techniques/
8/18/21
13
3.	DELIVERING	INCREMENTALLY
[K&S]	Delivering	Incrementally
• [T&T]	Minimal	Viable	Product	(MVP)
• [T&T]	Agile	Tooling
– Low	Tech,	High	Touch	Tools
• [T&T]	Task/Kanban boards
• [T&T]	Work	in	Progress	(WIP)
• [T&T]	WIP	Limits
• [T&T]	Cumulative	Flow	Diagrams	
(CFDs)
41
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Minimal	Viable	Product	(MVP)
42
• The	concept	is	somewhat	similar	to	Minimally	Marketable	Feature	
(MMF) in	which	MVP	is	the	first	shippable	product	with	the	first	
set	of	MMF.	
Minimal	Viable	Product	(MVP)
8/18/21
15
[T&T]	Agile	Tooling
• The	Agile	Manifesto	values	“Individuals	and	interactions	over	
processes	and	tools,”	
è agile	teams	prefer	low-tech. High-touch	tools	over	
sophisticated	computerized	models.
– Sophisticated	scheduling	tools	can	also	exclude	team	
members	from	interacting	with	the	tools	and	discourage	
whole-team	collaboration
– Let’s	look	at	these	problems	in	more	detail
• Data	accuracy	perception	increases
• Barriers	for	stakeholder	interaction	are	created
44
[T&T]	Agile	Tooling
• Low	Tech,	High-Touch	Tools
– Instead	of	using	high-tech	tools,	agile	teams	prefer	to	employ	
a	“low- tech”	approach	to	planning	and	tracking
• Ex:	Trello	(Demo	with	Trello	in	managing	user	story)
– With	low-tech,	tangible	objects	promote	communication	and	
collaboration,	which	is	where	learning	and	knowledge	
transfer	really	occur	on	a	project
45
8/18/21
16
[K&S]	Delivering	Incrementally
• [T&T]	Task/Kanban boards
46
• An	"information	radiator"	- ensures	efficient	diffusion	of information
• Can	be	drawn	on	a	whiteboard	or	even	a	section	of	wall
• Makes	iteration	backlog	visible
• Serves	as	a	focal	point	for	the		daily	meeting
• Story	cards	can	be	quickly		and	easily	moved	to	update		status
[K&S]	Delivering	Incrementally	(TASK	BOARD)
8/18/21
17
[K&S]	Delivering	Incrementally
• [T&T]	Work	in	Progress	(WIP)
• [T&T]	WIP	Limits
48
[T&T]	Cumulative	Flow	Diagrams	(CFDs)
– Little’s	Law
49
8/18/21
18
Delivering Value throught Timeboxing
PROBLEM:
• Student	syndrome:	a	person	will	only	start	to	apply themselves	to	
an	assignment	at	the	last	possible moment	before	its	deadline
• Parkinson’s	law:	work	expands	so	as	to	fill	the	time	available	for	its	
completion
SOLUTION	(TIMEBOX)
• Timeboxing	is	setting	a	fixed	time	limit	to	activities
• If	something	cannot	be	accomplished	in	a	timeboxed	period,	it	is	
deferred	to	the	next	period
• Allows	velocity to	be	determined	between	iterations	and	sprints
39
3
9
Delivering Value throughtQuality
• Agile embeds quality throughout theproject lifecycle.
Quality is “built in” in agileapproach
• Quality Practices
• Pair programming
• Test Driven Development
• Test-FirstDevelopment
• Acceptance Test Driven Development
• Collaborative definition of done
• Continuousintegration
8/18/21
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40
4
0
Delivering Value throught Continuous Improvement
• Daily standup
• Sprint demos => Ex: Spring Review Event in Scrum
• Retrospectives
• Highest value on quality
• ContinuousIntegration
• Process Improvement
48
4
8
Tracking Value – ReportingProgress
Burndown Chart
Cumulative	Flow Diagram
8/18/21
20
4.	[K&S]	AGILE	CONTRACTING	
[OPTION]
Agile	Contracting
• Agile	Constraints and	Contracts
• Money	for	Nothing	and	Change	for	Free
• Graduated	Fixed-Price Contract
• Fixed-Price	Work	Packages
• Customized Contracts
55
8/18/21
21
Agile	Contracting
• Money	for	Nothing	and	Change	for	Free
– Changes	will	be	free	if	the	total	amount	of	contracted	work	has	not	
changed
– “Money	for	nothing”	allows	the	customer	to	terminate the	project
early	when	they	feel	there	is	no	longer	sufficient	ROI	in	the	backlog	to	
warrant	further	iterations
56
Agile	Contracting
• Graduated	Fixed-Price	Contract
– both	parties	share	some	of	the	risk	and	reward	associated	with	schedule	
variance
• Fixed-Price	Work	Packages
• Customized	Contracts
57
8/18/21
22
5.	Verifying	and	Validating	Value
Verifying	and	Validating	Value
• [T&T]	Frequent	Verification and	Validation
• [T&T]	Testing	and	Verification	in	Software	Development
• Exploratory	and	Usability	Testing
• [T&T]	Continuous	Integration
• Test	Driven	Development
• Acceptance	Test-Driven	Development	(ATDD)
59
8/18/21
23
Verifying	and	Validating	Value
• [T&T]	Frequent	Verification	and	Validation
60
Verifying	and	Validating	Value
• [T&T]	Testing	and	Verification	in	Software	Development
61
8/18/21
24
Verifying	and	Validating	Value
• Exploratory	Testing
– Exploratory	testing	differs	from	scripted	testing	that	
attempts	to	exercise	all	the	functional	components	of	a	
system;	instead	,	it	relies	on	the	tester’s	autonomy,	skill,	
and	creativity	in	trying	to	discover	issues	and	unexpected	
behavior.	
• Usability	testing	
– attempts	to	answer	the	question,	“How	will	an	end	user	
respond	to	the	system	under	realistic	conditions?
62
Verifying	and	Validating	Value
• [T&T]	Continuous	Integration
63
• Test	Driven	Development
8/18/21
25
Verifying	and	Validating	Value
• Acceptance	Test-Driven	Development	(ATDD)
64
Review
• Agile	contracting
• Agile	tooling
• Compliance/regulatory	compliance
• Cumulative	flow	diagrams	(CFDs)
• Customer-valued	prioritization
• Earned	value	management (EVM)	
for	agile	projects
• Frequent	verification	and	validation
• Incremental delivery
• Managing	with	agile	KPIs
• Minimal	viable	product	(MVP)
– Minimal	marketable	feature	(MMF)
65
• Prioritization	schemes
– Kano analysis
– MoSCoW
– Relative	prioritization	/	
ranking
• Software	Development	
Practices
– Continuous	integration
– Exploratory	and	usability	
testing
– Red,	Green,	Refactor
– TDD,	TFD,	ATDD
• Task/Kanban boards
• Value-driven	delivery
• Work	in	progress	
– WIP	limits
8/18/21
26
References
• PMI-ACP	Exam	Prep	2015	By	Mike	Griffiths,	PMI-ACP,	PMP
• Many	other	resources	from	Internet
66
Thank	you	for	your	attention!
67
8/18/21
27
20	Product	Prioritization	Techniques:	
A	Map	and	Guided	Tour
https://foldingburritos.com/product-
prioritization-techniques/

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PMI-ACP: Domain 2 - Value-driven_delivery_v2.2_lite_2_54_pages