Step by Step Guide and Checklist for Strategy for Creating a Winning Podcast Series
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The document outlines a detailed step-by-step guide for distributing a podcast series, including audio editing, SEO optimization, and social media promotion. It highlights tasks such as uploading edited files, creating promotional materials, and engaging audiences through various platforms. Additionally, it covers the creation of supplementary content like video versions, press releases, and ongoing marketing efforts to maximize reach and engagement.
![PODCAST SERIES STEP-BY-STEP DISTRIBUTION for: __________________________________ Guest: _________________
o Record interview | Recording date: _______ | Audio File downloaded from library {use SEO friendly title!} Date: _________
o Use Audacity audio file editor / Fiverr
o remove beginning and end “this call is being recorded”
o add beginning and end music intro
o Create bit.ly for tracking podcast distribution
{bit.ly URL of page on site: _____________________________} {bit.ly URL of podomatic page: ____________________________}
o Upload edited final file to branded Podomatic library {https://www.podomatic.com/quick_post}
o Optimize for SEO {adjust podcast settings: a) keywords/tags, b) add image (create 1400px x 1400px), c) SEO friendly
description with CCC attribution, d) in sidebar: add “favorite links” i.e. Twitter, FB, download from Slideshare…
o (create CCC Attribution: http://creativecommons.org/choose/)
o Add CCC Attribution license information/instructions
o Submit to iTunes | Archive http://archive.org/create/ | Soundcloud http://soundcloud.com/upload
o Create page on site for podcast {bit.ly}
o Create SEO optimized overview {Add transcript?}
o Create image
o Add link to Press Release on Pitch Engine
o Embed and make it available on-demand for download | embed | play in new window {use bit.ly for Podomatic page}
Make it available to subscribe via iTunes, Stitcher, SoundCloud, or Blackberry
o Add page to menu on site so it shows to users / update sidebar link?
o Socialize interview podcast across Social Media Platform (SMP)
Social Media marketing efforts:
{share cover art & bit.ly URL that goes to page on site}
o Facebook
o Facebook profile
o Google+ co page
o Instagram
o Pinterest
o Twitter
o LinkedIn co. page
discussion
o LinkedIn profile
Visual/Video marketing efforts:
o Slideshare {upload visual presentation created that becomes foundation of YouTube video}
Add YouTube video to Slideshare presentation once it is available online
o Youtube {create video from Slideshare presentation}
Write Press Release about interview and relationship with company interviewed that includes link to specific podcast page on site,
plus link to external site [interviewee company] {use bit.ly URL that goes to page on site}
o Upload to Pitch Engine Library
o Create multiple video versions: 1) full length podcast & 2) Cut up and create multiple parts for YouTube with images/text {use
Slideshare presentation as basis and add final audio file using Camtasia to create animated presentation}
o Cut out testimonial if applicable and add to website on Testimonials page {URL: _________________________________}
o Email directly to appropriate people with thanks for participation and/or any “hot” targets/leads {# of emails sent: _____} {bit.ly}
o Send out in a newsletter to appropriate lists {Newsletter sent to lists: __________________________________________} {bit.ly}
o Hold Google+ hangout: hold Q&A session for anyone who has listened to it and wants to continue the conversation | Date for
Hangout: ___________________________________ Hashtag: ___________________________________
o Create evergreen event on Facebook with link to page so users can access page on site and download | embed | play in new
window the interview podcast whenever they want to … {FB event URL: ____________________________________} {bit.ly}
o Create on-going Tweet Chat | {Initial Tweet: ____________________________} #Hashtag: _________________________ {bit.ly}
o RE-SOCIALIZE: Use “lessons learned” / “tips” / “great quotes” from podcast and pull out as posts to use to continue to socialize on
SMP to extend funnel opportunities over a longer period of time. {bit.ly}
o Use YouTube clips once they are available](https://image.slidesharecdn.com/podcaststepbystepproceduresfordistribution-140905095628-phpapp02/85/Step-by-Step-Guide-and-Checklist-for-Strategy-for-Creating-a-Winning-Podcast-Series-1-320.jpg)
Step by Step Guide and Checklist for Strategy for Creating a Winning Podcast Series
- 1. PODCAST SERIES STEP-BY-STEP DISTRIBUTION for: __________________________________ Guest: _________________ o Record interview | Recording date: _______ | Audio File downloaded from library {use SEO friendly title!} Date: _________ o Use Audacity audio file editor / Fiverr o remove beginning and end “this call is being recorded” o add beginning and end music intro o Create bit.ly for tracking podcast distribution {bit.ly URL of page on site: _____________________________} {bit.ly URL of podomatic page: ____________________________} o Upload edited final file to branded Podomatic library {https://www.podomatic.com/quick_post} o Optimize for SEO {adjust podcast settings: a) keywords/tags, b) add image (create 1400px x 1400px), c) SEO friendly description with CCC attribution, d) in sidebar: add “favorite links” i.e. Twitter, FB, download from Slideshare… o (create CCC Attribution: http://creativecommons.org/choose/) o Add CCC Attribution license information/instructions o Submit to iTunes | Archive http://archive.org/create/ | Soundcloud http://soundcloud.com/upload o Create page on site for podcast {bit.ly} o Create SEO optimized overview {Add transcript?} o Create image o Add link to Press Release on Pitch Engine o Embed and make it available on-demand for download | embed | play in new window {use bit.ly for Podomatic page} Make it available to subscribe via iTunes, Stitcher, SoundCloud, or Blackberry o Add page to menu on site so it shows to users / update sidebar link? o Socialize interview podcast across Social Media Platform (SMP) Social Media marketing efforts: {share cover art & bit.ly URL that goes to page on site} o Facebook o Facebook profile o Google+ co page o Instagram o Pinterest o Twitter o LinkedIn co. page discussion o LinkedIn profile Visual/Video marketing efforts: o Slideshare {upload visual presentation created that becomes foundation of YouTube video} Add YouTube video to Slideshare presentation once it is available online o Youtube {create video from Slideshare presentation} Write Press Release about interview and relationship with company interviewed that includes link to specific podcast page on site, plus link to external site [interviewee company] {use bit.ly URL that goes to page on site} o Upload to Pitch Engine Library o Create multiple video versions: 1) full length podcast & 2) Cut up and create multiple parts for YouTube with images/text {use Slideshare presentation as basis and add final audio file using Camtasia to create animated presentation} o Cut out testimonial if applicable and add to website on Testimonials page {URL: _________________________________} o Email directly to appropriate people with thanks for participation and/or any “hot” targets/leads {# of emails sent: _____} {bit.ly} o Send out in a newsletter to appropriate lists {Newsletter sent to lists: __________________________________________} {bit.ly} o Hold Google+ hangout: hold Q&A session for anyone who has listened to it and wants to continue the conversation | Date for Hangout: ___________________________________ Hashtag: ___________________________________ o Create evergreen event on Facebook with link to page so users can access page on site and download | embed | play in new window the interview podcast whenever they want to … {FB event URL: ____________________________________} {bit.ly} o Create on-going Tweet Chat | {Initial Tweet: ____________________________} #Hashtag: _________________________ {bit.ly} o RE-SOCIALIZE: Use “lessons learned” / “tips” / “great quotes” from podcast and pull out as posts to use to continue to socialize on SMP to extend funnel opportunities over a longer period of time. {bit.ly} o Use YouTube clips once they are available