Podcasting to Build Community
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The document discusses how podcasting can be used to build community. It recommends putting people and the audience first by starting with social media to build a following. It emphasizes conversing with listeners by asking questions and listening to feedback to determine influencers. The document also suggests creating ambassador programs, Facebook groups, and using Slack to further engage the community and leverage user-generated content. The goal is to take time to create relationships and a sense of community around the podcast.
Podcasting to Build Community
- 1. Podcasting To Build Community #SMSSummit@CBarrows | @WhyISocial
- 3. #SMSSummit What is “Why I Social” • Launched January 2015 • Inspired by the Nerdist Podcast • Focuses on CONVERSATION Social Links • Twitter: @WhyISocial • Facebook /WhyISocial Graphic by Cody Stevenson - CEO/Founder - Fifty 2 Creative - Podcast alum
- 5. #SMSSummit The Rise of the Podcast Flickr User: LMicrofono
- 8. #SMSSummit Targeted Exposure Flickr User: IceManPhotos
- 9. What’s Your Story? Flickr User: nirufe #SMSSummit
- 10. #SMSSummit Podcast Needs Flickr User: nirufe - Purpose or mission statement - Format - Schedule - Short and long-term plan - Goal
- 11. Creating Community Flickr User: evamaria_n #SMSSummit
- 12. Flickr User: evamaria_n …Takes Time Flickr User: Toni_VC #SMSSummit
- 13. Flickr User: JuliaRowe Getting Started: Put People (Community) First ^^ your audience knows this #SMSSummit
- 14. Flickr User: leweb3 The Audience First Approach #SMSSummit
- 15. #SMSSummitFlickr User: MKHMarketing Start With Social
- 16. #SMSSummitFlickr User: benmciver Don’t wander - lead w/ purpose!
- 17. The Power of “Hello” Flickr User: wonderferret #SMSSummit
- 19. Flickr User: Jarbo Ask Questions #SMSSummit
- 20. Listen for Feedback Flickr User: AlanLevine #SMSSummit
- 23. #SMSSummit Reward influencers with surprise and delight Credit: BBC - Doctor Who
- 24. #SMSSummitFlickr User: wespeck Create Content W/ Your Listeners
- 26. Guest or Topic RequestsShow You Hear Them #SMSSummit
- 27. Flicker User: brainsonic Feature Power Listeners #SMSSummit
- 28. #SMSSummit Create an Ambassador Program @CKardos @Cait_Waters @Brents47
- 29. #SMSSummit Community Tools Facebook Group Slack Community
- 30. #SMSSummit Utilizing Slack and FB Groups • Provides ambassadors with direct access to one another promoting additional collaboration Value • Enables accessibility of content (both yours and ambassadors) • Offers opportunity to expand reach of podcast and expand community through word of mouth
- 31. #SMSSummit Breaking Down Slack Usage • EPISODES, GRAPHICS and PREVIEWS provide ambassadors quick links to latest content. • SHAREYOURSTUFF allows easy way for ambassadors to share what they’re working on. This provides additional content for social accounts AND allows ambassadors to get to know one another better. • SUGGESTEDGUESTS allows ambassadors to help shape the show. • WATERCOOLER is a place to shoot the breeze and have open conversation amongst all ambassadors and host. • TWEETS is a place where all @WhyISocial Tweets are shown for easy sharing and future reference.
- 32. #SMSSummit Leverage User-Generated Content Provides ambassador ROI Demonstrates investment in community Puts #PeopleFirst End Results
- 33. #SMSSummit “Relationships are like muscle tissue…”