Social enablement fss part 2 final

Social Media for FSS
Professionals
Advanced skills for increasing your social audience on
Twitter and LinkedIn
Susan Visser @susvis

The Get Social Hub
Easily share content to social channels
@susvis

Amplify Content via Get
Social Hub
• Use the Get Social Hub to discover, share
and engage with the top stories, videos and
tweets that the social teams are providing.
• Social teams load content both from
internal and external sources.
• Easily add your point of view and share
the content in one or more channels.
• You can also add your own content to the
Get Social Hub to be amplified.
@susvis 3

Begin Using the Get Social Hub
• Create an account on the site:
https://getsocial.voicestorm.com/
• Sign in with your internet ID.
• Choose Analytics – FSS.
• Set up your channels: Twitter,
LinkedIn Profile and Targeted Groups.
• Content for your area will be shown
but you can search for other content.
@susvis 4

Your Main Feed
• Analytics – FSS is your main feed,
but you can choose other feeds to
find more content.
• Scroll down to find all the content
available to share.
• Click the navigation menu bar to
enter a search term.
@susvis 5

Personal Settings Menu
1. Search for specific pieces of content
2. Access the main community page
3. See your ranking on the monthly leaderboard
4. Submit suggested content to the community managers
for publish on the site (if approved)
5. Obtain share history and review scheduled shares
6. View recent broadcasts
7. Update personal settings (e.g. connected channels)
8. View current and past activities
9. Refer to additional links about the program
@susvis 6
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Start Sharing
• Choose a post you want to
amplify and click Share.
• Enter your point of view.
• Add one or two hashtags.
• Share on all channels,
choose specific channels, or
schedule for a later time.
@susvis 7

Schedule to spread posts throughout day
• Share immediately, or
schedule your posts.
• Scheduling allows you to
enter a specific day / time
or to SmartShare.
• Choose the number of
times you wish to share.
@susvis 8

Compete
• Use the Leaderboard
to see how you much
content you share
compared to your
peers!
• Each post is assigned
a point value that
accumulates over the
month.
@susvis 9

See your posts in Twitter and LinkedIn
• Posts will be optimized for
the channel you shared it
in.
@susvis 10

Add Content to the GSH
• To add content to the Get Social Hub
that you think should be amplified,
select Submit a Post.
• Enter a URL and click Import.
• Only submit content that you have the
right to submit. Content that is
password protected or contains
sensitive information should not be
submitted
@susvis 11

Add Content to the GSH
• Import will load content from the
webpage.
• Choose an image for the post.
• Click Post.
• Send Susan an email the first time
you add content to make sure it
isn’t lost in the abyss.
@susvis 12

Twitter
Engage with Influencers
@susvis

How to engage with
influencers?
14@susvis
• Have a conversation with them about
something they created!
• Listen to a podcast, watch a video,
read an article… then tweet about
something you learned.
• After having this conversation, I
learned that Brett is top on the
FinancialBrand.com list of influencers.

Make them remember
your name!
15@susvis
• Point out the books influencers have
written by mentioning the author and
providing a link to their book.
• Thank the person who provided you
with great content!
• After having this conversation, I
learned that Ron is near the top on the
FinancialBrand.com list of influencers.

Share great content with your followers!
16@susvis
• Even if you are listening to a
presentation that can’t be shared
with your external audience,
mention what you are doing.
• Find content from the speaker that
you can share! Sharing older
content is still valuable.

No influencer is off-limits on social!
17@susvis
• Authors, speakers, founders of
companies, actors, even the president
of the USA!
• If you like something someone did, tell
them. Everyone likes to be recognized
for the work that they do.
• You could complain too, but you
might not make too many friends that
way.

Recognize people who took the time to thank
you
18@susvis
• If someone reaches out to you with
a thank you, a question, or even a
favourite, take the time to thank
them.
• While you’re at it, start a
conversation!

Make a habit of recognizing others
19@susvis
• #FF = Follow Friday
• Use this to call out the many people
who interacted with you over the
past week.
• You can do several of these and
put them in categories: people I
met; people who started following
me; people you want to meet!

Learn more about influencers
from their profile
20@susvis
• Spend time looking at the profiles of the people
who are considered influencers.
• Click their links to learn more about them and the
content they tend to share.
• Go through their following list to find people you
may wish to follow.
• Twitter automatically shows you the followers you
have in common.

Pay attention to lists of top
influencers
21@susvis
• This list from FinancialBrand.com makes it
easy to connect with everyone on their list.
Just click the Twitter or LinkedIn icons!

Find more influencers via
Twitter Lists
22@susvis
• You can find a list by clicking on a
person’s profile photo.
• See the lists they’ve subscribed to.
• Subscribe to a list to focus the
conversations in your stream.
• Follow those people you most like
hearing from.

More about Twitter Lists
23@susvis

Create Twitter Lists of your own
24@susvis
• Create a list of all the speakers at
a conference you’ll attend.
• Create a list of people in a
category that makes sense to
you.
• Make the category name
flattering as they’ll see the list
they’ve been added to!

•https://twitter.com/nicoleslavitt/lists/top-finance-tweeters
Top Finance Tweeters
•https://twitter.com/brunoswerneck/lists/fintechcommunity
FinTech Community
•https://twitter.com/wmaScott/lists/fintech-media-and-analysts
FinTech Media and Analysts
•https://twitter.com/pglyman/lists/friends-in-finance
Friends in Finance
•https://twitter.com/DmedusaD/lists/banking-news
Banking News
•https://twitter.com/dushyantmani/lists/financial-services
Financial Services
•https://twitter.com/DebbieJBrown/lists/fin-tech-fin-services
FIN Tech FIN Services
•https://twitter.com/martinvars/lists/financial-markets
Financial-Markets
Suggested Twitter Lists

How are you doing?
26@susvis
• Find out if you’re making an
impact by choosing “analytics”.
• Find this in the menu you get
from clicking on your profile
photo.

LinkedIn
Engage with Influencers
@susvis

Connect to Influencers on LinkedIn
• Send a LinkedIn invitation to all
people you meet at conferences and
meetings.
• Add a personal note in the invite: “I
hope you enjoyed IBM Vision as much
as I did. Let’s stay in touch.”
• Read the profiles of those you connect
with to see what posts they’ve shared,
content they’ve produced, groups
they’ve joined.
• Join relevant groups and begin reading
posts.
• Like or Comment on posts by
influencers that you want to connect
with.
• Feel free to share content, but for each
piece of content you share you should
Like, Comment on, or Share 4 others.
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Insurance
Global Insurance Professionals 81,456, Public
Insurance Claims Professionals 65,326, Private
Global Insurance Network 53,594, Private
Insurance Industry Executives 45,021, Private
Insurance Professional Network 19, 415, Private
Choose LinkedIn Groups to Join
• You can join up to 50 groups and
can begin interacting with members
and posting once you join a group.
Fraud
Financial Crime Risk, Fraud and Security 34, 180, Private
Risk
Risk Management & Insurance Professionals 19,181, Private
RIMS, the risk management society 47,459, Private
Financial Risk Management Network 60,284, Private
Governance, Risk and Compliance Management (GRC) 47, 229, Private
Enterprise Risk Management 20,744, Private
Risk Management Executives & Professionals 13,565, Public, Low
Risk Management Online 17,584, Public
Risk Analytics and Risk Management 10,429, Private
The Institute of Risk Management 13,854, Private

Financial Services
Banking and Finance Technologies 67,394, Private
CIO Masters 4,595, Public
Financial Executive Way Forward - Leaders in Banking, Consulting, IT & Recruiting 104,913, Private
Financial Services Regulation 161, 910, Private
Chief Financial Officer (CFO) Network - The #1 Group for CFOs 254, 763, Public
Finance Professionals Network, MAF, ACA, CPA, ICPAS, CFA, Financial Controller / Analyst / Director 76,759, Private
Chief Financial Officer, a subgroup of Finance Plus: Private Equity, Venture Capital and M&A news 71,379, Private, High (Very Active)
Banking
Retail Banking Network 71,228, Private
Corporate Banking Professionals 19,932, Public
Internet & Mobile Banking Professionals 15,277, Private
Banking Executives, a subgroup of Financial Executive Way Forward - Leaders in Banking, Consulting, IT & Recruiting 10, 503, Private
Banking - Insurance - Financial Services, a subgroup of The Recruitment Network 10,397, Private
Banking, a subgroup of Finance Plus: Private Equity, Venture Capital and M&A news 15,949, High
Choose LinkedIn Groups to Join

The End
See you on Twitter & LinkedIn!
@susvis

To Do
• Follow @IBMAnalytics
@IBMbigdata,@IBMInsurance,
@IBMBanking, @IBMRisk,
@IBMCognos, @IBM_ECM on Twitter.
• Visit the IBMBigDataHub.com on a
regular basis.
• Listen to the conversations on relevant
Twitter Lists and LinkedIn Groups.
• Use the Get Social Hub daily to send out
engaging content.
• Engage with your followers by:
• Favouriting or Retweeting content you like.
• Commenting on their posts.
• Adding your point of view wherever
possible.
• Replying to followers to thank them for
mentioning you.
@susvis 32

Social enablement fss part 2 final

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