POP Your Profile!: How to Activate Your LinkedIn Potential
Download as PPT, PDF2 likes376 views
The document outlines strategies for optimizing LinkedIn profiles to enhance personal and company branding, emphasizing the importance of presentation elements like profile photos, summaries, and visual content. It provides tips for crafting engaging first-person narratives that showcase personal experiences and achievements, as well as increasing visibility through networking and group participation. Additionally, the document includes brainstorming prompts for self-reflection and suggestions for highlighting skills, endorsements, and impactful headlines.
![Impressions
Pick a partner, and pull up [his/her/their/hir] LinkedIn
profile on your computer or mobile phone.
Pretend you don’t know your partner or the
company, and answer these questions based on the
profile:
1. What is your first impression of [him/her/them/hir]?
2. What is your impression of the person’s company?](https://image.slidesharecdn.com/linkedinpoppresentationajmedits-150715161323-lva1-app6891/85/POP-Your-Profile-How-to-Activate-Your-LinkedIn-Potential-5-320.jpg)
POP Your Profile!: How to Activate Your LinkedIn Potential
- 1. Purpose • Showcase personal brand – Control what others discover about you • Expand your company’s reach – Make company’s brand more accessible 1
- 2. Facts 2
- 5. Impressions Pick a partner, and pull up [his/her/their/hir] LinkedIn profile on your computer or mobile phone. Pretend you don’t know your partner or the company, and answer these questions based on the profile: 1. What is your first impression of [him/her/them/hir]? 2. What is your impression of the person’s company?
- 6. Impressions Question for you: Did your partner’s impression of you based on your LinkedIn profile align with how you want to come across to others?
- 7. POP Checklist 7 1. Profile photo 2. Summary 3. Visual content 4. Work experience 5. Skills 6. Endorsements 7. Headline 8. Education 9. Recommendations
- 8. Profile Photo 8Jeff Weiner, CEO of LinkedIn
- 9. Profile Photo Tips First thing people notice about you • Use a current photo. • Keep the background simple. • Snap your picture in color. – These receive more clicks and better responses than B&W photos. • If you want to use a B&W photo, though, stick to a black or white background. 9
- 10. Profile Photo Tips 10 First thing people notice about you • Exude warmth with your smile. – Smiling with teeth is the most impactful characteristic. – A closed-mouth smile cuts half of your likeability impression. • Dress like you are going to work. • Only show your torso and up. • Make sure your image fits the 200 x 200 pixels display.
- 11. Summary 11 A proud third culture kid, I grew up moving from country to country, learning about the Indian, European, and American cultures, connecting with people from different walks of life, and finding out truly motivates people. I went to school to learn about how these motivations drive health and how that impacts mankind. After a few years of working in healthcare in the private and federal sector, I spent a summer in Pune, India, to learn about how under-resourced communities are served on the ground. I learned of an organization that was tackling domestic violence and discrimination against women by helping men believe in and practice gender equitable behavior. Here’s what I learned: Some of the most impactful, systems-changing ideas in health and wellness use hypothesis-based problem solving to change mindsets for whole communities. I came to Ashoka to learn about these systems-changing ideas. At Ashoka, I map out the world’s market of impact-focused innovators in health, education, civic engagement, economic development, and human rights. Using our “Total Addressable Market” approach, I connect with these entrepreneurs to see how they can engage with Ashoka! Interested in engaging with Ashoka? Want to share ideas on the future of health and wellness? Email me at schunduri@ashoka.org.
- 12. Summary 12 A 1.5 generation Filipino American, I lived half of my life in the Philippines and the second half in the US. My moment of awakening came at the convergence of those two narratives: a visit back to my hometown in 2003 that reintroduced me to the starkness of inequality in the land of my youth - and the power of people and communities to shape a new future. I believe that the root causes of our problems lie at the level of systems and consciousness - and that our solutions need to play at the same level of change. At the same time, I am pulled to models of change that are anchored in identities, lived narratives, and personal agency. All of this has led me to Ashoka, the world's pioneer network of system-changing social entrepreneurs, and its mission to catalyze a future in which everyone can make change. I also lead my own venture, Kaya Collaborative, to transform the young Filipino diaspora into a support network for Philippine innovation. I’m most excited by challenges that allow me to mobilize community, listen boldly, imagine together, and build. I am inspired by individuals and institutions fighting for change, for the flourishing of their own potential, for a better life and for a world in which (in the words of Paulo Freire) "it is easier to love.”
- 13. Summary Tips 13 • Personalization is key. – Show your backstory—the arc of your career. – Connect how your past fits or doesn’t fit into your present. • Write in first-person. – This mimics having a conversation with the reader. • Keep content in short paragraphs (3-4 lines). • Use verbs to drive your summary. – Keywords are for the Skills section. • Be short and sweet with the allotted 2,000 characters. Most important space of your profile
- 14. Where have you been? Take 3 minutes to brainstorm these questions: 1.Professionally, what is your most valued accomplishment? 2.What is the story behind the turning point that led you towards social innovation? Do you have a “mind shift” moment that challenged your assumptions about social change? 3.What attracted you to work at your company?
- 15. Who are you now? Take another 3 minutes to brainstorm these questions: 1.What are your superpowers? What do you do better than anyone else? 2.How do you see yourself as a changemaker in society? 3.What is the “level of impact” that you aim for, and why? 4.(Employees) What do you do at your company? What major project(s) are you working on? 5.(Interns) What do you study at school? And how do you customize your studies to relate with interest in social innovation?
- 16. Where do you want to go? Take another 3 minutes to brainstorm these questions: 1.How has working/interning at your company shaped your career aspirations? 2.What kind of challenges do you see yourself being driven to in the future? 3.What kind of world are you building towards?
- 18. Visual Content Tips 18 • LinkedIn is more than an online résumé; It is a storybook. • Affirm your expertise with tangible content. – Display your talents whether you are in Search, IT, or Global Comms. – 90% of what we process is visual. • Create dialogue with viewers. Visual enhancement
- 19. Work Experience Tips 19 • Consider this section as a timeline of your growth as a professional. – Tie your past experience into where you are today. • Overview each company in 2-3 sentences. • Emphasize accomplishments, not responsibilities. – Use bullet points to increase skim value. • *Include a quote about your performance from a client or letter of recommendation. Interest and credibility to your story
- 20. Groups 20
- 21. 21 Networking with like-minded individuals • Participate in 5-10 quality groups to show depth and gain the most benefit. • Make sure the groups are well-managed. – Are the group managers engaged and visible? – Do the majority of discussions revolve around questions and dialogue? – Are there many promotional links, updates, or spam in general? • EACH: Position yourself as a thought leader and an influencer. • You can message other members without a first-degree connection. • You can view other members’ profiles even if they are out of your network. Groups Tips
- 22. Skills & Endorsements Tips 22 Keywords you want to be found for • Think like a recruiter. – This section was created for talent acquisition. • Only list true qualifications and skills. – Do not merely list them for the search. • Scroll through the Skills & Expertise function to gain inspiration for keywords. – Pick skills with a smaller size and a positive growth rate. • Endorsements are a grid of competency. – They are not a substitute for
- 23. Acknowledgement Take a moment to complete this endorsement activity: Either with a colleague in the room or for a person on your team, endorse someone for 1-3 specific skills you can vouch for.
- 24. Headline 24
- 25. Headline Tips • Sell yourself even before the hello. – Convince others to open your profile. – Stand out from your competitors in a search. • Invent your own headline. – You are more than the job title bestowed upon you. • Uniquely describe yourself and what you do in 6-8 words. – What is your value proposition? – What do you want people to hire you for? 25 Directly under your name
- 26. Thank you for coming! Q & A Feedback: 1.Is there anything you wanted to learn that we missed? 2.What worked in our presentation? 3.What do you think we can do better in our next presentation?
- 27. Sources 27 1. LinkedIn (Photos, Summaries, Talent Brand Overview, etc.) 2. http://wmblogs.wm.edu/wp-content/uploads/2012/07/Screen-shot-2012-07-23-at-5.39.53-PM1.png 3. http://www.statista.com/statistics/274050/quarterly-numbers-of-linkedin-members/ 4. http://www.dawsondawsoninc.com/linkedin-job-searching/ 5. https://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy 6. https://brand.linkedin.com/etc/designs/linkedin/katy/global/clientlibs/img/default-share.png 7. https://lgbt.wisc.edu/documents/LGBTCC-Gender_pronoun_guide.pdf 8. http://www.jeffbullas.com/wp-content/uploads/2014/12/linkedin_infographic_stats_facts.jpg 9. http://www.slideshare.net/mprofs/19-reasons-your-linkedin-photo-is-an-epic-fail 10. https://www.photofeeler.com/blog/perfect-photo.php 11. http://talent.linkedin.com/blog/index.php/2014/12/5-tips-for-picking-the-right-linkedin-profile-picture 12. http://blog.ebsta.com/sales/linkedin-profile-picture-size/ 13. http://www.job-hunt.org/personal-branding/personal-branding-with-linkedin-summary.shtml 14. https://www.linkedin.com/pulse/how-write-perfect-linkedin-summary-william-arruda 15. http://www.linkedinsights.com/3-stunningly-good-linkedin-profile-summaries/ 16. http://blog.trap.it/blog/social-selling-donts-what-not-to-do-with-your-linkedin-bio 17. http://www.nextavenue.org/how-use-linkedin-promote-your-personal-brand/ 18. http://www.forbes.com/sites/williamarruda/2014/09/07/three-steps-to-writing-the-perfect-linkedin-summary 19. https://students.linkedin.com/content/dam/university/global/en_US/site/pdf/LinkedIn%20Profile%20Checklist%20-%20College%20Students.pdf 20. http://www.business2community.com/linkedin/build-linkedin-professional-portfolio-0705256 21. http://blog.linkedin.com/2013/05/01/visually-enhance-your-professional-story-on-your-linkedin-profile/ 22. http://www.socialmediaexaminer.com/linkedin-professional-portfolio/ 23. http://mashable.com/2013/05/01/linkedin-visual-profile/ 24. https://www.themuse.com/advice/the-trick-to-getting-more-people-to-look-at-your-linkedin-profile-is-almost-too-easy 25. http://dijitalfarm.com/2013/linkedin-professional-portfolio-benefits/ 26. http://blog.linkedin.com/2013/05/01/visually-enhance-your-professional-story-on-your-linkedin-profile/ 27. http://www.toprankblog.com/2013/03/linkedin-optimization-tips/ 28. http://www.powerformula.net/2838/linkedin-experience-section-use-your-past-experience-to-ensure-future-success-2/ 29. http://www.komarketingassociates.com/blog/optimize-your-linkedin-profile/ 30. http://www.socialmediaexaminer.com/how-to-network-using-linkedin-groups/ 31. http://simplicitysmallbiz.com/2012/03/main-benefits-of-joining-a-linkedin-group/ 32. https://www.linkedin.com/pulse/20140708162049-7239647-16-tips-to-optimize-your-linkedin-profile-and-enhance-your-personal-brand 33. http://www.careerealism.com/linkedin-skills-employers-attention/ 34. http://www.careerealism.com/tips-linkedin-endorsements-skills/ 35. http://mashable.com/2011/03/14/linkedin-skills/ 36. http://www.circled.us/linkedin/adding-skills/ 37. http://www.linkedstrategies.com/linkedin-recommendations-vs-linkedin-endorsements-a-definitive-overview-part-1/ 38. http://www.socialmediaexaminer.com/manage-linkedin-endorsements/ 39. http://launchyourjob.com/what-does-your-linkedin-headline-say-about-you/ 40. http://www.forbes.com/sites/lizryan/2015/04/10/how-to-write-a-killer-linkedin-headline/ 41. http://jorgensundberg.net/how-write-your-killer-linkedin-headline/ 42. http://launchyourjob.com/what-does-your-linkedin-headline-say-about-you/
Editor's Notes
- #2: (Speaker: Rexy) Why are we doing this? This initiative has 2 purposes: showcase your personal brand and expand Ashoka’s reach. Firstly, this initiative is not only for the company’s benefit, but for you to control what others discover about you—your values and brand. We want your LinkedIn profile to reflect your strong personal values that have influenced your life goals and career path towards your current position at Ashoka. Your LinkedIn profile is a reflection of your professional self. Secondly, LinkedIn is where people go to learn about the faces behind companies. Especially while LinkedIn is in this crucial hiring phase, an optimized LinkedIn profile increases the chances of a “best fit” candidate viewing it and be interested in the company and potential positions.
- #3: (Speaker: Rexy) Why should you get a LinkedIn? Or why should I enhance my profile? LinkedIn is the largest professional social networking service. There are more than 364 million members. These are prospects, employees, managers, clients, and competitors. LinkedIn profiles show up at the top of Google searches. Completed profiles are 40x more likely to receive opportunities through LinkedIn. LinkedIn accounts for nearly 2/3, or 64%, of all corporate website visits from social media sites. This is direct traffic to Ashoka’s main site. This is more than all of the other social media platforms combined. Facebook: 14% Twitter: 14%
- #4: (Speaker: Rexy)
- #5: (Speaker: Rexy) What percent of people who know about Ashoka show an interest in the company? Reach constitutes who looks at Ashoka’s LinkedIn page or maybe browses our open positions. Engagement constitutes who likes our page or applies for one of our positions. We want to expand Ashoka’s reach. And optimizing our LinkedIn profiles as individuals and as a company will entice and engage those who view our profiles to possibly explore the story of Ashoka and its opportunities.
- #6: (Speaker: Rachel) This exercise correlates with our pre-intro activity.
- #7: (Speaker: Rachel)
- #8: (Speaker: Bahar) You have a picture… But is it a great LinkedIn profile photo? Why is this a great photo?
- #9: (Speaker: Bahar) You have a picture… But is it a great LinkedIn profile photo? Why is this a great photo?
- #10: (Speaker: Bahar) Use a current photo to reflect how you look now. Keep the background simple. Your face is the focal point! Take your picture in color. Profile photos in color receive better responses than B&W photos. They convey liveliness, vivacity, etc. If you want to use a B&W photo, though, stick to a black or white background. The key is contrast. Note that B&W photos have an aging effect. Most importantly, make sure that you come off as approachable!
- #11: (Speaker: Bahar) Smiling is not a weakness! Exude warmth with your smile. Smiling with teeth is the most impactful characteristic. A closed-mouth smile in your photo cuts half of the effect on your likeability. And a laughing smile boosts your likeability, but decreases your competence and influence impressions. Dress like you are going to work! Wear solid colors to leave the focus on your face. Only show your torso and up. - Either ‘head and shoulders’ or ‘head to waist’ Make sure your image fits the pixel dimensions. Your LinkedIn is a professional representation of who you are so make sure you treat it as such. Don’t be lazy!
- #12: (Speaker: Bahar) This is Sadhana Chunduri’s LInkedIn summary.
- #13: (Speaker: Bahar) This is Rexy Dorado’s LinkedIn summary.
- #14: (Speaker: Rexy) Why is personalization so important? Writing in first person personalizes the content. It makes it easier to build emotional connection. You’re aiming for “Most Humane.” Keep in mind that some people will be viewing your profile on their mobiles so skim value is key. If the recruiter had 10 seconds to read your summary, what would you write? If [he/she/they/hir] like what they see, that might buy you another 10 seconds of their time. Add your contact info at the end so those outside of your network may contact you.
- #15: (Speaker: Rexy) Always keep in mind how you have personally or professionally championed the EACH framework.
- #16: (Speaker: Rexy) Stray away from saying “I am passionate about.” Through my research, I have gathered that this phrase is what most annoys recruiters.
- #17: (Speaker: Rexy)
- #18: This is a short video Kerrin McLaughlin showcased on her LinkedIn summary.
- #19: Go beyond saying it. Utilize photos, videos, presentations, and more. Affirm your expertise with tangible content. Allows you as professionals of all types whether you’re in IT, Empathy, or Global Comms to showcase your work by examples.
- #20: Help viewers understand your professional journey. Be accomplishment-oriented. *This is just a cool idea.
- #21: What can you tell by looking at the groups this person is involved in?
- #22: You can join a maximum 50 groups, but focus on a core set. Groups are about the community, not yourself, so stray away from self-promotion. If you do self-promote, wrap it nicely. There is such thing as LinkedIn jail.
- #23: This is the most controversial and overlooked LinkedIn section. Only list true skills and qualifications because you may have to prove them one day in an interview or whatnot. Pick skills with a smaller size and positive growth rate because there is less competition. What I mean by this is: find the skills that have a relatively small population, but are being increasingly targeted by recruiters. Although it is important to have popular skills on your profile, aim for the lesser-known but in-demand skills. You get a maximum of 50 skills. The grid represents a distribution of opinions regarding your professional skills. For endorsements, ask others to endorse you for a specific skill or two. Reciprocate, and ask them which skills they’re trying to promote.
- #24: This is the best practice in real life: Specifically ask a particular person which skills [he/she/they/ze] is most interested in promoting. Endorse this person for 1-3 specific skills that you can vouch for.
- #25: LinkedIn automatically uses your current job title, but make it your own! “Memorable” always wins.
- #26: Invent your own headline. Be punchy.