porter's generic strategies analysis of PAYTM
- 1. Paytm Strategy PRESENTED BY – Mayuri Pratapsinh Mahajan Kapil Tirthani Rohan Khatri Aman Agrawal Ashish Kadli Namrata Yadav
- 2. Basic Offerings: • a competing wallet service • capture essential services online to build wallet size • partner where there's an incumbent • a (prepaid) payment gateway for e-Merchants
- 3. Objective: -to give visibility to sellers in each of the categories -to make sure that the consumer is aware of the assortments available in all the categories -a consumer acquisition tool -Consumer engagement increases too Operation: pick up one category AND put our focus on promoting it -new category (smaller promotions can run over the weekends) -large category like fashion and electronics (one small sale every quarter and one big sale every six months)
- 4. Customer Segments Retail Customer Payment Bank Customers Non-payment Bank Customers
- 5. Paytm Tactics •Going offline •Targeting the hyperlocal •Connecting with customers •Preference to long term revenue generation
- 8. • High levels of productivity & efficiency • High degree of capitalization • Economies of scale • Lean production methods and culture • Standard product • Branding relatively unimportant Features of Low Cost Strategy
- 9. • Superior product quality. • Branding • Good research and development. • Effective sales and marketing Features of Differentiation Strategy
- 10. • Concentrate on particular niche markets • Understanding the dynamics of that market • Understanding the unique needs of customers • Essential to decide whether you will pursue Cost Leadership or Differentiation Features of Focus Strategy
- 11. Competitors: • Freecharge • Mobikwik • Pay-U • Airtel Money • PayPal • Flipkart • Amazon • Make My Trip
- 12. Strategy Followed By Paytm
- 28. Thank You