Portfolio2013 google videoembedded
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Nelson Yan's portfolio summarizes his experience in digital marketing and content management. He has extensive experience with email marketing including daily and weekly newsletters sent to large databases. He also has experience managing banners, portals, mobile apps, forums, social media, video production, event management, publishing, and Taobao stores. His clients include HSBC, HP, Microsoft, and various Chinese companies.
Portfolio2013 google videoembedded
- 2. Email Marketing • 3 e-newsletter daily, 3 more weekly basis • EDMs for internal teams and clients, such as HSBC, HP, Microsoft, etc • Email database > 200,000 • Epsilon, Radica system • Online Survey / Album
- 3. Banner Administration • Banners admin (Chinabig.com, SonyBMG, financeasia.com, asianinvestor.net, media.com.hk, mutemedia.com.hk, etc) • DoubleClick • Direct contact with customers
- 4. Portals & CMS • Manage yellowpages directories, corporate portals & music portals • Content Management / Site census reporting • Editor in Chief
- 5. Product review site/Baby engadget
- 6. Mobile Apps • Project Management – Iphone/ipad & Andriod apps/games (Budgeting, user requirement, cost control & vendor management)
- 7. Forum & Social Media Pitching • Forum Pitching • Social Media Pitching (including Facebook, Weibo, Twitter, Linkledin, etc) • Social Media lucky draw / contest
- 8. Viral Marketing • Utilize video channel such as Youtube and Tudou to boardcast our own video & let’s people forward our messages • From story board till post production • Clients: Talkbox Udomain
- 9. TVC Production • Crocodile – broadcast in whole mainland China via CCTV channels and others
- 10. Other Video Production • Music Video • Interviews & Jingles • From initial phase to Post-production
- 11. WeiBo film ( 微電影 )
- 12. Event Management • The Face Shop – open ceremony in MK & TST • Organize singing contests in several cities in China • Talkbox Exhibition in HK Convention & Exhibition Centre • Fund-raising program – Bungy Jump on MacauTower
- 13. Event Management • Big John & Georgia Love & GL Heart fashion show and Weibo Film/MV press conference • Pre-conference & Post-conference Digital Marketing & Social Media marketing campaign Video news clip from on.cc
- 14. Publishing • Magazine Production – - Mute – a Music & Life style magazine - 科科雜誌 – a Science & SF magazine • Books Publishing – issue more than 100 books before
- 15. Taobao 專業試