Post Click Tips for Seamless Conversions
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This document summarizes a webinar about optimizing post-click experiences to improve conversion rates. The webinar was presented by Instapage and Hanapin Marketing and included examples of companies that improved their post-click experiences. It discussed how the post-click landing page experience matters greatly for conversion and provided tips for building scalable and optimized landing pages, including using relevant copy, storytelling elements, design best practices, and testing workflows. Attendees were also offered additional resources from Instapage and Hanapin on post-click optimization.
Post Click Tips for Seamless Conversions
- 1. 1 www.dublindesign.com Post-Click Tips for Seamless Conversions HOSTED BY:
- 2. Presenters • Taylen Peterson – Social Marketing and Community Manager at Instapage – @Instapage Samantha Kerr – Sr. CRO Manager at Hanapin Marketing – PPC Hero Blogger – @samantha__kerr
- 4. – Run the world’s most popular PPC blog and conference. – We manage and optimize global paid search, paid social, and display programs. – Within 12 months, brands can expect a 250% increase in their growth trajectory. Who is Hanapin?
- 5. Our Clients
- 6. Join the Conversation Include the hashtag #thinkppc in your Twitter tweets. Or use the webinar question box to send us questions.
- 7. Live Poll Question #1 How long have you been in PPC? #thinkppc A. 0-1 year B. 1-3 years C. 3-5 years D. 5+ years
- 8. Agenda From Pre- to Post- Click ● Examples Scalable Post-Click Creations ● Why post-click experience matters ● Elements of an optimized post-click experience
- 10. Parasol Co
- 13. Honest
- 15. Honest Relevancy
- 17. Carseat Canopy
- 18. Carseat Canopy Brand Recognition, Offer Reinforcement
- 25. Arizona State University Post-Click Experience
- 26. Joss&Main
- 31. Caden Lane
- 36. From Pre- to Post-Click ● Understand the intent of your audience ● Know what captured your audience ○ What did the ad say and why might they have clicked on this ad? ● Ensure your post-click experience is optimal
- 38. Every Campaign Needs Its Own Page Source:
- 39. The Landing Page Is Where Conversion Happens
- 40. Why Are Companies Failing to Scale and Optimize Their Post-Click Experiences?
- 41. What Do You Need to Scale?
- 42. Build Stunning Landing Pages as Quickly as You Create Ads
- 43. The Anatomy of a Landing Page
- 44. Copy Use copy that matches your ad’s message with language and resonates with your user personas.
- 45. Tell a Story
- 48. Timing
- 49. Design 94% of first impressions online are related to design
- 50. Visual Hierarchy This is the most important sentence. This is the most important sentence. This is the most important sentence. This is the most important sentence. This is the most important sentence. This is the most important sentence. This is the most important sentence.
- 51. F- and Z-Shape Patterns The way our eyes move when we read content online.
- 52. Directional Cues Visual aids point toward the most important elements of your landing page.
- 53. Testing Workflow for Existing Pages
- 55. Offers! A. I’d like the AdWords Post-Click Optimization Guide from Instapage B. I’d like to stay up-to-date on Hanapin’s all-PPC conference, Hero Conf. C. No, thanks.
- 56. Live Q&A Time!
- 57. Thank you for attending our webinar! #thinkppc Contact Hanapin Directly: marketing@hanapinmarketing.com Contact Instapage Directly: sean@instapage.com Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf