Post MVP Strategies - Chris Clarke
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The document discusses strategies for companies after launching their minimum viable product (MVP). It recommends conducting regular retrospectives to reflect on how the product and company have changed, adapting the product roadmap based on user insights rather than business goals, using storytelling to communicate the purpose or vision behind the product, creating a growth plan, minimizing feedback loops to listen to users frequently, and focusing on key metrics to measure customer and business success. The overall message is for companies to continuously learn and adapt based on user experiences after launching an MVP.
Post MVP Strategies - Chris Clarke
- 1. You put your product out into the world, AWESOME, NOW WHAT? Post MVP Strategies with Chris Clarke
- 3. Buy Gift Cards Replace the wallet
- 10. A good way to deal with all of this is to reflect How did we get here? How are we adapting? Where are we going?
- 12. Conduct a Retrospective What’s changed or influencing our market? What stories can you tell us that will validate where we are going? What’s the compe::on doing and will it influence what’s planned? Has anything shi<ed or influenced our strategy? What’s the status of the product roadmap? How are customer using our products and what have they experienced? What’s been developed or delivered from the product marke:ng roadmap and how will it influence the channel? What’s the :ming or status of the next product launch? What has product management learned since our last retrospec:ve? What has product marke:ng experienced since we last met?
- 13. + Overall project retrospective + bi-weekly product steering
- 14. A good way to deal with all of this is to reflect How did we get here? How are we adapting? Where are we going?
- 15. Minimize your feedback loop
- 16. Urban Safari
- 17. Talk to your users (often)
- 18. Pay with Points?? Whuh...? 6.54
- 19. Focus on metrics that matter
- 20. Start with 3-5 metrics for customer and business success - % Users Who Complete a Key Workflow - % Retention - NPS
- 21. A good way to deal with all of this is to reflect How did we get here? How are we adapting? Where are we going?
- 22. Steer your roadmap by your user insights rather than your business drivers
- 23. “I worry that my money is doing bad things I don’t know about” Insight Feature Sell the most gift cards Business Goal Feature Send a notification with new gift card discounts vs
- 24. Use storytelling to share the “WHY”
- 25. Simon Sinek’s Golden Circle
- 27. Create a growth plan
- 28. In X amount of time To reach X segment Using X channels With X budget I want
- 29. Recap How did we get here? How are we adapting? Where are we going? Steer your roadmap by user insights rather than business drivers Use story telling to answer the “WHY” Create a growth plan Minimize your feedback loop Take an Urban Safari Talk to your users (often) Focus on metrics that matter Conduct a retrospective
- 30. “Success is not final, failure is not fatal: it is the courage to continue that counts.” Winston Churchill