The Power Responsive launch event included roundtable discussions addressing the motivations, barriers, and awareness surrounding demand side response (DSR) participation among businesses. Key themes identified include the commercial benefits as primary incentives, the confusion caused by varying definitions and the need for clearer communication and case studies to raise awareness and demonstrate DSR's value. Additionally, a fragmented market structure necessitates a more cohesive approach to simplify participation, clarify rewards, and improve market conditions.