Powerpoint task 1 page layout and design
- 1. Unit 51: Page Layout & Design By Lydia Cooke
- 2. Target Audience Elle is a high end Fashion magazine, along with other popular high end fashion magazines such as Vogue. This cover of Rihanna was released in 2013 and was a major cover. Rihanna has millions of female and male fans all over the world. However Elle is aimed at a female target audience, likely to be aged from 18 to 30. Interested in high end fashion, and most likely to study new trends in fashion. We can tell as an audience that this fashion magazine is aimed at an older target audience, one example for this is the pricing of the magazine which is £4, the same price as Vogue; Elle’ competing magazine. The social status of Elle target audience would be upper middle class, and some lower working class. Elle is a magazine a fashion student at college or university may read. This particular front cover isn’t as ‘full’ as a usual Elle magazine cover would be. This is because Rihanna is an A list celebrity that is recognised by millions of people, so she is simply selling this magazine just by being on the front cover. There is minimum text, so all of the attention from the audience is on Rihanna herself.
- 3. Text The text on Elle’ front cover suits the audience, as it’s formal, sophisticated and bold just like it’s audience. Elle’ title is in a tall, bold font in a dark colour which is the same as Rihanna’s dress. The title at the top of the magazine cover in the primary optical area certainly grabs the audience’s attention first. It’s in capitals which suggest the text is important and dominant. There is a piece of text on the left which quotes Rihanna ‘I will have a child’ which will obviously create questions from the audience which will persuade them to read the magazine further. It is also in a different style of font which is quite chunky and fun looking. A tagline is positioned on Rihanna’s arm above her tattoo which states ‘see it – love it – shop it – share it’ which is enticing the audience to buy the magazine and suggesting to share it with maybe their friends and family, or even other Rihanna fans. This piece of text is in the same font as the previous quote, mainly to catch the audience’s eye. There are different letters around this front cover of Elle which are in bold, and larger than other letters and words. This is to make the audience look in all possible areas of the magazine cover. There is minimum text as the main attraction is Rihanna herself.
- 4. Colours The colours on this Elle magazine front cover are all darker, vibrant colours which create a running theme throughout each page of Elle’ spread on Rihanna. These colours are teal blue, red and black, all these colours are very deep and attractive. The Elle headline is in a deep teal blue colour which is purposely the same colour as Rihanna’s dress and her eyes. As this colour is so dark it is very dominant on the magazine cover and grabs the audiences attention immediately. The text below the headline is mainly black which is plain, so the attention from the audience isn’t taken away from the picture of Rihanna. Rihanna’s lips are bright red, which contrasts the other darker colours used. Rihanna’s lips are the same colour as the text ‘Rihanna’ we say on the left hand side of the front cover. Rihanna’s name is in a bright, red colour as it’s her name, and an important piece of information for the audience. The background colour is a pink, off white which creates a glowing style on the magazine cover, and also suits the April spring issue theme. As it’s a lighter, pastel colour which connotes the beginning of spring.
- 5. Design & Layout The Guttenberg Design Principle The Primary Optical Area: In this area the magazine title begins and is presented in a bold, large dark blue coloured text. Which captures the audiences attention first. Rihanna is in- between the magazine title. As she is the main focus of the cover on a whole. The Strong Fallow Area: In this area the last two letters of the magazine name is presented in the same font and colour as the primary optical area. Slightly capturing Rihanna's head which separates the word. The Weak Fallow Area: In this area it is quite empty as it’s not an area the audience will focus on or take much time to look at. We just see the edge of Rihanna's dress. The Terminal Area: In this area we see Rihanna’s body, and text which appeals to the audience significantly. Naturally the readers focus first on the Primary Optical Area, and horizontally downwards to the Terminal Area. This is called Reading Gravity.
- 6. Genre Codes & Conventions The style of the magazine is very sophisticated, and elegant. We recognise this as the magazine cover is very simple, and not over done with text and pictures. The cover provides the information the audience need, such as magazine name, who the magazine is focusing on in this issue and also a tag line and a quote from the exclusive interview with Rihanna. This style is very conventional in high end fashion magazines. The front cover will always be very appealing on the eye, and very themed. The language is formal, no slang is included as again this is for an older female audience. The audience is immediately drawn to the magazine once they have seen Rihanna, and what magazine it is. The colours are also appealing to a female as they are very basic colours no bright extravagant colours that would not suit the style. This is use of anchorage as it anchors the audience into the magazine. Rihanna is also wearing a very loose, spring dress which also intrigues the female audience as this audience will be highly interested in fashion. Her make up is flawless and we can see her tattoos which are displayed on her neck and under her breast. This all anchors the female audience. A high end fashion magazine will always have an A List celebrity on there front cover, as it automatically makes the magazine sell as the audience love seeing them!