Ppt ask-me-summary
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The document discusses the 'Ask Me' framework aimed at enhancing agricultural extension services for farmers by providing demand-driven, market-oriented, and credible information. It outlines key elements such as understanding the audience, offering practical solutions, delivering key messages effectively, and evaluating improvements at each step. The framework aims to empower extension providers to better assist farmers in accessing relevant information.
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Ppt ask-me-summary
- 1. “ASK ME” Making Ag Extension more effective Mark Bell
- 2. The problem? Poor farmers lack access to information
- 3. The need? Demand-driven, market-oriented extension delivering credible, relevant information.
- 4. The means? ASK ME. A framework for effective extension.
- 5. What are the elements of ASK ME?
- 6. A? Audience
- 7. A? Audience Who are they? What do they need and want?
- 8. S? Solution
- 9. S? Solution What is practical and relevant to meet the needs?
- 10. K? Key Message
- 11. K? What do people need to know to make the change? Key Message
- 12. M? Message form and delivery
- 13. M? How can the message be best packaged and delivered? Message form and delivery
- 14. E? Evaluation
- 15. E? How can each step be improved? Evaluation
- 17. We work with extension providers so they are more • market-oriented, • demand-driven and • entrepreneurial Helping you help farmers.
- 18. Want to learn more? Visit the University of California Davis, International Ag Extension Academy: http://AgExtOnline.com