Ppt ch03
- 1. Web Design Principles 5th Edition Chapter Three Planning the Site
- 2. Objectives When you complete this chapter, you will be able to: • Understand the Web site development process • Create a site specification • Identify the content goal • Analyze your audience • Build a Web site development team 2Web Design Principles 5th Ed.
- 3. Understanding the Web Site Development Process
- 4. Understanding the Web Site Development • You need a good project plan • Larger projects need a project manager • Adopt a development framework • The project life cycle encompasses the entire project from start to finish 4Web Design Principles 5th Ed.
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- 6. • The client presents the requirements for the site • Requirements are the list of customer needs • The project team breaks the requirements down to tasks • The team prepares a project specification that contains: – Page layout sketches – Audience definition – Technical requirements Requirements and Specification 6Web Design Principles 5th Ed.
- 7. • User analysis guides the design of site content • Goal is to create meaningful content navigation • Taxonomy is a classification and naming of contents in a hierarchy • The taxonomy of the site structures the topic hierarchy and navigation Information Design and Taxonomy Creation 7Web Design Principles 5th Ed.
- 8. • Designers prepare sketches and page mockups to represent page layouts • All page layouts start with a mockup • Mockups can be easily edited based on feedback • Wireframes document a more stable page design • Wireframes offer a more complete view of what the final design will look like Graphic Design and Page Template Creation 8Web Design Principles 5th Ed.
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- 11. • Construction begins when the design stage is mostly complete • This stage includes technical development of the site • Some testing will occur during this stage Construction and Content Development 11Web Design Principles 5th Ed.
- 12. • Quality assurance validates the technology of the site • User testing validates the design • Cross-platform testing and usability testing ensure users can access content easily Quality Assurance and User Testing 12Web Design Principles 5th Ed.
- 13. • The site is published to the Web • Promotion of the site begins Publishing and Promotion 13Web Design Principles 5th Ed.
- 14. • Starts when the site goes live and continues throughout the life of the project Ongoing Maintenance 14Web Design Principles 5th Ed.
- 15. Creating a Site Specification
- 16. • Who is the client for the site? • Can you write a two- or three-paragraph mission statement that briefly states the site’s goals? • What do you envision as the goal of the site? • What do you (or your company or organization) hope to gain from creating and maintaining a Web site? • What are the requirements for the Web site? Creating a Site Specification 16Web Design Principles 5th Ed.
- 17. • Are the requirements feasible? • How will you judge the success of the site? • Who is the target audience? • What are the limiting technical factors? • What is the budget? • Is this a new site or an upgrade? Creating a Site Specification 17Web Design Principles 5th Ed.
- 18. Identifying the Content Goal
- 19. • Examine closely what type of site you are building • Your objectives and your users’ objectives may be quite different • Adopt your users’ perspective • Think about the type of content you’re presenting and look to the Web for examples of how best to present it Identifying the Content Goal 19Web Design Principles 5th Ed.
- 20. • Types of Web sites: – Billboard – Publishing – Portal – Special interest – Blog – Social networking Identifying the Content Goal 20Web Design Principles 5th Ed.
- 21. – Wikis – RSS – Virtual gallery – E-commerce, catalog, online shopping – Product support – Intranet/Extranet Identifying the Content Goal 21Web Design Principles 5th Ed.
- 23. • Produce an audience definition: – What is it that users want when they come to your site? – How can you attract them and entice them to return for repeat visits? – What type of computer and connection speed do your typical visitors have? Analyzing Your Audience 23Web Design Principles 5th Ed.
- 24. • Who are the typical members of your audience? – Are they male or female? – What level of education do they have? – What is their reading and vocabulary level? – What level of technical aptitude do they have? • Why do people come to your site? – Do they want information? – Do they want to download files? – Are they looking for links to other Web sites? Analyzing Your Audience 24Web Design Principles 5th Ed.
- 25. • Web analytics are statistics gathered by Web servers • Reporting tools can analyze the statistics • You can track user activity on your Web site • You can see where your visitors come from and which pages they like the best Using Web Analytics 25Web Design Principles 5th Ed.
- 26. • Think about where users are located and what their technology level might be • Test in different environments and with different technologies • Consider the physical capabilities of your users Identifying Technology Issues and Accessibility Constraints 26Web Design Principles 5th Ed.
- 27. You can identify accessibility constraints • Review the WCAG 2.0 and section 508 guidelines • In new sites, plan for accessibility • In existing sites, assess the current accessibility • Look to other real-life accessibility implementations Identifying Technology Issues and Accessibility Constraints 27Web Design Principles 5th Ed.
- 28. • Try to use software that matches the complexity needs of your site • Move up to more advanced tools as your skills grow • Learn to use graphics tools as well • Look to shareware and freeware options Identifying Software Tools 28Web Design Principles 5th Ed.
- 29. Building a Website Development Team
- 30. • Project managers • HTML developers • Designers • Writers and information designers • Application developers • Database administrators • Server administrators Building a Web Site Development Team 30Web Design Principles 5th Ed.
- 31. • Plan the filename conventions for your site • Find out which operating system your server uses • Make sure file structures are transferable from development machines to the Web server Creating Conventions for Filenames and URLs 31Web Design Principles 5th Ed.
- 32. • File naming conventions vary across operating systems • The ISO 9660 standard works across all operating systems • Leave out special characters • Use the correct file extensions • Use underscores instead of spaces • Use all lowercase letters Naming Files 32Web Design Principles 5th Ed.
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- 34. • Complete URLs are the unique address of a file on the Web Using Complete or Partial URLs 34Web Design Principles 5th Ed.
- 35. • Partial URLs locate a file that resides on your own computer or server <a href="laptop.htm">link text</a> Using Complete or Partial URLs 35Web Design Principles 5th Ed.
- 36. • You build a site on a development computer but host it on a different computer • The files for your Web site must be transferred from the development computer to the hosting computer • Your file structure must be transferable • Use relative paths to indicate file locations Setting a Directory Structure 36Web Design Principles 5th Ed.
- 37. • All files are contained in the same folder Single Folder Structure 37Web Design Principles 5th Ed.
- 38. • Content is separated into different folders Hierarchical Folder Structure 38Web Design Principles 5th Ed.
- 39. • Plan your site by creating a storyboard flowchart • The flowchart shows structure logic and taxonomy • This is an important planning step • You can visualize and refine your site design Creating a Site Storyboard 39Web Design Principles 5th Ed.
- 40. • Think about your users’ information needs • How should your information design map look? • Review the following sample structures and adapt them to information needs Organizing Information Structure 40Web Design Principles 5th Ed.
- 41. Linear Structure 41Web Design Principles 5th Ed.
- 42. Tutorial Structure 42Web Design Principles 5th Ed.
- 43. Web Structure 43Web Design Principles 5th Ed.
- 44. Hierarchical Structure 44Web Design Principles 5th Ed.
- 45. Cluster Structure 45Web Design Principles 5th Ed.
- 46. Catalog Structure 46Web Design Principles 5th Ed.
- 47. Publishing Your Web Site
- 48. • The Web hosting service hosts your Web site • Select a Web hosting service appropriate to the size of your Web site • Check for the following features – DSL and cable access – Accessible technical support – E-mail addresses – SQL database support – Secure socket layer support Choosing a Web Hosting Service Provider 48Web Design Principles 5th Ed.
- 49. Registering a Domain Name 49Web Design Principles 5th Ed.
- 50. • Is the Web host local or national? • What are the details of the different hosting packages? • Are there bandwidth limits for the number of visitors your site receives per month? • Does the Web host offer technical support? • How many e-mail addresses do you get? • Does the Web host provide software and offer support for the latest connection technologies? • Does the Web host offer enhanced services? Web Hosting Service Comparison Checklist 50Web Design Principles 5th Ed.
- 51. • To publish pages on the Web, you must send your HTML code, images, and other files to the Web server • FTP software let you transfer the files • Some HTML-editing software has built-in FTP • There are many shareware and freeware FTP programs to choose from Uploading Your Files with FTP 51Web Design Principles 5th Ed.
- 52. • Multiple browsers • Multiple operating systems • Connection speeds • Display types • Link testing Testing Your Web Site 52Web Design Principles 5th Ed.
- 53. • Vary your subjects • Formalize your testing • Develop a feedback form Usability Testing 53Web Design Principles 5th Ed.
- 54. • A successful Web site is the result of careful planning • Become familiar with the Web development lifecycle • Start with pencil and paper • Write a site specification document • Identify the content goal • Analyze your audience • An effective site is a team effort Summary 54Web Design Principles 5th Ed.
- 55. • Create portable filename conventions • Create an information structure for your site • Shop carefully when seeking a Web host • Learn to use FTP software • Test, test, test! Summary 55Web Design Principles 5th Ed.