Digital Marketing
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The document provides a history of the development of digital marketing and the internet from the 1960s to present day. It begins with the creation of ARPANET, the first packet switching network, in 1969. It then outlines key events and innovations from each decade that progressed the internet and rise of digital marketing, including the creation of email in the 1970s, the world wide web in 1989, the dotcom boom and bust in the 1990s and 2000s, and the rise of social media platforms from 2004 onward. The document emphasizes that digital marketing is about understanding people and how they use technology to build relationships and drive sales.
Digital Marketing
- 1. Understanding DIGITAL Marketing Presented by Amandeep Kaur PGDM II Roll No. 15
- 3. • At the height of cold war • The US Defense department commissions ARPANET • The world’s first packet switching network • At 10.30 pm October 29, 1969 the message was sent over the ARPANET • So began the evolution of computers as we know them • From the number crunchers to social platforms • So how did we get from this?
- 4. The 70s First “Network” email sent 1976 The queen sends her first email (to an army base) 1978 First spam message sent
- 5. The 80s 1982 Smiley – culture kick started 1984 First.com introduced 1989 Tim Berners-Lee invents the www
- 6. The 90s 1994 Easynet opens UK’s 1st cyber café 1995 Amazon.com ebay.com 1996 Internet explorer Netspace 1998 Lastminute.com Google
- 7. 2000 Dotcom bust 2001 • Easynet is UK provider to DSL services over an unbundled local loop • WIKIPEDIA 2004 • Facebook 2005 • Youtube 2006 • Twitter
- 8. Today • Over 100 million websites • 74% are in the commercial or .com domain • 1.5 billion people online • That’s 1 in 5 people worldwide • Internet access is as important as water and electricity • 71% of small businesses cannot survive for longer than a day without the internet • The internet has transformed the world
- 9. • It’s all about people (Marketers) connecting with other people (consumers) to build relationships and ultimately drive sales. • Digital marketing is not about understanding the underlying technology, but rather about understanding people, how they’re using that technology, and how you can leverage that to engage with them more
- 10. Digital consumer • Welcome to the world of digital native • To young people today these aren’t merely digital tools, they are essential, seamlessly integrated elements of their daily lives. • Digital consumer are insistent, impatient, demanding, multi-tasking information junkies. • They are the mass market of tomorrow
- 17. Website intelligence and return on investment
- 18. • It is one of the most powerful elements in digital marketing toolbox. • It lets you communicate easily with your customers on a personal level through a universally accepted digital medium. • E-mail marketing is an e-mail sent to a customer list that usually contains a sales pitch and a call to action. • This could as simple as encouraging the customer to click on a web link embedded in the e-mail.
- 21. • Draw on what you already know • Don’t jump in unprepared • Look, Listen and Learn • Be open, honest and authentic • Be relevant, interesting and entertaining • Don’t push and a spammy message • Respect Rules • Respect People • Respond to Feedback
- 22. PowerAde Never Give Up 2007 Will Cullen Triathlon Challenge • videos adsWill Cullen's 2nd Powerade TV ad.flv