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FUNDAMENTALS OF
HYPOTHESIS TESTING
- BY MONIDEEPA MULLICK
M.COM(ACCOUNTING & FINANCE), PGDM(BUSINESS ANALYTICS)
Introducing with some important terms
• Population  all possible values
• Sample  a portion of the population
• Statistical inference  generalizing from a sample to
a population with calculated degree of certainty
• Two forms of statistical inference
– Hypothesis testing
– Estimation
• Parameter  a characteristic of population, e.g., population
mean µ
• Statistic  calculated from data in the sample, e.g., sample
mean ( )x
WHY DO WE
NEED
HYPOTHESIS ?
DEFINITION
Steps for Hypothesis Testing
Draw Marketing Research Conclusion
Formulate H0 and H1
Select Appropriate Test
Choose Level of Significance
Determine Prob
Assoc with Test Stat
Determine Critical
Value of Test Stat
TSCR
Determine if TSCR
falls into (Non)
Rejection Region
Compare with Level
of Significance, 
Reject/Do not Reject H0
Calculate Test Statistic TSCAL
Ppt  hypothesis testing
EXAMPLE: 1
EXAMPLE: 2
EXAMPLE: 3
TYPE I AND TYPE II ERROR
LETS UNDERSTAND WITH AN
INTERESTING EXAMPLE
TYPE I AND TYPE II ERROR
CONCLUSION
LETS SEE HOW ARE HYPOTHESIS DRAWN IN OTHER
STATISTICAL TOOLS
Ppt  hypothesis testing

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Ppt hypothesis testing

  • 1. FUNDAMENTALS OF HYPOTHESIS TESTING - BY MONIDEEPA MULLICK M.COM(ACCOUNTING & FINANCE), PGDM(BUSINESS ANALYTICS)
  • 2. Introducing with some important terms • Population  all possible values • Sample  a portion of the population • Statistical inference  generalizing from a sample to a population with calculated degree of certainty • Two forms of statistical inference – Hypothesis testing – Estimation • Parameter  a characteristic of population, e.g., population mean µ • Statistic  calculated from data in the sample, e.g., sample mean ( )x
  • 5. Steps for Hypothesis Testing Draw Marketing Research Conclusion Formulate H0 and H1 Select Appropriate Test Choose Level of Significance Determine Prob Assoc with Test Stat Determine Critical Value of Test Stat TSCR Determine if TSCR falls into (Non) Rejection Region Compare with Level of Significance,  Reject/Do not Reject H0 Calculate Test Statistic TSCAL
  • 10. TYPE I AND TYPE II ERROR
  • 11. LETS UNDERSTAND WITH AN INTERESTING EXAMPLE TYPE I AND TYPE II ERROR
  • 12. CONCLUSION LETS SEE HOW ARE HYPOTHESIS DRAWN IN OTHER STATISTICAL TOOLS