![References
Abdullah, M. H., & Rashid, N. R. N. A. (2012). The implementation of corporate social responsibility (CSR) programs and its impact on employee
organizational citizenship behaviour. International Journal of Business and Commerce, 2(1), 67-75.
Basu, K., & Palazzo, G. (2008). Corporate social responsibility: A process model of sense making. Academy of management review, 33(1), 122-136.
Dahlsrud, A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corporate social responsibility and environmental
management, 15(1), 1-13.
Davis K, Blomstrom RL. Business and Society: Environment and Responsibility [M]. New York: McGraw-Hill 1975
Hopkins, M. (2003). The planetary bargain: corporate social responsibility matters Earthscan Publications Ltd.
Khoury, G., Rostami, J., & Turnbull, P. L. (1999). Corporate social responsibility: Turning words into action. Conference Board of Canada.
Kotler, P. (1994). Marketing management, analysis, planning, implementation, and control, Philip Kotler.
Matten, D., & Moon, J. (2008). “Implicit” and “explicit” CSR: A conceptual framework for a comparative understanding of corporate social
responsibility. Academy of management Review, 33(2), 404-424.
Mohr, L. A. (1996). Corporate social responsibility: Competitive disadvantage or advantage. In Proceedings of the 1996 Marketing and Public Policy
Conference, edited by Ronald Paul Hill and Charles Ray Taylor, Chicago: American Marketing Association (Vol. 48, p. 49).
Mohr, L. A., Webb, D. J., & Harris, K. E. (2001). Do consumers expect companies to be socially responsible? The impact of corporate social
responsibility on buying behaviour. Journal of Consumer affairs, 35(1), 45-72.
Pivato, S., Misani, N., & Tencati, A. (2008). The impact of corporate social responsibility on consumer trust: the case of organic food. Business ethics:
A European review, 17(1), 3-12.
Rong-Jia, S. U., & Xiao-Wen, J. I. E. (2015). Literature Review on Corporate Social Responsibility.
Sen, S., & Bhattacharya, C. B. (2001). Does doing well always lead to doing better? Consumer reactions to corporate social responsibility. Journal of
marketing Research, 38(2), 225-243.
Waddock, S. A., & Graves, S. B. (1997). The corporate social performance-financial performance link. Strategic management journal, 303-319.
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Ppt of csr
- 1. RAVI SHANKAR GUPTA AMIT RAJ MBA INSTITUTE OF ENGINEERING &TECHNOLOGY,LUCKNOW
- 2. INTRODUCTION ABOUT CSR The term Corporate Social Responsibility or CSR has been defined as under, but is not limited to: Projects or programs with reference to activities that are specified in the Schedule; or Projects or programs related to activities undertaken by the Board in pursuance of recommendations of the CSR Committee according to the declared CSR policy subject to the condition that such policy covers subjects explained in the Schedule
- 3. INTRODUCTION : A number of studies have manifested the benefits generated by fulfilling social responsibilities. Positive brand image and reputation can be created through corporate social activities. It is also an innovative means for companies to enhance relationship with customers. The purpose of this study is to show how CSR has been defined, what dimensions of CSR has been empirically tested and what outcomes can be yielded from fulfilling CSR based on the content analysis of existing CSR literature.
- 4. OBJECTIVE : To study the concept of Corporate Social Responsibility (CSR) & sort out its dimensions.
- 5. RESEARCH METHODOLOGY The present study was exploratory research based on literature review on Corporate Social responsibility. The research papers reviewed by researchers were taken from different journals available offline and online
- 6. WHAT TYPES OF COMPANY INVOLVED? Corporate Social Responsibility is required for all companies viz. private limited company, limited company. The Companies with net worth of Rs.500 crores or greater, or with a turnover of Rs.1000 crores or greater, or with a net profit of Rs. 5 crores or greater are necessary to constitute a CSR committee.
- 7. CSR COMMITTEE AND POLICY All qualifying company required to have a CSR committee are required to spend at least 2% of its average net profit for the directly preceding 3 financial years on CSR activities. Additionally, the qualifying company shall be necessitated to comprise a committee (CSR Committee) of the Board of Directors (Board) comprising of 3 or more directors. The CSR Committee will prepare and recommend to the Board, a policy which will specify the activities to be undertaken (CSR Policy); advocate the amount of expenditure to be incurred on the activities referred and monitor the CSR Policy related to the company.
- 8. Activities permitted under Corporate Social Responsibility (CSR) Eradicating extreme hunger and poverty Promotion of education Promoting gender equality and empowering women Reducing child mortality Improving maternal health Combating human immunodeficiency virus, acquired, immune deficiency syndrome, malaria and other diseases Ensuring environmental sustainability Employment enhancing vocational skills, social business projects
- 9. DIMENSIONS OF CSR Environmental Social Economic Stakeholder Voluntariness
- 10. CONCLUSION There are different argument in favour and against of CSR. Some favour CSR activities whereas others are against as they argued that business aim is to earn profit only. All qualifying company required to have a CSR committee are required to spend at least 2% of its average net profit for the directly preceding 3 financial years on CSR activities. There are different dimensions of CSR namely social, economical, stakeholder, environmental and voluntaries.
- 11. References Abdullah, M. H., & Rashid, N. R. N. A. (2012). The implementation of corporate social responsibility (CSR) programs and its impact on employee organizational citizenship behaviour. International Journal of Business and Commerce, 2(1), 67-75. Basu, K., & Palazzo, G. (2008). Corporate social responsibility: A process model of sense making. Academy of management review, 33(1), 122-136. Dahlsrud, A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corporate social responsibility and environmental management, 15(1), 1-13. Davis K, Blomstrom RL. Business and Society: Environment and Responsibility [M]. New York: McGraw-Hill 1975 Hopkins, M. (2003). The planetary bargain: corporate social responsibility matters Earthscan Publications Ltd. Khoury, G., Rostami, J., & Turnbull, P. L. (1999). Corporate social responsibility: Turning words into action. Conference Board of Canada. Kotler, P. (1994). Marketing management, analysis, planning, implementation, and control, Philip Kotler. Matten, D., & Moon, J. (2008). “Implicit” and “explicit” CSR: A conceptual framework for a comparative understanding of corporate social responsibility. Academy of management Review, 33(2), 404-424. Mohr, L. A. (1996). Corporate social responsibility: Competitive disadvantage or advantage. In Proceedings of the 1996 Marketing and Public Policy Conference, edited by Ronald Paul Hill and Charles Ray Taylor, Chicago: American Marketing Association (Vol. 48, p. 49). Mohr, L. A., Webb, D. J., & Harris, K. E. (2001). Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behaviour. Journal of Consumer affairs, 35(1), 45-72. Pivato, S., Misani, N., & Tencati, A. (2008). The impact of corporate social responsibility on consumer trust: the case of organic food. Business ethics: A European review, 17(1), 3-12. Rong-Jia, S. U., & Xiao-Wen, J. I. E. (2015). Literature Review on Corporate Social Responsibility. Sen, S., & Bhattacharya, C. B. (2001). Does doing well always lead to doing better? Consumer reactions to corporate social responsibility. Journal of marketing Research, 38(2), 225-243. Waddock, S. A., & Graves, S. B. (1997). The corporate social performance-financial performance link. Strategic management journal, 303-319. http://smallbusiness.chron.com/five-dimensions-corporate-social-responsibility-54700.html https://www.indiafilings.com/learn/corporate-social-responsibility-companies-act/
- 12. THANK YOU