PPT OF Search engine optimazation.pdf
- 2. INTRODUCTION What is SEO Need of SEO Search Engine in Market SEO Tools SEO Techniques & Strategies SERP Advantages of SEO
- 3. SEO stands for “Search Engine Optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. WHAT IS SEO
- 4. NEED OF SEO The majority of search engine users (more than 70%) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions. www.lead-tronics.com
- 6. SEO TOOLS GOOGLE SEARCH CONSOLE: TOP SEO TOOL AHREFS: SEO KEYWORD TOOL SEMRUSH: MARKETING SEO TOOLS KWFINDER: SEO KEYWORD TOOL MOZ PRO: SEO SOFTWARE UBERSUGGEST: KEYWORD TRACKING TOOL WOORANK: SEO RANKING TOOL
- 7. IMPORTANT SEO TECHNIQUES OF 2022 Understand Your Site’s Core Web Vitals Optimize for Google Passage Ranking Focus on Featured Snippets Learn the EAT Principle Support Long-Tail Keyword Phrases Update Old Content Focus on User Experience Don’t Forget About Images Build Up Your Backlinks
- 8. SEO STRATEGIES Keyword Targeting Metadata Backlinks Technical SEO SEO Metrics www.lead-tronics.com
- 9. SERP SERPs typically contain two types of content “Organic” results and paid results. Organic results are listings of web pages that appear as a result of the search engine’s algorithm. Search engine optimization professionals, commonly known as SEOs, specialize in optimizing web content and websites to rank more highly in organic search results. www.lead-tronics.com
- 10. ADVANTAGES OF SEO Rank Organically Long-term Marketing Strategy Provides Better User Experience Build Relationships With Other Websites Allows for Quality Traffic Promotes Brand Awareness www.lead-tronics.com
- 11. 23, 5th Floor, B Wing, Downtown City Vista, Kharadi, Pune - 411014 8484040734 www.lead-tronics.com contact@lead-tronics.com CONTACT US
- 12. THANK YOU!