This document discusses key performance indicators (KPIs) for public relations agents. It provides information on developing KPIs, including identifying key result areas, tasks, and methods for measuring results. The document recommends that KPIs be clearly linked to strategy and provide answers to important questions. It also cautions that too many KPIs should not be created and that KPIs should change based on goals. Various types of KPIs are defined, and the document provides a link to additional KPI materials on a website.