This document discusses key performance indicators (KPIs) for a public relations director position. It provides information on developing KPIs, including defining objectives, key result areas, tasks, and methods for measuring results. The document recommends that KPIs be clearly linked to strategy and provide answers to important questions. It also lists types of KPIs such as process, input, output, leading, and lagging KPIs. Steps are outlined for creating a KPI system for a PR director role and common mistakes to avoid, such as having too many KPIs. Additional KPI materials can be found on the kpi123.com website.