PR Reloaded
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Social media has changed the practice of disciplines like PR, marketing and advertising by enabling two-way conversations between organizations and customers on the internet. It has empowered new influential voices and requires a shift from one-way communication to engagement and dialog. PR has become more relationship-focused and relies on new channels like social networks, blogs and live chats to share information, products and events with customers in a transparent, creative and proactive manner.
PR Reloaded
- 1. S o c i a l M e d i a c h a n g e d t h e g a m e
- 2. Social Media have forced different disciplines such as PR, Marketing and Advertisement to adapt their practice to the new web wold. Social Media is anything that uses the Internet to enable conversations between people.
- 3. “The web has changed everything. And the Social Media Web is empowering a new class of authoritative voices that we cannot ignore”. B. Solis and D Breakenridge (2009)
- 6. There are no more monologues. Now, it is all about dialogues. Participation between customer and an organisation. “listeners make the best conversationalists”
- 7. PR is a “two way street” (Ive Lee) PR New influencers Customer PR Traditional Media customerPR customers Customer PR R e l a t i o n s h i p s
- 8. Live chat mail Organisation’s Blog New products Tips Events
- 11. Information is for 24/7 creative proactive effective Updating The future of business lies in people
- 12. References Putting the Public Back in Public Relations : How Social Media is Reinventing the Aging Business of PR Brian Solis and Deirdre Breakenridge Pearson, New Jersey, 2009. Marketing Public Relations : A Marketer’s Approach to Public Relations and Social Media Gaetan T. Giannini, Jr. Ed. Pearson, New Jersey, 2010. Online Public Relations: A practical guide to developing an online strategy in the world of social media. David Phillips and Philip Young Kogan Page, London 2009. Social Media and Public Relations: Eight New Practices for the PR Professional Deirdre K. Breakenridge Pearson, New Jersey, 2012. Public Relations: A Values-Driven Approach 5th Edition David W. Guth and Charles Marsh Pearson, Boston, 2012. PR 2.0: New Media, New Tools, New Audiences (Google eBook) Deirdre K. Breakenridge Pearson, 2008