The document summarizes photos taken in Macachín, Argentina that show examples of linguistic landscapes in the town. It describes two stores that use languages other than Spanish in their names: a new bar named following a process of globalization uses English in its name to seem fashionable and innovative, and a bar serving traditional beer uses a German name related to beer and the country, as many of Macachín's ancestors lived in Germany. Both names demonstrate feelings of fashion and being innovative for the town while also connecting to the origins of its people.