Practical Product Management - Product Definition - NIMBLE FRAMEWORK
- 2. TOPICS 2 HOW TO DEFINE A PRODUCT Prioritisation - To be or not to be User Needs and wants and Struggles Identify user needs - why do we need the product VROOM - The art of sizing Ask the question Why? Ask the question Why 5 times What is Product Management and what it is not User centric product design Data enabled product design A/B testing and the 'C' How to eat the elephant Art of trialing a Product MVP Demistified External guest speakers - ad-hoc schedule Define the product concept The One Thing Untangle the spaghetti Creating a Product roadmap How to write great user stories MVP or PoC or Prototype - myths Demistified How to measure and iterate and discard Importance of Meaningful User Actions and how to capture them How to run a successful design sprint How UX Design integrates with Agile and Scrum Demistified - if we build it they will come Microservices as a Product Product of products 31/03/2019
- 3. 3 PRODUCT DEFINITION OBJECTIVE: I WANT TO BE ABLE TO CLEARLY DEFINE MY PRODUCT ON ONE PAGE 31/03/2019
- 4. 31/03/2019 4 PRODUCT DEFINITION – SIX STEP PROCESS
- 5. 5 PRODUCT DEFINITION 31/03/2019 ? WHAT IS THE CORE PURPOSE OF THE PRODUCT ? WHAT USER NEEDS IT ADDRESSES ? WHAT USER STRUGGLES IT ALLEVIATES PURPOSE ? WHAT JOB IT DOES THAT NEEDS DOING
- 6. 6 PRODUCT DEFINITION 31/03/2019 ? WHO ARE THE PRIMARY USERS OF THE PRODUCT The main beneficiary ? WHO ARE THE SECONDARY USERS OF THE PRODUCT Supports the main beneficiary ? WHO ARE THE TERTIARY USERS OF THE PRODUCT Main beneficiary of the By-Products USERS
- 7. 7 PRODUCT DEFINITION 31/03/2019 ? WHAT ARE THE KEY USER WANTS I want to go on a holiday ? WHAT ARE THE KEY USER NEEDS What I really need is to de-stress myself, need a break, a get away (from what?) ? WHAT ARE THE KEY USER STRUGGLES If only someone could … just sort something out for me… please! USER NEEDS
- 8. 8 PRODUCT DEFINITION 31/03/2019 ? WHAT SHOULD THE PRODUCT BE ABLE TO DO ? IS IT REALLY NECESSARY ? DOES IT ADDRESS A USER NEED, WANT OR STRUGGLE PRODUCT FUNCTIONS ? WHO WILL IT SERVICE
- 9. 9 PRODUCT DEFINITION 31/03/2019 ? WHAT ARE THE INDICATORS OF PRODUCT SUCCESS ? CAN YOU MEASURE THEM ? CAN YOU AFFORD THEM SUCCESS ? DO THEY ALIGN TO CORE PURPOSE AND USER NEEDS
- 10. 10 PRODUCT DEFINITION 31/03/2019 ? HOW SECURE THE PRODUCT NEEDS TO BE ? WHEN WOULD YOUR USERS GENERALLY NEED TO USE THE PRODUCT ? HOW TRACEABLE THE USER OR PRODUCT ACTIVITIES NEED TO BE THE FOUNDATION ? WHAT IS THE LIKELY PRODUCT REACH? 10, 100, 1000 or millions OF USERS ? WHICH GEOGRAPHICAL AREA YOUR USERS ARE LIKELY TO BE BASED
- 11. PRODUCT DEFINITION 3/31/2019 11 PRIMARY USER: SECONDARY USER: TERTIARY USER: TOP FIVE PRODUCT FUNCTIONS TOP FIVE USER NEEDS 1 The product must… 1 I must be able to … 2 2 3 3 4 4 5 5 TOP FIVE MEASURES OF SUCCESS TOP FIVE DEFENSIVE/FOUNDATION NEEDS 1 1 SECURITY: 2 2 AVAILABILITY: 3 3 AUDITABILITY: 4 4 SCALEABILITY: 5 5 GEOGRAPHIC REACH: CORE PURPOSE PRODUCT DEFINITION - PRODUCT: XYZ <What is the core purpose of the product? What User need it addresses? What user struggle it alleviates? What job it does that needs doing?> <The main beneficiary of the Product> <Supports the main beneficiary> <Main beneficiary of the by-products>
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