Pragmatic Marketing Framework
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The Pragmatic Marketing Framework provides a market-driven model for managing and marketing technology products. It outlines key strategic and tactical components including developing a distinctive competence, sizing the market, determining pricing, positioning the product, creating a sales process, and acquiring and retaining customers. The framework also includes operational metrics, product portfolio management, roadmapping, launch planning, and channel support tactics.
Pragmatic Marketing Framework
- 1. Pragmatic Marketing Framework ® A Market-Driven Model for Managing and Marketing Technology Products Business Marketing Positioning Case Plan Distinctive Market Sales Customer Pricing Competence Sizing Process Acquisition Market Product Buy, Build Market Customer Research Performance or Partner Requirements Retention Market Operational Product Product Launch STRATEGIC Problems Metrics Portfolio Roadmap Plan TACTICAL Market Quantitative Product Product Program Sales Channel Analysis Analysis Strategy Planning Strategy Readiness Support Technology Win/Loss User Buyer Channel Presentations Innovation Assessment Analysis Personas Personas Training & Demos Competitive Use Success Collateral & "Special" Analysis Scenarios Stories Sales Tools Calls Release Thought White Event Milestones Leaders Papers Support Lead Competitive Answer Generation Write-Up Desk (480) 515 -1411 ■ www.PragmaticMarketing.com ■ © 1993-2007 Pragmatic Marketing, Inc. The Industry Standard for Technology Product Management and Marketing