predalytics7a Intro&Concept
- 1. predalytics Moving from measurement to action predalytics
- 2. predalytics Predalytics Practice Focus — “Key Account” planning tool in the B2B space — Identify & weigh key factors for "rising" Partners — Identify & weigh key factors for "falling” Partners — Identify investment or divestment in your practice — ExecutiveView for Partner Program development
- 3. predalytics THE CONCEPT Measurement to Action
- 4. predalytics Concept — Create process that generates actionable information and complements existing customer data gathering systems while reducing factors that can lead to bias.
- 5. predalytics Partner Experience Metrics Current State Partner Experience Social Research Observe Measure Process Aggregate Correlate Segment or Cluster Loyalty Satisfaction One Number
- 6. predalytics Partner Experience: Challenge Partner Experience The current process is to develop a program that delivers one number but all the weight and management attention goes to that number “We have gotten very good at creating survey programs that return great scores…” … an anonymous industry analyst, 2012
- 7. predalytics Partner Experience Metrics Predalytics Proposed State Partner Experience predalytics One time through the process
- 8. predalytics Partner Experience Metrics Predalytics Initial State Partner Experience predalytics Second time through the process
- 9. predalytics Partner Experience Metrics Current State Rinse and Repeat Partner Experience Observation insightsPredalytics Action