The document discusses the roles of destination management organizations (DMOs) in emergency preparedness. It notes that hotels are often built in disaster-prone areas, yet are frequently rebuilt in the same locations without sufficient mitigation measures. A better relationship between DMOs and emergency managers could help tourism developers prepare for and recover from disasters more quickly without affecting tourist attraction. DMOs can assist by maintaining visitor communication databases and websites, facilitating housing/shelters during evacuations, and managing media relations to present a unified message and help rebuild brand reputation after declaring an incident over. The presentation then provides an overview of the organizational structure of one DMO and chamber of commerce on Catalina Island.