Preparing to write a case and teaching note
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The document outlines the essential components and structure of writing a good story and a case study, emphasizing engaging beginnings, plots, and captivating characters for stories, and factual descriptions with decision-making elements for cases. It discusses the purposes of writing cases, various potential audiences, and sources for case material, while detailing key elements of writing and teaching notes, including structure, style, and editing. Additionally, it highlights the importance of research and authorizations in the case-writing process.
Preparing to write a case and teaching note
- 2. A GOOD STORY HAS: • A CATCHING AND ENGAGING BEGINNING • A GOOD PLOT • A CONTEXT AND TIME LINE • CAPTIVATING CHARACTERS • EVOCATIVE DESCRIPTION OF SITUATIONS • CONVERSATIONS • SURPRISING OR INTERESTING CLOSING • AN ENCOMPASSING TITLE
- 3. ADDITIONALLY, A CASE HAS: • A PROTAGONIST • FACTS AND NUMBERS • HEADINGS AND SUBHEADINGS • TABLES AND FIGURES • EXHIBITS • A DECISION FORK • TEACHING NOTE
- 4. WHAT IS A CASE? • IT IS A FACTUAL DESCRIPTION OF A PROBLEMATIC SITUATION THAT REQUIRES A READER TO ANALYSE THE SITUATION AND TO MAKE AN INFORMED DECISION
- 5. A problem
- 6. WHY TO WRITE A CASE? • TO STRENGTHEN MY TEACHING • TO DEVELOP A COURSE • TO FILL A GAP • TO HELP THE PROFESSION • TO MEET INSTITUTIONAL REQUIREMENTS • TO DEVELOP SCHOLARSHIP • TO HELP IN ACCREDITATION • TO MAKE MONEY
- 7. WHO IS YOUR AUDIENCE? • UNDERGRADUATE STUDENTS • MBA STUDENTS (1ST TERM/6TH TERM) • EXECUTIVES • TEXT BOOK • ???
- 8. WHAT IS YOUR PURPOSE? • ANALYSIS • PROBLEM SOLVING • ILLUSTRATION • THEORY DEVELOPMENT • DRIVING A POINT ACROSS • REINFORCEMENT OF ACQUIRED LEARNING • IN THE BEGINNING OF THE COURSE • IN THE MIDDLE OF THE COURSE • TOWARDS THE END OF THE COURSE • TOWARDS THE END OF THE PROGRAMME • AS A CAPSTONE CASE
- 9. SOURCES OF A CASE LEAD • A STUDENT • AN ALUMNUS • AN MDP PARTICIPANT • CONSULTING ASSIGNMENT • RESEARCH DATA • A FRIEND OR FAMILY MEMBER • BUSINESS PRESS • SOCIAL CIRCUIT
- 10. DO YOU HAVE AUTHORISATION • SECONDARY DATA CASE – NO ISSUE • PRIMARY DATA CASE - CRITICAL
- 11. CS FOR THE CASE • CHARACTER • CONFLICT • COMPLICATIONS • CAUSALITY • CONTEXT • CRUCIBLE
- 12. KEY ELEMENTS OF A CASE • THE OPENING • THE COMPANY • THE INDUSTRY • THE PROTAGONIST • THE SITUATION/ THEME • THE PLOT • THE CLOSING • THE EXHIBIT • THE TITLE
- 13. CASE WRITING STYLE • PAST TENSE, THIRD PERSON, JOURNALISTIC • STUDENT FRIENDLY • DESCRIPTIONS AND DIALOGUES • EVOCATIVE AND FLUENT • HEADING AND SUBHEADING • FOCUS ON DESCRIPTION OF CHARACTERS • NUMBERS AND FACTS DISPERSED IN THE CASE • SOMEWHAT MESSY AND AMBIGUOUS
- 14. THE KEY ELEMENTS OF TEACHING NOTE • SYNOPSIS • LEARNING OUTCOMES • TOPICS OF RELEVANCE • DISCUSSION QUESTIONS AND ANSWERS • SESSION PLANNING (TIME LINE) • BLACKBOARD PLAN • THEORETICAL FRAMEWORK • ADDITIONAL INFORMATION AND REFERENCES
- 15. SECONDARY DATA FOR THE CASE • WEBSITE OF THE COMPANY • NEWSPAPER CLIPPINGS • MAGAZINE STORIES • ANNUAL REPORT • INDUSTRY ANALYSIS REPORT • AN EXPERT OR INSIDER • ANY OTHER SOURCE OF INFORMATION
- 16. OBSERVATION OF THE COMPANY AND THE CONTEXT • ARTEFACTS • SETTINGS, BUILDINGS, SURROUNDINGS • PEOPLE INTERACTION • CLEANLINESS, SIGNAGE, UNIFORM, LANDSCAPING • OPERATIONS
- 17. INTERVIEWING THE PROTAGONIST • PREPARE INTERVIEW SCHEDULE • LISTEN (90:10 RATIO) • PROBE • RECORD • OBSERVE FOR UNSAID • USE HIM AS A RESEARCH PARTNER • BE NON-DIRECTIVE • USUALLY TWO INTERVIEWS – LONG AND SHORT • FRAME YOUR QUESTIONS WELL • ADULT – ADULT RELATIONSHIP • PREPARE, PREPARE, PREPARE
- 18. WRITE THE CASE • TRANSCRIBE IT AT THE EARLIEST • SHOW IT TO THE PROTAGONIST • FILL IN THE GAP • USE OBSERVATION AND THE SCRIPT TO WRITE THE CASE • DON’T FOCUS ON EMBELLISHING FIRST; DEVELOP THE SKELETON • ENRICH IT WITH ADDITIONAL INFORMATION • FINALLY EMBELLISH IT • NEVER MISS DATE, LOCATION, STRUCTURE • SOLELY FOR EDUCATIONAL PURPOSE… • WRITE TEACHING NOTE SIMULTANEOUSLY • MOVE BETWEEN CASE AND TN • BE FLEXIBLE
- 19. CASE USE AUTHORISATION • GET THE CONSENT BEFORE DOING THE RESEARCH • GET AGREEMENT ON THE INTERVIEW SCRIPT • CAMOUFLAGE IF DESIRED BY THE PROTAGONIST ANDTHE COMPANY • GET AUTHORISATION TO USE AND PUBLISH THE CASE
- 20. EDITING AND IMPROVING THE CASE • WORK UP TO FIVE DRAFTS • BE VERY CAREFUL ABOUT READABILITY AND GRAMMATICAL CORRECTNESS • CHECK WHETHER TABLES AND FIGURES ARE PRESENTED PROFESSIONALLY • LOOK FOR INCONSISTENCY AND INCONGRUENCE • SHARE IT WITH TWO COLLEAGUES • TEACH IT AT LEAST TWO TIMES • FORGET IT FOR SOME TIME • SHOW THE FINAL VERSION TO THE PROTAGONIST BEFORE FINAL RELEASE • GET IT COPY EDITED BY A PROFESSIONAL
- 21. WHERE DO WE FROM HERE? • CASE B • NEW CASE • RESEARCH • CONSULTING • TRAINING • PROFESSIONAL RELATIONSHIP