UX Presentation 0411 Re-Caffeine
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This document proposes a recycling program called Re-Caffeine that encourages coffee drinkers to recycle coffee cups by giving them points they can redeem for rewards. It includes personas of different types of coffee drinkers - "Hyper Youngsters" who love coffee and sugar, "Place Matters" who go to cafes mainly for the social aspect, and "Ti's coffee, pal" who sees coffee as something to be appreciated. A cultural probe is also proposed to learn more about coffee drinkers, including giving out a gift card, notebook, camera, cups and recycling pictures to collect feedback on.
UX Presentation 0411 Re-Caffeine
- 1. Re-Caffeine 2014. 4. 11 Horyun Song
- 2. Re-Caffeine "Why throw away the coffee cup on the street when you can earn something by throwing it away the right way, recycling.”
- 3. Re-Caffeine Make the myriad of coffee drinkers Care about coffee even when they are done. Encourage them to compete
- 6. User Position Map OldYoung Not really care about coffee Purpose: Coffee Morning-must After meal Because girlfriend wants it Selfie Need caffeine right now For taste & fragrance Curiosity 다방커피 New Frappuccino For the Show Brand loyalty Nothing particular Popstar fans Barrista It’s famous place Cafe=Study Business To chatter Sugar driveHyper Youngsters Place matters Ti’s coffee, pal. No Need
- 7. Hyper Youngsters are young people who drink lots of coffee, love the act of it and effect of sugar and caffeine.
- 8. Place Matters does not really care about coffee, but they regularly go to the cafe out of need and sensibility.
- 9. Ti’s coffee,pal. considers coffee as something to be considered carefully or the meaning it holds.
- 10. No Need does not care nor go to the cafe that much, other than the dire need of social place
- 11. Hyper Youngsters Persona Jenna (Studnet,19) She cannot live without her cup of coffee. She especially likes it with high sugar. A morning without coffee is plain torture. She denies it, but her friends know that jenna is a sugar addict. She is not particularly frugal, but she lives off on pocket money from parents. Thus she cannot buy the expensive brand coffee like Starbucsks all the time. She is as long as there is a cup of coffee, or rather, a cup full of sugar and syrup.
- 12. Place Matters Persona Ricky (Engineer,28) He cannot care less about the taste of coffee . He goes to the cafes because his girlfriend wants to go. Every weekend, she comes up with fresh cafe to go. They will have waffle, macaroon, honey bread with coffee. To be honest, he does not taste any difference from bread. Bread is bread, flour. She tells him that this is place is famous for this and that all the time. He will listen to her talk, all for her. Where she is, he is.
- 13. Cultural Probe 1. $10 Coffee shop gift card 2. DIY notebook & pen (made by me) 3. Disposable camera 4. Disposable coffee cup and cap with Starbucks logo x3 5. Coffee holder, 1 disposable and 1 reusable 6. Pictures of unique recycle bins 7. Clear zip-lock 8. A deck of cards
- 14. Cultural Probe Who are You? ~DIY Notebook~ What is your favourite chatter topic? THE thing that you always talk about with your best friend? Yes, that one. Please summarise your usual chatter. If your favourite actor or actress asks you how would you like your coffee, what would be your answer? How would you like your coffee, usually?
- 15. Cultural Probe Give it Away ~Pictures of Trash Bin~ Give the pictures to anyone you want to and take a picture of note of their reaction.
- 16. Cultural Probe Collect Them ~Clear Zip-lock~ Collect the bottle caps. Beer, juice, coffee… anything. Because they are pretty.
- 17. Cultural Probe Play a Game ~Clear Zip-lock~ Play card game with at least two friends in a public space. Please take a picture or note of the process, facial expressions, who’s the winner…