Emerging Technologies + Demographics: What this Means for Social?
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The document discusses the evolving landscape of social media, emphasizing the need for brands to engage with audiences through meaningful and unique content. It highlights the impact of generational shifts, particularly Gen Z, on social media usage and mentions the dominance of mobile-first platforms. Additionally, it points to the rise of video content and the sharing economy as critical elements for brands to connect authentically with their consumers.
Emerging Technologies + Demographics: What this Means for Social?
- 1. SOCIAL MEDIA FUTURESEmerging Technologies and Demographics: What this Means for Social Media
- 4. SOCIAL MEDIA CONTENTHow it is changing and evolving: make sure your business isn’t left behind.
- 5. SOCIAL MEDIA HAS COME A LONG WAY...
- 6. WE HAVE SAID GOODBYE TO YELLING...
- 7. AND WE HAVE INTRODUCEDMEANING BEYOND MARKETING
- 8. This space is not owned by ‘the people’ THIS SPACE IS… IT NEEDS MEANING!
- 9. GIVE ME A REASON TO LIKE YOU.
- 10. Brands need to find unexpected and imaginative ways to get audiences involved with their story. Only the best will take on a life of their own in social media.
- 12. You have to give your audience something unique that they can't get elsewhere and give them a reason to shout about it.
- 14. The product must remain important, but no longer be front and centre.
- 16. We need to bring the brand to life through tapping into the target market behaviours… Our content should speak directly to our ‘people.’
- 19. Our social media should take on the life of another friend.
- 20. GIVE ME A REASON TO LIKE YOU.
- 21. THE RISE OF GEN ZEmerging Technologies and Demographics: What this Means for Social Media
- 24. Baby Boomers Gen X Gen Y Gen Z Are (becoming) grandparents. Are (becoming) parents with teen kids. Are becoming our important workforce targets; tomorrow’s C- Levels. Are our new teen / impression-ables – tomorrow’s ‘adult’ consumer.
- 25. Z THE RISE OF... MOBILE FIRST MOBILE ONLY
- 26. GEN Z (The Connected) Tech innate: 5 Screens Judiciously Share (GeoLoco Off) Active Volunteers Blended (race and gender) Togetherness Mature Communicate with images Make stuff Have humanity Future focused Realists Want to work for success Collective conscious GEN Y (The Millenials) Tech innate: 2 Screens Radical transparency: Share All Slacktivists Multi-cultural Tolerance Immature Communicate with text Share stuff Have love confidence Now focused Optimists Want to be discovered Team Orientation GEN Z 👉 GEN Y
- 28. PLATFORMS + TECHNOLOGYWhat’s next in social and the business implications
- 29. 1. Facebook 14,000,000 2. YouTube 13,700,000 3. WordPress 5,900,000 4. Instagram 5,000,000 5. Tumblr 4,600,000 6. LinkedIn 3,500,000 7. Blogspot 2,800,000 8. Twitter 2,791,300 9. WhatsApp 2,400,000 10. TripAdvisor 2,000,000 11. Tinder 1,500,000 12. Yelp 1,500,000 13. Snapchat 1,070,000 14. Flickr 680,000 15. Pinterest 340,000 16. Reddit 155,000 17. MySpace 110,000 18. Google Plus 60,000 19. StumbleUpon 48,000 20. Foursquare/Swarm 25,000 21. Digg 18,000 22. Delicious 16,000 what social platforms Aussies are most active on? Updated stats APR 2015
- 32. from real time…
- 33. to INSTANT time…
- 34. FROM REAL TIME TO INSTANT TIME Driven by GEN Z and their use of social / tech Instant Messaging social networks / mobile apps (mobile first)
- 36. VIDEO SHARING + VIEWS INCREASING ON SOCIAL Social video is to become bigger and better and more effective than ever before. In this, long-form video (> 20 mins) and the social branded film will come to life. Adults spend 5x more time watching online video compared to 4 years ago.
- 37. THE GROWTH OF THE SHARING ECONOMY People coming together to increase the value of ‘society’ and ‘community’ Can social play a part in this? Mutual sharing / co-creating / crowd sourcing / co-existing? UBER helped the world wake up to and fall in love with the concept of a ‘share’ economy
- 38. LASTLY…
- 39. Our brand is now a human. Social media breathes life into who it is.
- 40. Our goal is to make sure this human shares meaningful stories that tap into our target markets… creates real connections and uses the platforms where our people are.
- 41. engagement sells. ‘selling’ does not.
- 42. By Slide 3 – I had made a behavioural impact on you… I had made (maybe most of you) LIKE ME a little more, or at least be more engaged with what I was saying before I had even said anything interesting.
- 44. THANK YOU BRIE STEWART HEAD OF SOCIAL brie.stewart@ogilvy.com.au | @BrieParker