Presentation Master Thesis CDC2
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The document presents a model for developing design projects in Colombia's Bottom of the Pyramid population with a focus on co-creation. It includes an agenda outlining the problem statement, objectives, methodology, state of the art, archetypes, model, and validation of the model. It proposes a flexible model called Social Cooking Design that guides the design process from understanding the community's needs to creating solutions that can be sustained over time. The model includes a toolbook with basic social design principles and a toolkit with 57 tools across four phases - comprehend, define, construct, and conserve - to support each step of the design process.
Presentation Master Thesis CDC2
- 1. !"!#$ Model for developing design projects in the Colombian BoP (Bottom of the Pyramid) population with focus on co- creation Jackie Arango Z.
- 2. !"!#$ • Problem Statement • Objectives Agenda • • Methodology State of the art • Archetypes • Giant • Model
- 3. !"!#$ Social innovation is any novel solution to a social problem that is more effective, efficient, sustainable or just fair that the current options. Center for Social Innovation de la Universidad de Stanford
- 4. !"!#$ "Social design" - Design for the Base of the Pyramid Product and services design for people, those products have to be economically, environmentally and socially responsible
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- 8. !"!#$ Absence of projects and design models in Colombia to work with communities
- 9. !"!#$ Why design a model for the Base of the Pyramid? Designers who create products are used to design with trends in personal tastes, they forget that a quarter of the world is populated by people with less purchasing power and higher unmet needs. It is not a unique and definitive model for designing with and for users.
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- 11. !"!#$ General objective Propose and validate a model for the development of design projects in the Colombian BoP (Bottom of the Pyramid) population.
- 12. !"!#$ METHODOLOGY USED TO DEVELOP THE PROJECT
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- 14. !"!#$ Conclusions from the analysis of the State of the Art (Models, Institutions, Bibliography)
- 15. !"!#$ Features and archetypes of the community
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- 22. !"!#$ VALIDATION MODEL SC – GiANT
- 23. !"!#$
- 24. !"!#$ Understanding the community
- 25. !"!#$ Understanding the community
- 28. !"!#$ Designers
- 29. !"!#$ Fotos presentación resultads Results
- 30. !"!#$ Fotos presentación resultads Results
- 31. !"!#$ Results
- 32. !"!#$
- 34. !"!#$ New tools Tools that were not used
- 35. !"!#$ Easily remembered name
- 37. !"!#$ !"!Evaluate Evaluate #$ Evaluate Comprehend Define Construct Conserve
- 38. !"!#$ Who can use the model?
- 39. !"!#$ Those who want to work with the BOP
- 40. !"!#$ Designer Non - Designers
- 41. !"!#$ Students
- 43. !"!#$ NGOs Public and Private Enterprise
- 44. !"!#$ The model guides the design process to understand the needs of a community and create new solutions that can be sustained over time.
- 45. !"!#$ CDC2 Toolbook: Basics principles of "social design” CDC2 Toolkit: collection of tools and activities that supports the design process. cdc2tool.blogspot.com
- 46. !"!#$ Toolbook + Toolkit + (Blog) !"! #$
- 47. !"!#$ !"! #$ Toolbook
- 48. !"!#$ ! " # $%$& Introduction !"#$%&'(()*" Understanding 2"#3"&)3"&% Planning 56,"3,$ CDC241;%%6<)# 9:9 Toolkit +,-./01 +,-.401 +,-.781 +,-.=>1
- 49. !"!#$ Immerse in the community ! " # Promise only what you can deliver Identify community strengths Design with the voice of the !"#$%&'(()*" Understanding 2"#3"&)3"&% 56,"3,$ community +,-./01 +,-.401 +,-.781
- 50. !"!#$ Immersion from the beginning ensures better results
- 51. !"!#$ Open possibilities to new opportunities
- 52. !"!#$ KISS (Keep it Stupidly Simple)
- 53. !"!#$ Do not pretend to solve all the problems of the community
- 54. !"!#$ Social problems require simple solutions but realistic, not idealistic promises.
- 55. !"!#$ Remember that community is the expert
- 56. !"!#$ Shows times and steps that must be performed prior to ! the development of a project. " # $%$& !"#$%&'(()*" 2"#3"&)3"&% 56,"3,$ Planning 9:941;%%6<)# +,-./01 +,-.401 +,-.781 +,-.=>1
- 57. !"!#$ Forming team Define key players Define specific activities and tasks for each of the Define work schedule actors. Defining community which will work on the Search sponsorships and support project. Training for the team Define project budget Select participants Project Design Brief
- 58. !"!#$ !"! #$ Toolkit
- 59. !"!#$ The CDC2 toolkit consists of 57 tools and a blog cdc2tool.blogspot.com. that support the design process.
- 60. !"!#$ Define design situation Identify team Identify tools toolkit Evaluate Evaluate Evaluate Comprehend Define Construct Conserve
- 61. !"!#$ Comprehend It covers the activities of community discovery, information gathering, sharing stories, identify the environment and context.
- 62. !"!#$ Comprehend Participant observation No Participant Observation Self-documentation Designer Active Participation 25 tools
- 63. !"!#$ Define-Design Tools to have continuous work with the community, realization of ideas, opportunities and solutions.
- 64. !"!#$ Define Synthesize Idea Generation 22 tools
- 65. !"!#$ Construct Materialization of ideas into models or prototypes that can be used by the community for further refinement
- 66. !"!#$ Construct Prototyping Product Redesign 2 tools
- 67. !"!#$ Conserve Stage support through the project time, launching new solutions.
- 68. !"!#$ Conserv Affordability implementation Business Plan 5 tools
- 69. !"!#$ How to identify the tools in the toolkit?
- 70. !"!#$ How to identify toolkit icons ?
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- 72. !"!#$
- 74. !"!#$ Relevant model for educational institutions and businesses
- 76. !"!#$ Can be used for any type of co- creation
- 77. !"!#$ Study tool for co-creation projects and social design
- 78. !"!#$ !"! #$ ¡Thanks!