SlideShare a Scribd company logo
Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein 
Techonology affecting the mind 
Kurzweils Blog Post 
"How to stimulate the brain by shinging light 
through your ears" 
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein 
Techonology affecting the mind 
Speculative Concept 
Various stimuli affecting human behavior 
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein 
Techonology affecting the mind 
Ethnographic Research 
Observed people improving their mood in variety of 
different ways 
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein 
Techonology affecting the mind 
Ethnographic Research 
Relaxed 
Calm/ Quiet Surroundings 
Natural Light/Space 
Spent several hours in sun 
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein 
Techonology affecting the mind 
Ethnographic Research 
Joyful 
Comfortable 
Well lit surroundings 
Alcohol 
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein 
Techonology affecting the mind 
Ethnographic Research 
Focused 
Active 
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein 
Techonology affecting the mind 
Ethnographic Research 
Dimly lit 
Quiet 
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein 
Techonology affecting the mind 
Ethnographic Research 
Dimly lit 
Quiet 
People smiling 
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein 
Techonology affecting the mind 
Ethnographic Research 
Unmet Need 1 
A product that would be time efficiant in affecting mood 
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein 
Techonology affecting the mind 
Ethnographic Research 
Unmet Needs 2 
A product that increases mood with no side effects 
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

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Presentation 2pdf

  • 1. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Techonology affecting the mind Kurzweils Blog Post "How to stimulate the brain by shinging light through your ears" Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
  • 2. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Techonology affecting the mind Speculative Concept Various stimuli affecting human behavior Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
  • 3. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Techonology affecting the mind Ethnographic Research Observed people improving their mood in variety of different ways Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
  • 4. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Techonology affecting the mind Ethnographic Research Relaxed Calm/ Quiet Surroundings Natural Light/Space Spent several hours in sun Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
  • 5. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Techonology affecting the mind Ethnographic Research Joyful Comfortable Well lit surroundings Alcohol Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
  • 6. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Techonology affecting the mind Ethnographic Research Focused Active Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
  • 7. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Techonology affecting the mind Ethnographic Research Dimly lit Quiet Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
  • 8. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Techonology affecting the mind Ethnographic Research Dimly lit Quiet People smiling Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
  • 9. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Techonology affecting the mind Ethnographic Research Unmet Need 1 A product that would be time efficiant in affecting mood Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
  • 10. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Techonology affecting the mind Ethnographic Research Unmet Needs 2 A product that increases mood with no side effects Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App