Presentation 8 copy
- 1. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Kurzweils Blog Post "How to stimulate the brain by shining light through your ears" Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
- 2. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Speculative Concept Stimuli affecting human anxiety & behavior Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
- 3. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Ethnographic Research Observed people relaxing, relieving and improving mood in variety of different ways Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
- 4. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Ethnographic Research Relaxed Calm/ Quiet Surroundings Natural Light/Space Spent several hours in sun Peaceful Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
- 5. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Ethnographic Research Joyful Comfortable Well lit surroundings Alcohol Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
- 6. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Ethnographic Research Focused Active Calm Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
- 7. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Ethnographic Research Dimly lit Quiet Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
- 8. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Ethnographic Research Dimly lit Quiet People smiling Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
- 9. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Ethnographic Research Unmet Need 1 Something that would be time efficient in affecting and improving mood and relieve anxiety. No need to spend hours in the sun, hanging out with friends, waiting at the pharmacy. Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
- 10. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Ethnographic Research Unmet Needs 2 A stimuli that relieves anxiety with no bodily side effects of alcohol, drugs, supplements, UV rays etc. Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
- 11. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Interim Proposal A small everyday use medical head band that covers the eyes and temporal region to relieve anxiety naturally through touch sensors, smell, heart rate, brain activity and eye movement. Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
- 12. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Interim Proposal This product allows one to relieve high stress and anxiety time efficiently without use of drugs, alcohol or UV rays Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
- 13. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Interim Proposal The product has the capability to relieve high anxiety and calm through touch adjustment of music, light, sensory smell, and massage of the temporal area and eyes. Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
- 14. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Brand Name Development Kurzweill’s Blog & Ethnographic Research Developing Combinations Brand Name mood relax calm stress health anxiety drugs alcohol behavior tranquil serene euphoria well being panic frenzy serquil transphoria wellphoria wellquil sercalm Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App transphoria
- 15. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Brand Character Diagram Persona Purpose Transphoria relaxing calm easy wellness health relief Language Tone simple health sell educate behavior inform Concept • Ethnographic Research • Interim Proposal • Brand • Soundscape • Motion Identity • Mobile App
- 16. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Soundscape Concept • Ethnographic Research • Interim Proposal • Brand -•Soundscape • Motion Identity • Mobile App
- 17. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Motion Study Concept • Ethnographic Research • Interim Proposal • Brand • Soundscape • Motion Identity • Mobile App
- 18. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Motion Study Purpose: This app will assess, log, and relieve high anxiety and tension. Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App
- 19. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Motion Study Contents: The first screen of this app will have soft natural colors. The top will show the name of the app. Below the name will be six circular icons that organize and show sub topics. Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App
- 20. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Motion Study Features: One feature will let you log, track and assess your anxiety to see any patterns of improvement or decline. A feature is that the app will play soothing sounds with a visual image. An ability to control the scents that in the device. Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App
- 21. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Persona Loves to go camping Editor in Chief Newspaper Works seven days a week Income: $60,000 Came from a wealthy family with 5 children Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App
- 22. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Apps Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App
- 23. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Apps Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App
- 24. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Apps Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App
- 25. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Icon Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App
- 26. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Home Screen Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App
- 27. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Log Screen Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App
- 28. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Scent Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App
- 29. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein Technology affecting the mind Scent Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App