SlideShare a Scribd company logo
ConferenceConference CallCall 4Q094Q09
MarchMarch 8, 20108, 2010
Disclaimer
This presentation contains forward-looking statements regarding the prospects of
the business, estimates for operating and financial results, and those regarding
Cia. Hering's growth prospects. These are merely projections and, as such, are
based exclusively on the expectations of Cia. Hering management concerning
the future of the business and its continued access to capital to fund the
Company’s business plan. Such forward-looking statements depend,
substantially, on changes in market conditions, government regulations,
competitive pressures, the performance of the Brazilian economy and the
industry, among other factors and risks disclosed in Cia. Hering’s filed disclosure
documents and are, therefore, subject to change without prior notice.documents and are, therefore, subject to change without prior notice.
Highlights
Operational
Performance
AGENDA
Performance
Economic-Financial
Performance
Outlooks
Highlights
MAIN INDICATORS
• 2009 total gross revenue: +39.4%, of which +44.5% in the domestic
market;
• EBITDA of R$ 154 MM and EBITDA Margin of 21.4% in 2009 (+4.0 p.p.);
• Hering Store Same-store sales: + 27.2% in 2009 and +32.6% in the 4Q09;
• Hering brand sales +50.6%, PUC +18.1% and dzarm. +34.9% in the 4Q09.• Hering brand sales +50.6%, PUC +18.1% and dzarm. +34.9% in the 4Q09.
OTHER HIGHLIGHTS
• Opening of 46 Hering Stores in 2009, 3 over the forecasted;
• Opening of15 PUC Stores, 10 in the 4Q09 (4 over the forecasted);
• Dzarm. repositiong plan execution shows its results with a 34.9% sales
growth in the 4Q09;
• The hybrid production model assured to attend production volumes over
the forecasted.
4
Highlights
Operational
Performance
AGENDA
Performance
Economic-Financial
Performance
Outlooks
33.0
15.4
629.2
877.0
Gross Revenue (R$ million)
Sales Performance
44.5%
53.3%
39.4%
195.5
284.7
596.2
861.6
5.2
3.0200.6
287.7
4Q08 4Q09 2008 2009
Foreign Market Domestic Market
45.7%
42.6%
43.4%
6
With na expressive 43.4% growth in the 4Q09, the gross revenue
reached R$ 877.0 million in 2009 (+39.4%).
44.5%
Total
R$ 473.8 R$ 711.0
Sales Performance (cont.)
Domestic Market (R$ million)
2008 2009
+50.1%
R$ 61.9
R$ 47.6
83% 9%
6%
Highlight for the double digit growth of the three brands, specially
for Hering which represented 83% of the sales.
R$ 78.4
R$ 54.2
+26.5%
+14.0%
59
74
76
19
23
22
15
15
209
248
311
365
416
Evolution of the Distribution Network
Distribution network- Hering Store and PUC
Goal: 172
Goal: 57
(+ 2 stores)
Goal: 224
(+ 6 stores)
Goal: 70
(+ 4 stores)
Goal: 273
(+ 3 stores)
151
181
230
276
32539
4419
2006 2007 2008 2009 2010*
Abroad PUC Hering Store
8
Goal: 172
(+ 9 stores)
(+ 6 stores)
In 2009, we opened 46 Hering Stores and 15 PUC Stores, reaching
350 stores in Brasil; 7 over the forecasted (+3 HS and +4 PUC).
* estimated Total
Hering Store Network Performance
Hering Store Performance 4Q08 4Q09 Chg. 2008 2009 Chg.
Number of Stores 230 276 20.0% 230 276 20.0%
Franchise 193 236 22.3% 193 236 22.3%
Own 37 40 8.1% 37 40 8.1%
Sales (R$ thousand) (1)
169,028 257,956 52.6% 438,844 645,999 47.2%
Franchise 133,983 204,088 52.3% 352,371 512,777 45.5%
Own 35,045 53,868 53.7% 86,473 133,222 54.1%
Same Store Sales growth (2)
29.1% 32.6% 3.5 p.p. 32.4% 27.2% -5.2 p.p.
9
Highlight fot the SSS, +32.6% in the 4T09 and +27.2 in 2009, boosted
mainly by the traffic increase in the stores.
Same Store Sales growth (2)
29.1% 32.6% 3.5 p.p. 32.4% 27.2% -5.2 p.p.
Sales Area (m²) 29,791 35,415 18.9% 29,791 35,415 18.9%
Sales (R$ per m²) 5,776 7,368 27.6% 16,256 19,864 22.2%
Check-Outs 2,040,928 3,001,915 47.1% 5,225,865 7,391,080 41.4%
Units 4,760,440 6,925,219 45.5% 12,222,332 16,851,285 37.9%
Average Sales Ticket (R$) 82.82 85.93 3.8% 83.98 87.40 4.1%
(2)
Compared to the same period of the previous year
(1)
The amounts reffered to the sales to final costumers. (sell out concept)
Highlights
Operational
Performance
AGENDA
Performance
Economic-Financial
Performance
Outlooks
Gross Profit (R$ million) and Gross Margin (%)
Gross Profit and Gross Margin
52.1%
51.0%
53.1% +2.8 p.p.
+1.1 p.p.
46.3%
47.3%48.0%
48.6%
+1.1 p.p.
+0.6 p.p.
11
83.2
123.8
238.5
340.9
4T08 4T09 2008 2009
Gross Profit Gross Margin Cash
50.3%
51.0%
Gross Margin
Highlight for the Gross Margin Cash, excluding depreciation, which
reached 53.1% in the 4Q09 and 48.6% in 2009.
4Q08 4Q09
EBITDA (R$ million) and EBITDA Margin (%) – Comparable Basis
EBITDA and EBITDA Margin
21.9%
26.2%+4.3 p.p.
17.4%
21.4%+4.0 p.p.
12
EBITDA reached R$ 154 million in 2009, with +71.9% growth in
comparable basis, and EBITDA Margin of 21.4% (+4.0 p.p.).
35.8
62.2
89.6
154.0
4Q08 4Q09 2008 2009
Comparable EBITDA
21.9%
Comparable EBITDA Margin
14.6 20.2
23.5 3.1%
2.7%
3.3%
EBITDA and EBITDA Margin (cont.)
EBITDA (R$ million) and EBITDA Margin (%) – Annual Variation
EBITDA
2008
Non
Recurring
Result 2008
EBITDA
2008 - Base
Comparavel
Sales
Growth
Deduction -
Taxes and
AVP
Incentives
and
Subventions
CPV Dilution
and
Operating
Exp.
EBITDA
2009
105.4
15.8
89.6
35.3
14.6 20.2
154.0
EBITDA
Margin 2008
Non
Recurring
Result 2008
Margem
EBITDA 2008
- Base
Comparavel
Deduction -
Taxes and
AVP
Incentives
and
Subventions
CPV Dilution
and
Operating
Exp.
EBITDA
Margin 2009
20.5%
17.4%
2.0% 2.7%
21.4%
13
Expansion of EBITDA and EBITDA Margin are explained mainly by (i)
sales growth and (ii) dilution of cost of goods sold and expenses.
Net Profit
Net Profit (R$ million) and Net Margin (%)
20.4%
+14.7 p.p.
7.3%
15.9%+8.6 p.p.
80.0
100.0
120.0
140.0
14
Besides the EBITDA growth, the net profit was affected by the non
recurring gain of R$ 24.8 million (Derivatives rev) and R$ 6.6 million
(REFIS).
417.9%
203.7%
5.7%
Net Margin
9.3
48.4
37.7
114.6
0.0
20.0
40.0
60.0
4Q08 4Q09 2008 2009
Net Profit
By activity (R$ million)
CapEx
12.8%
1.2
2.7
6.1
4.8
35.8
31.2
15
In 2009, we invested R$ 31.2 million, mainly on production, logistics
and store openings (3 HS and 1 PUC).
26.7%
2.2
0.5
13.0
9.36.6
3.8
15.5
14.4
0.4
1.9
1.2
1.4
4Q08 4Q09 2008 2009
Stores Industry IT Other
10.5 7.7
Cash Flow - Consolidated 4Q08 4Q09 Chg. 2008 2009 Chg.
EBITDA 51,534 62,209 10,675 105,358 154,013 48,655
No cash items 3,940 24,813 20,873 4,594 26,757 22,163
Current IR&CS -10,971 -8,690 2,281 -22,798 -22,584 214
Cash Flow Capex -67,627 -54,394 13,233 -110,014 -45,213 64,801
Increase in trade accounts receivable -34,341 -42,751 -8,410 -52,241 -45,710 6,531
Cash Flow
Free Cash Flow (R$ million)
Increase in trade accounts receivable -34,341 -42,751 -8,410 -52,241 -45,710 6,531
Increase in inventories 8,871 15,820 6,949 -19,337 -14,010 5,327
(Decrease) in deffered taxes - REFIS - 31,773 31,773 0 31,773 31,773
Increase (decrease) in accounts payable to suppliers -16,102 -3,295 12,807 -12,477 36,372 48,849
Increase (decrease) in taxes payable -7,373 -34,434 -27,061 -13,437 -67,856 -54,419
Others -18,682 -21,507 -2,825 -12,522 14,218 26,740
CapEx -10,463 -7,670 2,793 -35,773 -31,189 4,584
Free Cash Flow -33,587 16,268 49,855 -58,633 81,784 140,417
16
In this year, the Free Cash Flow reached R$ 81.8 million, due to the
EBITDA growth and the better working capital management.
Indebteness Evolution Short Term x Long Term
Indebteness
201.3
184.6
4,6x
3,5x
Short
Long
Term
52%
* Last 12 months EBITDA
Total Debt = R$ 77.6 million
17
The management is focused on low leverage and new financing with
lower interest rate and longer terms.
-33.4
11.0 -25.1
3,5x
-0,7x
0,1x
-0,2x
2005 2006 2007 2008 2009
Net Debt (R$ million) Net Debt/Ebitda*
Short
Term
48%
Highlights
Operational
Performance
AGENDA
Performance
Economic-Finance
Performance
Outlooks
Expansion Plan – 2011 and 2012
New Expansion Plan - Hering Store Network
Location selection premises:
• Cities with > 100 thousand inhabitants
• Total and Retail Consumption Potential - IPC
(Target) and POF (IBGE)
• Actual and forecasted Shopping centers
analysis;
• Benchmark with other franchise networks
+42
+38
151 181
230
276
325
367
405
2006 2007 2008 2009 2010* 2011* 2012*
* estimated
• Benchmark with other franchise networks
• Evaluation of the Operational Potential
80 locations were selected which
presented greater potential
19
The new expansion plan, consistenly elaborated, renew the
perspectives for the Hering Store network growth.
Hering
• Hering Store Network: New expansion plan- 405 stores by 2012;
• Products with High Perceived Value and the concept “Retail is detail”;
• Continuity of the marketing campaign “eu uso Hering desde sempre”;
• Actions with the Hering Store Card and the Hering Webstore .
Outlooks
• Actions with the Hering Store Card and the Hering Webstore .
Research in the children market to evaluate the opportunities to better explore
the potential of the PUC and Hering Kids brands;
Continuity of the reposition plan for dzarm.: casual jeans concept, marketing
campaign and distribution channel qualification.
20
Investor Relation Team
Fabio Hering – CEO and IR Director
Frederico de Aguiar Oldani – Finance Director
Karina Koerich – IR Manager
Gracila Camargo Lopes – IR Analyst
Tel. +55 (47) 3321-3469
E-mail: ri@heringnet.com.br
Website: www.ciahering.com.br/irWebsite: www.ciahering.com.br/ir
FIRB – Financial Investor Relations Brasil
Tel. +55 (11) 3897-6857
E-mail: ligia.montagnani@firb.com

More Related Content

PDF
Presentazione risultati primo semestre 2017
PDF
Cdon group 2014 q3
PPTX
Qliro Group Q4 2016
PPTX
Qliro Group Q4 and year-end results 2016
PDF
CDON Group Q2 2014
PDF
2 q13 arezzo_apresentacao_call eng v2
PDF
dover 1Q06_Slides
PDF
Dabur ru2 qfy2011-271010
Presentazione risultati primo semestre 2017
Cdon group 2014 q3
Qliro Group Q4 2016
Qliro Group Q4 and year-end results 2016
CDON Group Q2 2014
2 q13 arezzo_apresentacao_call eng v2
dover 1Q06_Slides
Dabur ru2 qfy2011-271010

What's hot (20)

PDF
Q2 fy17-earnings-presentation v-final
PDF
Q4 and Full year Financial Presentation
PDF
dover 4Q05_Release
PDF
CDON Group Q2 2013 presentation
PDF
AkzoNobel Investor Update Q1 2014 results
PDF
Q2 2018 Half-Year Financial Report
PDF
4 q15
PDF
AkzoNobel Q3 2015 results Investor update presentation
PDF
AkzoNobel Q3 2013 Investor Presentation
PDF
AkzoNobel Q2 2014 Media presentation
PDF
AkzoNobel Q2 2013 Investor Presentation
PDF
Qliro group presentation Q1 2017
PDF
Electrolux Interim Report Q2 2018 - Report
PDF
Half-Year Financial Report 2018/19
PDF
AkzoNobel Q1 2016 results investor update presentation
PDF
AkzoNobel Q3 2014 Media presentation
PDF
AkzoNobel Investor Update Q3 2014 results
PDF
Financial Presentation Q1 2014
PDF
AkzoNobel Q1 2015 results Investor Update Presentation
PDF
AkzoNobel Q2 2015 results Investor Update Presentation
Q2 fy17-earnings-presentation v-final
Q4 and Full year Financial Presentation
dover 4Q05_Release
CDON Group Q2 2013 presentation
AkzoNobel Investor Update Q1 2014 results
Q2 2018 Half-Year Financial Report
4 q15
AkzoNobel Q3 2015 results Investor update presentation
AkzoNobel Q3 2013 Investor Presentation
AkzoNobel Q2 2014 Media presentation
AkzoNobel Q2 2013 Investor Presentation
Qliro group presentation Q1 2017
Electrolux Interim Report Q2 2018 - Report
Half-Year Financial Report 2018/19
AkzoNobel Q1 2016 results investor update presentation
AkzoNobel Q3 2014 Media presentation
AkzoNobel Investor Update Q3 2014 results
Financial Presentation Q1 2014
AkzoNobel Q1 2015 results Investor Update Presentation
AkzoNobel Q2 2015 results Investor Update Presentation
Ad

Viewers also liked (14)

PDF
Căn hộ Kingston Residence
PPT
Lucas Farming on Holidays
DOCX
The cheshire show final script
DOC
eTwinning New Twinspace - How To Add A Blog
PPT
Căn hộ phố đông 66 m2, 735tr, lh 0915.45.75.39
PPTX
Evaluation of school magazine cover
PPTX
Never ever quit!!!
PPT
The Music Entrepreneur
PPTX
21 things to_make_a_week_better
PPTX
Presentatie p en o
PPTX
Segunda Guerra Mundial
DOCX
Căn hộ Kingston Residence
Lucas Farming on Holidays
The cheshire show final script
eTwinning New Twinspace - How To Add A Blog
Căn hộ phố đông 66 m2, 735tr, lh 0915.45.75.39
Evaluation of school magazine cover
Never ever quit!!!
The Music Entrepreneur
21 things to_make_a_week_better
Presentatie p en o
Segunda Guerra Mundial
Ad

Similar to Presentation 4 q09 (20)

PDF
Presentation 3 q08
PDF
Apresentacao 3 q08
PDF
Presentation 1 q08
PDF
Presentation 4 q08
PDF
Cia. Hering - 4Q16 Results
PDF
Cia. Hering - 1Q16 Results
PDF
Cia. Hering 4Q13 earnings presentation
PDF
Cia. Hering - 2Q16 Results
PDF
Cia. Hering – 3Q17 Results
PDF
Earnings Presentation - 4Q15 and 2015
PDF
Apresentação 3 Q13 final
PDF
Cia. Hering – 1Q17 Results
PDF
Hgtx 1 q17 presentation eng
PDF
Cia. Hering - 3Q16 Results
PDF
Slide presentation 2 q10
PDF
Cia hering 3Q13 earnings presentation
PDF
Cia Hering 1Q14 Earnings resentation
PDF
2Q14 Earnings presentation
PDF
Hgtx presentation 4 q14 eng
PDF
Apresentação 2 q13 v2
Presentation 3 q08
Apresentacao 3 q08
Presentation 1 q08
Presentation 4 q08
Cia. Hering - 4Q16 Results
Cia. Hering - 1Q16 Results
Cia. Hering 4Q13 earnings presentation
Cia. Hering - 2Q16 Results
Cia. Hering – 3Q17 Results
Earnings Presentation - 4Q15 and 2015
Apresentação 3 Q13 final
Cia. Hering – 1Q17 Results
Hgtx 1 q17 presentation eng
Cia. Hering - 3Q16 Results
Slide presentation 2 q10
Cia hering 3Q13 earnings presentation
Cia Hering 1Q14 Earnings resentation
2Q14 Earnings presentation
Hgtx presentation 4 q14 eng
Apresentação 2 q13 v2

More from Cia Hering RI (20)

PDF
Cia. Hering – Resultados 3T17
PDF
Cia. Hering – Resultados 2T17
PDF
Cia. Hering – 2Q17 Results
PDF
Cia. Hering – Resultados 1T17
PDF
Cia. Hering - Resultados 4T16
PDF
Cia. Hering Investor's Day 2016_port
PDF
Cia. Hering Investor's Day 2016_inglês
PDF
Cia. Hering - Resultados 3T16
PDF
Cia. Hering - Resultados 2T16
PDF
Cia. Hering - Resultados 1T16
PDF
Apresentação de Resultados 4T15 e 2015
PDF
Hering day15 apresentação final_engl
PDF
Cia. Hering Apresentação 3T15
PDF
Cia. Hering 3Q15 earnings presentation
PDF
Cia. Hering Investor's Day 2015_inglês
PDF
Cia. Hering Investor's Day 2015_português
PDF
Cia. Hering 3Q15 earnings presentation
PDF
Cia Hering Apresentação 2T15
PDF
Cia. Hering 2Q15 earnings presentation
PDF
Cia. Hering 1Q15 earnings presentation
Cia. Hering – Resultados 3T17
Cia. Hering – Resultados 2T17
Cia. Hering – 2Q17 Results
Cia. Hering – Resultados 1T17
Cia. Hering - Resultados 4T16
Cia. Hering Investor's Day 2016_port
Cia. Hering Investor's Day 2016_inglês
Cia. Hering - Resultados 3T16
Cia. Hering - Resultados 2T16
Cia. Hering - Resultados 1T16
Apresentação de Resultados 4T15 e 2015
Hering day15 apresentação final_engl
Cia. Hering Apresentação 3T15
Cia. Hering 3Q15 earnings presentation
Cia. Hering Investor's Day 2015_inglês
Cia. Hering Investor's Day 2015_português
Cia. Hering 3Q15 earnings presentation
Cia Hering Apresentação 2T15
Cia. Hering 2Q15 earnings presentation
Cia. Hering 1Q15 earnings presentation

Recently uploaded (20)

PDF
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
PPTX
Amazon (Business Studies) management studies
PDF
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
PDF
How to Get Business Funding for Small Business Fast
PDF
Roadmap Map-digital Banking feature MB,IB,AB
PDF
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034
PPTX
Principles of Marketing, Industrial, Consumers,
PPTX
Belch_12e_PPT_Ch18_Accessible_university.pptx
PDF
Elevate Cleaning Efficiency Using Tallfly Hair Remover Roller Factory Expertise
PDF
pdfcoffee.com-opt-b1plus-sb-answers.pdfvi
PDF
How to Get Funding for Your Trucking Business
PDF
Laughter Yoga Basic Learning Workshop Manual
PDF
Reconciliation AND MEMORANDUM RECONCILATION
PPT
Lecture 3344;;,,(,(((((((((((((((((((((((
PPTX
CkgxkgxydkydyldylydlydyldlyddolydyoyyU2.pptx
PPTX
2025 Product Deck V1.0.pptxCATALOGTCLCIA
PDF
Chapter 5_Foreign Exchange Market in .pdf
PDF
Nidhal Samdaie CV - International Business Consultant
PDF
Solara Labs: Empowering Health through Innovative Nutraceutical Solutions
PDF
Outsourced Audit & Assurance in USA Why Globus Finanza is Your Trusted Choice
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
Amazon (Business Studies) management studies
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
How to Get Business Funding for Small Business Fast
Roadmap Map-digital Banking feature MB,IB,AB
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034
Principles of Marketing, Industrial, Consumers,
Belch_12e_PPT_Ch18_Accessible_university.pptx
Elevate Cleaning Efficiency Using Tallfly Hair Remover Roller Factory Expertise
pdfcoffee.com-opt-b1plus-sb-answers.pdfvi
How to Get Funding for Your Trucking Business
Laughter Yoga Basic Learning Workshop Manual
Reconciliation AND MEMORANDUM RECONCILATION
Lecture 3344;;,,(,(((((((((((((((((((((((
CkgxkgxydkydyldylydlydyldlyddolydyoyyU2.pptx
2025 Product Deck V1.0.pptxCATALOGTCLCIA
Chapter 5_Foreign Exchange Market in .pdf
Nidhal Samdaie CV - International Business Consultant
Solara Labs: Empowering Health through Innovative Nutraceutical Solutions
Outsourced Audit & Assurance in USA Why Globus Finanza is Your Trusted Choice

Presentation 4 q09

  • 2. Disclaimer This presentation contains forward-looking statements regarding the prospects of the business, estimates for operating and financial results, and those regarding Cia. Hering's growth prospects. These are merely projections and, as such, are based exclusively on the expectations of Cia. Hering management concerning the future of the business and its continued access to capital to fund the Company’s business plan. Such forward-looking statements depend, substantially, on changes in market conditions, government regulations, competitive pressures, the performance of the Brazilian economy and the industry, among other factors and risks disclosed in Cia. Hering’s filed disclosure documents and are, therefore, subject to change without prior notice.documents and are, therefore, subject to change without prior notice.
  • 4. Highlights MAIN INDICATORS • 2009 total gross revenue: +39.4%, of which +44.5% in the domestic market; • EBITDA of R$ 154 MM and EBITDA Margin of 21.4% in 2009 (+4.0 p.p.); • Hering Store Same-store sales: + 27.2% in 2009 and +32.6% in the 4Q09; • Hering brand sales +50.6%, PUC +18.1% and dzarm. +34.9% in the 4Q09.• Hering brand sales +50.6%, PUC +18.1% and dzarm. +34.9% in the 4Q09. OTHER HIGHLIGHTS • Opening of 46 Hering Stores in 2009, 3 over the forecasted; • Opening of15 PUC Stores, 10 in the 4Q09 (4 over the forecasted); • Dzarm. repositiong plan execution shows its results with a 34.9% sales growth in the 4Q09; • The hybrid production model assured to attend production volumes over the forecasted. 4
  • 6. 33.0 15.4 629.2 877.0 Gross Revenue (R$ million) Sales Performance 44.5% 53.3% 39.4% 195.5 284.7 596.2 861.6 5.2 3.0200.6 287.7 4Q08 4Q09 2008 2009 Foreign Market Domestic Market 45.7% 42.6% 43.4% 6 With na expressive 43.4% growth in the 4Q09, the gross revenue reached R$ 877.0 million in 2009 (+39.4%). 44.5% Total
  • 7. R$ 473.8 R$ 711.0 Sales Performance (cont.) Domestic Market (R$ million) 2008 2009 +50.1% R$ 61.9 R$ 47.6 83% 9% 6% Highlight for the double digit growth of the three brands, specially for Hering which represented 83% of the sales. R$ 78.4 R$ 54.2 +26.5% +14.0%
  • 8. 59 74 76 19 23 22 15 15 209 248 311 365 416 Evolution of the Distribution Network Distribution network- Hering Store and PUC Goal: 172 Goal: 57 (+ 2 stores) Goal: 224 (+ 6 stores) Goal: 70 (+ 4 stores) Goal: 273 (+ 3 stores) 151 181 230 276 32539 4419 2006 2007 2008 2009 2010* Abroad PUC Hering Store 8 Goal: 172 (+ 9 stores) (+ 6 stores) In 2009, we opened 46 Hering Stores and 15 PUC Stores, reaching 350 stores in Brasil; 7 over the forecasted (+3 HS and +4 PUC). * estimated Total
  • 9. Hering Store Network Performance Hering Store Performance 4Q08 4Q09 Chg. 2008 2009 Chg. Number of Stores 230 276 20.0% 230 276 20.0% Franchise 193 236 22.3% 193 236 22.3% Own 37 40 8.1% 37 40 8.1% Sales (R$ thousand) (1) 169,028 257,956 52.6% 438,844 645,999 47.2% Franchise 133,983 204,088 52.3% 352,371 512,777 45.5% Own 35,045 53,868 53.7% 86,473 133,222 54.1% Same Store Sales growth (2) 29.1% 32.6% 3.5 p.p. 32.4% 27.2% -5.2 p.p. 9 Highlight fot the SSS, +32.6% in the 4T09 and +27.2 in 2009, boosted mainly by the traffic increase in the stores. Same Store Sales growth (2) 29.1% 32.6% 3.5 p.p. 32.4% 27.2% -5.2 p.p. Sales Area (m²) 29,791 35,415 18.9% 29,791 35,415 18.9% Sales (R$ per m²) 5,776 7,368 27.6% 16,256 19,864 22.2% Check-Outs 2,040,928 3,001,915 47.1% 5,225,865 7,391,080 41.4% Units 4,760,440 6,925,219 45.5% 12,222,332 16,851,285 37.9% Average Sales Ticket (R$) 82.82 85.93 3.8% 83.98 87.40 4.1% (2) Compared to the same period of the previous year (1) The amounts reffered to the sales to final costumers. (sell out concept)
  • 11. Gross Profit (R$ million) and Gross Margin (%) Gross Profit and Gross Margin 52.1% 51.0% 53.1% +2.8 p.p. +1.1 p.p. 46.3% 47.3%48.0% 48.6% +1.1 p.p. +0.6 p.p. 11 83.2 123.8 238.5 340.9 4T08 4T09 2008 2009 Gross Profit Gross Margin Cash 50.3% 51.0% Gross Margin Highlight for the Gross Margin Cash, excluding depreciation, which reached 53.1% in the 4Q09 and 48.6% in 2009. 4Q08 4Q09
  • 12. EBITDA (R$ million) and EBITDA Margin (%) – Comparable Basis EBITDA and EBITDA Margin 21.9% 26.2%+4.3 p.p. 17.4% 21.4%+4.0 p.p. 12 EBITDA reached R$ 154 million in 2009, with +71.9% growth in comparable basis, and EBITDA Margin of 21.4% (+4.0 p.p.). 35.8 62.2 89.6 154.0 4Q08 4Q09 2008 2009 Comparable EBITDA 21.9% Comparable EBITDA Margin
  • 13. 14.6 20.2 23.5 3.1% 2.7% 3.3% EBITDA and EBITDA Margin (cont.) EBITDA (R$ million) and EBITDA Margin (%) – Annual Variation EBITDA 2008 Non Recurring Result 2008 EBITDA 2008 - Base Comparavel Sales Growth Deduction - Taxes and AVP Incentives and Subventions CPV Dilution and Operating Exp. EBITDA 2009 105.4 15.8 89.6 35.3 14.6 20.2 154.0 EBITDA Margin 2008 Non Recurring Result 2008 Margem EBITDA 2008 - Base Comparavel Deduction - Taxes and AVP Incentives and Subventions CPV Dilution and Operating Exp. EBITDA Margin 2009 20.5% 17.4% 2.0% 2.7% 21.4% 13 Expansion of EBITDA and EBITDA Margin are explained mainly by (i) sales growth and (ii) dilution of cost of goods sold and expenses.
  • 14. Net Profit Net Profit (R$ million) and Net Margin (%) 20.4% +14.7 p.p. 7.3% 15.9%+8.6 p.p. 80.0 100.0 120.0 140.0 14 Besides the EBITDA growth, the net profit was affected by the non recurring gain of R$ 24.8 million (Derivatives rev) and R$ 6.6 million (REFIS). 417.9% 203.7% 5.7% Net Margin 9.3 48.4 37.7 114.6 0.0 20.0 40.0 60.0 4Q08 4Q09 2008 2009 Net Profit
  • 15. By activity (R$ million) CapEx 12.8% 1.2 2.7 6.1 4.8 35.8 31.2 15 In 2009, we invested R$ 31.2 million, mainly on production, logistics and store openings (3 HS and 1 PUC). 26.7% 2.2 0.5 13.0 9.36.6 3.8 15.5 14.4 0.4 1.9 1.2 1.4 4Q08 4Q09 2008 2009 Stores Industry IT Other 10.5 7.7
  • 16. Cash Flow - Consolidated 4Q08 4Q09 Chg. 2008 2009 Chg. EBITDA 51,534 62,209 10,675 105,358 154,013 48,655 No cash items 3,940 24,813 20,873 4,594 26,757 22,163 Current IR&CS -10,971 -8,690 2,281 -22,798 -22,584 214 Cash Flow Capex -67,627 -54,394 13,233 -110,014 -45,213 64,801 Increase in trade accounts receivable -34,341 -42,751 -8,410 -52,241 -45,710 6,531 Cash Flow Free Cash Flow (R$ million) Increase in trade accounts receivable -34,341 -42,751 -8,410 -52,241 -45,710 6,531 Increase in inventories 8,871 15,820 6,949 -19,337 -14,010 5,327 (Decrease) in deffered taxes - REFIS - 31,773 31,773 0 31,773 31,773 Increase (decrease) in accounts payable to suppliers -16,102 -3,295 12,807 -12,477 36,372 48,849 Increase (decrease) in taxes payable -7,373 -34,434 -27,061 -13,437 -67,856 -54,419 Others -18,682 -21,507 -2,825 -12,522 14,218 26,740 CapEx -10,463 -7,670 2,793 -35,773 -31,189 4,584 Free Cash Flow -33,587 16,268 49,855 -58,633 81,784 140,417 16 In this year, the Free Cash Flow reached R$ 81.8 million, due to the EBITDA growth and the better working capital management.
  • 17. Indebteness Evolution Short Term x Long Term Indebteness 201.3 184.6 4,6x 3,5x Short Long Term 52% * Last 12 months EBITDA Total Debt = R$ 77.6 million 17 The management is focused on low leverage and new financing with lower interest rate and longer terms. -33.4 11.0 -25.1 3,5x -0,7x 0,1x -0,2x 2005 2006 2007 2008 2009 Net Debt (R$ million) Net Debt/Ebitda* Short Term 48%
  • 19. Expansion Plan – 2011 and 2012 New Expansion Plan - Hering Store Network Location selection premises: • Cities with > 100 thousand inhabitants • Total and Retail Consumption Potential - IPC (Target) and POF (IBGE) • Actual and forecasted Shopping centers analysis; • Benchmark with other franchise networks +42 +38 151 181 230 276 325 367 405 2006 2007 2008 2009 2010* 2011* 2012* * estimated • Benchmark with other franchise networks • Evaluation of the Operational Potential 80 locations were selected which presented greater potential 19 The new expansion plan, consistenly elaborated, renew the perspectives for the Hering Store network growth.
  • 20. Hering • Hering Store Network: New expansion plan- 405 stores by 2012; • Products with High Perceived Value and the concept “Retail is detail”; • Continuity of the marketing campaign “eu uso Hering desde sempre”; • Actions with the Hering Store Card and the Hering Webstore . Outlooks • Actions with the Hering Store Card and the Hering Webstore . Research in the children market to evaluate the opportunities to better explore the potential of the PUC and Hering Kids brands; Continuity of the reposition plan for dzarm.: casual jeans concept, marketing campaign and distribution channel qualification. 20
  • 21. Investor Relation Team Fabio Hering – CEO and IR Director Frederico de Aguiar Oldani – Finance Director Karina Koerich – IR Manager Gracila Camargo Lopes – IR Analyst Tel. +55 (47) 3321-3469 E-mail: ri@heringnet.com.br Website: www.ciahering.com.br/irWebsite: www.ciahering.com.br/ir FIRB – Financial Investor Relations Brasil Tel. +55 (11) 3897-6857 E-mail: ligia.montagnani@firb.com