Presentation 5 The Performance
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The document provides tips for giving an effective presentation that captures and maintains audience attention. It discusses using familiar and unfamiliar elements, suspense, emotion, and personal stories. It emphasizes strong posture, facial expressions, eye contact, hand gestures, appearance, voice tone and pace when speaking. The use of rhetorical questions, images, humor and keeping the presentation well organized, listener-focused and positive are also recommended. Cultural differences and effectively answering audience questions are addressed.
Presentation 5 The Performance
- 1. Presentation 5 ‘ The performance’ Attractive & Catchy
- 2. The Laws of attention ‘ strong stimulant’ > extreme stuff ‘ familiar’ > comfort zone ‘ order’ > well organized ‘ Big’ > fill the room ‘ Moving’ > physical dynamic ‘ Suspense’ > let them wait; but not too long Familiar <> New > 70% <> 30%
- 3. How to capture attention? Topical / ‘Hot stuff’ Unusual things New developments Suspense Tension / ‘Cliff hangers’ Emotional things: Sad & Happy Personal things Love and hate Down to earth Don’t ‘give it away’ at the beginning
- 4. The Non-verbal presentation ‘aspects of attraction’ Posture Facial expression Eye contact Hands / gestures ‘ Movement’ Make-up Outfit / clothing Layout of the room Time Preparation ‘ Professional’ style
- 5. Bodily Posture ‘Base-camp’ Straight / ‘proud’ ‘ Frontal’ / turned to the audience Make eye contact with the public Hands loosely together ‘ Working’ hands Feet 10 cm from each other Enthusiastic / Eager / Dynamic ‘ Big’ / Wide
- 6. Facial expression ‘expressive’ Make eye contact (‘Look at 4 sections’) Smile!! Show emotions Well-cared-for face Ladies: ‘some’ make-up and jewelry ‘ Big’ / exaggerate a little No cabaret / No show!
- 7. Gestures ‘sign language’ Do’s: Hands ‘loosly’ in front of you Talk with your hands Emphasize your words Create expression ‘ Bigger’ Don’t: Folded arms On your back In your pocket Around your crotch ‘ Fumble’ / Tics
- 8. Appearance ‘First impression’ Well-groomed Suitable for the situation / public Polished shoes Clean clothes Fashionable Men: Jacket / Blouse (necktie) Women: Suit jacket / robe ‘ Dressed for Success’ Not ‘too’ multi-colored / flashy ≈ Business style & professional group Not ‘Under’- and ‘Over’-dressed Black & Red = power Little-bit sexy?
- 9. The use of your Voice ‘ be the Pied Piper ’ Speak ‘louder’ Speak ‘slower’ Put emotions into it Change your diction and volume Articulate Use tone Make use of silence / pauses But: natural!!!
- 10. ‘ Speech’ ‘words that work’ Do Comprehensible and short sentences Make it ‘Personal’: me-you Repeat your message Use ‘Strong’ words Use verbs ‘ Questions’ work Metaphors ‘work’ Listener-friendly & positive Win-Win talk Don’t: Use unfamiliar words / jargon Stopgaps & fillers
- 11. The power of the Rhetorical Question Construct your presentation with Questions: Why are we here? What’s the problem? What will work? So what is my suggestion? What do you think..? It activates your audience Their brains are going to work (Question …& short silence & look at them)
- 12. The power of images and story's They ‘tell’ more Enlighten the fantasy Touch deeper inner feelings Synthesize ‘ arouse’ Are remembered better But: They can puzzle and confuse
- 13. Humor Irony Anecdote Funny contradictions ‘ understatement’ Exaggeration Self-mockery Paradoxes Play on words / pun Beware off: Sex, religion, politics and washing machines
- 14. But: Beware of the Culture-Trap! ‘Nothing is what it looks like!’
- 15. Hofstede ’Cultural Dimensions’ and the Cultural trap
- 16. The Art of Persuasion Aristotle (384-322 v. Chr.) Rhetorical Logos ‘don’t we all know… The right arguments; ‘making sense’ Logical order / facts Pathos ‘tear jerker’ Conquer their hearts / playing with emotions Love / hate / Joy / grief / desires / disgust Ethos ‘shouldn’t we all…’ Appeal on values & standards; human rights Good & Truth & Beauty
- 17. Six ‘Weapons of Influence’ ‘Robert B. Cialdini’ Reciprocation People tend to return a favor; ‘give something > give something’ Authority People will tend to obey authority figures; ‘Millgram’ Commitment en Consistency If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment; ‘Cognitive dissonance theory’ Scarcity Perceived scarcity will generate demand / need Liking / Sympathy People are easily persuaded by other people that they like Social proof People will do things that they see other people are doing; imitation
- 18. ‘ Small talk’ Creates contact / ‘rapport’ Sustains contact A ‘Catchy’ first sentence: Something ‘hot’ A saying A compliment / ‘thanks’ Something interesting for the other A nice ‘gossip’ (risky) A joke Beware of sex, religion, politics and washing machines
- 19. Again: ‘Credibility & Trust’ By: Taking care of your audience ‘ Stand inside their shoes; show empathy Create sympathy Show respect for their feelings, opinions and position ‘ At your service’; be a servant leader In: language / style / humour / values Taking care of yourself Be who you are Open / sincere / sound Authority / expert Assertiveness / powerful / able-bodied Use your strong points: serious / humor In Head / Body / Tail
- 20. Answering questions Listen carefully; check ‘ did I understand you right….’ Repeat the question in front of the audience Always be friendly ‘ this is an absorbing question...’ Direct yourself to the complete audience Don’t discuss ‘ are there other interesting questions....? Stay ‘in charge’ Repeat the essence of your message Be honest and vulnerable ‘ this question would take time for me…’
- 21. Kinds of Questions and Answers Kinds of Questions Explorative Clarification More information Critical New/other ‘facts’ Other/new opinions ‘ Tackles’ / Awkward ‘ I’m smarter’ Exaggerations To ‘draw you out’ Making a fool of you What to do? Look & Listen Continue to ask Could you explain..? Reflect on ‘ You’ve got a different opinion?’ ‘’ You mean..? Isolate / ‘pull in’ Humour “ Can we discuss this in private?
- 22. Presentation The three Core-Competences Handle with care: Your audience ‘ Sympathy’ Your storey ‘ The message’ Yourself ‘ Impact ’ The Head ‘ A flying start’ The Trunk ‘ Body Building’ The Tail ‘ Happy ending’